2. • Between 1895-1930 the emerging American film industry
developed into an important popular medium.
• By 1930 America was dominated by the big
Vertical Integration
• This is when the company controls just about every step of
the production (the big 5)
Hollywood today
• Now studios no longer make films with contracted directors
or actors, they strike deals based on the package with
independent production companies, based on the actors
involved, the genre and of course the quality of the script.
• Give the greenlight
3. Film Profit Margin
• Hollywood is dictated by money therefore they release
blockbusters around the may time.
• Many of the blockbuster films are low on originality and are
often remakes or sequels.
Why
• It creates an almost guaranteed audience for the film and
therefore generates the most income.
• Sleeper hit small companies making a big turn over
4. The Contemporary American Film Industry
• The contemporary big six account for nearly 90% of the
north American film market.
Conglomerate
• A corporation consisting of a number of subsidiary
companies in a variety of unrelated industries, usually as a
result of merger or acquisition.
Monopoly
• Exclusive control of a commodity or service in a particular
market, or a control that makes possible the manipulation
of prices
