SlideShare saw several trends in presentations in 2013: 1. Presentations became shorter, with fewer slides (average of 14.4 slides) and less text (average of 29 words per slide). 2. Visual content became more prominent, with more images (53% increase) and larger images and fonts. 3. The most popular presentations focused on business/management and technology topics. The fastest growing topic was automotive. 4. Mobile viewing increased dramatically (223% rise), with mobile viewers consuming more content on average than desktop viewers.

1. SlideShare
#Zeitgeis t2013

2. ei s t
eitg
#Z
w did the
Ho
orld of
w
tations
presen
hange?
c

3. People today
want short,
visual content...
@user3897623 : Sippin’ on some Coffee

4. And they want it on
SlideShare too!

5. Presentations Got Shorter
Get to the point!
21.1
18.8
Average number of
slides per presentation
dropped four slides, to
14.4 from 18.8 in 2013
# of slides:
14.4
2008
2012
2013
*Average
number of slides
per presentation
in 2008 was 21.1

6. Presentations today have less text...
w it, don’t write it!
Sho
In 2013, there
were 29% fewer
words per slide
41 words
29 words
2012
2013
Average number of words per slide dropped to 29 words
*Sample data from Featured presentations

7. ... and more images
The number of
images per
presentation
increased 53% from
2012, and 143%
from 2008
Psst... Did you know
ages are processed in
im
e brain 60,000 times
th
faster than text?
*Sample data from Featured presentations

8. G o Big
Im ages & font size got bigger!
Image size
grew 16% from
last year
2008
24%
58%
2012
Font size growth
Facebook and Twitter rolled
out bigger images too!
*Sample data from most popular posts

9. More proof that people like visuals
Infographics on
SlideShare are ‘liked’
5x more than
presentations, and
21x more than
documents...
They are also shared more on
social networks!

10. What were the
Most Popular
2013
SlideShares of the year?

11. #1
Most-Viewed SlideShare
Tech Rules!
2013
Bonus
*Highest n
umber
of embed
ded
views
2012
Most-Viewed SlideShare of 2012
faberNovel
Internet Trends Report 2013
Mary Meeker

12. Most-Liked SlideShare
#1
2013
Hack #1:
“There’s always time.
Time is priorities.”
2012
Bonusde
*Most talk re:
eSha
about Slid
ost
Got the m
s too!
comment
Internet Trends
Mary Meeker
Time Management Hacks
Etienne Garbugli

13. Most-Viewed Infographic
#1
2013
Tech Rules!
Kids of the Past vs.
Internet Generation
Bhavesh Patel

14. The
2013
Most Talked-About
topics...

15. Fastest-Growing Topic
Automotive
Number of
SlideShares
uploaded about cars
increased 536%
from last year!
*Perhaps a reflection
of the rebound of the
car industry?
536%

16. Most-Viewed Automotive SlideShare
#1
2013
3 American-Made Cars Having an Explosive 2013
The Motley Fool

17. Top Topic
*Most number of
SlideShares uploaded!
Business
& Management

18. Most-Viewed Business &
Man agement SlideSha res
#1
2013
The HubSpot Culture Code
HubSpot
#3
HubSpot takes the top 2!
#2
Facebook Dynamics
MediaZo
What Would Steve Do?
HubSpot

19. Most-Searched Terms
Search...
#1: Marketing
#2: Social Media
#3: Facebook
SEO
Technology
Media
Keywords
Business
Sales
Tips

20. Most-Used Tags
1 #Social Media
2 #Marketing
3 #Online
4 #Business
5 #Education

21. We saw
New Trends
2013
on SlideShare too!

22. The Move to Mobile
The number of
SlideShares viewed
on mobile devices
increased 223%
from 2012

23. More on Mobile
Mobile viewers !
view more slides
Average number of
slides consumed on
mobile devices was 9.1
compared to 8.1 on
desktop computers
65% of time spent on social
networks now happens on mobile,
according to Mashable

24. Blogs & Social Media
Show Thei r Force
The top five traffic referrers to SlideShare:
#1
#2
Blogger
#3
Facebook Wordpress
#5
#4
LinkedIn
Twitter

25. New International Audiences
Mexico, Brazil and the
United States continue
to have the most
SlideShare viewers
Ireland
Indonesia and
Ireland had the
biggest increase in
SlideShare viewers
in 2013
Indonesia
Indonesia has one of the highest
growing Internet user rates

26. Top Uploaders
United States
The United
States, India and
Spain upload the
highest number
of SlideShares
Spain
India
They were the top
three uploaders
last years too!

27. We saw more SlideShares too!
The number of
SlideShares
uploaded
increased 48%
from last year

28. Views Increased As Well
SlideShare
pageviews
increased 113%
from last year

29. What will you upload in
2014?

30. ei s t
eitg
#Z
weredPres
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