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DOs & DON’Ts
In afiliere si
    SEO
 cu Serban Cristian
     @serbancc | www.seoserv.ro
DOs                             DON’Ts
• EMD + Title




                @serbancc | www.seoserv.ro
DOs
• EMD + Title

Test!
Exact match domain + exact title + meta description
Pozitia 8 in 30 de zile




                    @serbancc | www.seoserv.ro
DOs
• EMD + Title

Test!
Exact match domain + exact title + meta description
Pozitia 8 in 30 de zile
Exact match domain + title variat+ meta description
Pozitia 17 in 30 de zile



                    @serbancc | www.seoserv.ro
DOs
• EMD + Title

Test!
Exact match domain + exact title + meta description
Pozitia 8 in 30 de zile
Exact match domain + title variat+ meta description
Pozitia 17 in 30 de zile
Long tail domain + exact title + meta description
Pozitia 32 in 30 de zile

                    @serbancc | www.seoserv.ro
DOs                             DON’Ts
• EMD + Title                  • Domenii vechi




                @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Domenii/Siteuri vechi

                     •   Bad linkbuilding
                     •   Flag/Penalizare




      @serbancc | www.seoserv.ro
DOs                                DON’Ts
• EMD + Title                     • Domenii vechi
• Ancore variate




                   @serbancc | www.seoserv.ro
DOs                                DON’Ts
• Ancore variate




                   @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Ancore variate

• principale: pantofi, cizme, sandale




                            @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Ancore variate

• principale: pantofi, cizme, sandale
• cu sufix/prefix: pantofi online, cizme ieftine, sandale cu platforma




                             @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Ancore variate

• principale: pantofi, cizme, sandale
• cu sufix/prefix: pantofi online, cizme ieftine, sandale cu platforma
• gramaticale: pantof, cizma, sandalele ( forme singular/plural, articulari )




                             @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Ancore variate

•   principale: pantofi, cizme, sandale
•   cu sufix/prefix: pantofi online, cizme ieftine, sandale cu platforma
•   gramaticale: pantof, cizma, sandalele ( forme singular/plural, articulari )
•   familie: botine, papuci, ghete, balerini, adidasi




                              @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Ancore variate

•   principale: pantofi, cizme, sandale
•   cu sufix/prefix: pantofi online, cizme ieftine, sandale cu platforma
•   gramaticale: pantof, cizma, sandalele ( forme singular/plural, articulari )
•   familie: botine, papuci, ghete, balerini, adidasi
• brand: Pantofi Fashionista sau pantofixyz.ro




                              @serbancc | www.seoserv.ro
DOs                                DON’Ts
• EMD + Title                     • Domenii vechi
• Ancore variate                  • Linkuri slabe




                   @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Linkuri slabe

                     •   Comentarii cu keyword




      @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Linkuri slabe

                     •   Comentarii cu keyword
                     •   Linkuri din lb. diferita




      @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Linkuri slabe

                     •   Comentarii cu keyword
                     •   Linkuri din lb diferita
                     •   Ferme




      @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Linkuri slabe

                     •   Comentarii cu keyword
                     •   Linkuri din lb diferita
                     •   Ferme
                     •   3 linkuri din 200 cuvinte




      @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Linkuri slabe

                     •   Comentarii cu keyword
                     •   Linkuri din lb diferita
                     •   Ferme
                     •   3 linkuri din 200 cuvinte
                     •   Bloguri neactualizate




      @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Linkuri slabe

                     •   Comentarii cu keyword
                     •   Linkuri din lb diferita
                     •   Ferme
                     •   3 linkuri din 200 cuvinte
                     •   Bloguri neactualizate
                     •   Site-uri pasibile de penalizare




      @serbancc | www.seoserv.ro
DOs                                 DON’Ts
• EMD + Title                     • Domenii vechi
• Ancore variate                  • Linkuri slabe
• Brand personal




                   @serbancc | www.seoserv.ro
DOs                                 DON’Ts
• Brand personal




                   @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Brand personal

•   Title: Pantofi de dama 2012
•   Description: Pantofi la moda in acest sezon, recomandati de Roxana Ivan
•   Keywords: pantofi, pantofi dama, pantofi 2012, moda, roxana ivan




                             @serbancc | www.seoserv.ro
DOs                                       DON’Ts
• Brand personal

•   Title: Pantofi de dama 2012
•   Description: Pantofi la moda in acest sezon, recomandati de Roxana Ivan
•   Keywords: pantofi, pantofi dama, pantofi 2012, moda, roxana ivan


•   Pagina interna de biografie ( inventata )




                               @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Brand personal

•   Title: Pantofi de dama 2012
•   Description: Pantofi la moda in acest sezon, recomandati de Roxana Ivan
•   Keywords: pantofi, pantofi dama, pantofi 2012, moda, roxana ivan


•   Pagina interna de biografie ( inventata )
•   WP Plugins Google authorship & GD Star Rating




                             @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Brand personal

•   Title: Pantofi de dama 2012
•   Description: Pantofi la moda in acest sezon, recomandati de Roxana Ivan
•   Keywords: pantofi, pantofi dama, pantofi 2012, moda, roxana ivan


•   Pagina interna de biografie ( inventata )
•   WP Plugins Google authorship & GD Star Rating




                             @serbancc | www.seoserv.ro
DOs                                  DON’Ts
• Brand personal

• Avantaj in linkbuilding




                     @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Brand personal

• Avantaj in linkbuilding

•   Comentarii cu nume propriu




                            @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Brand personal

• Avantaj in linkbuilding

•   Comentarii cu nume propriu
•   Comentarii pe forumuri




                            @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Brand personal

• Avantaj in linkbuilding

•   Comentarii cu nume propriu
•   Comentarii pe forumuri
•   Buzz pe Social Media




                            @serbancc | www.seoserv.ro
DOs                                     DON’Ts
• Brand personal

• Avantaj in linkbuilding

•   Comentarii cu nume propriu
•   Comentarii pe forumuri
•   Buzz pe Social Media
•   Linkuri naturale




                            @serbancc | www.seoserv.ro
DOs                                   DON’Ts
• Brand personal

             Varianta corecta de distributie ancore




                     @serbancc | www.seoserv.ro
DOs                                 DON’Ts
• EMD + Title                     • Domenii vechi
• Ancore variate                  • Linkuri slabe
• Brand personal                  • Feed, continut automat




                   @serbancc | www.seoserv.ro
DOs                                 DON’Ts
•   EMD + Title                     • Domenii vechi
•   Ancore variate                  • Linkuri slabe
•   Brand personal                  • Feed, continut automat
•   .com VS .ro




                     @serbancc | www.seoserv.ro
DOs                                 DON’Ts
•   EMD + Title                     •   Domenii vechi
•   Ancore variate                  •   Linkuri slabe
•   Brand personal                  •   Feed, continut automat
•   .com VS .ro                     •   Linkuri catre index




                     @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Linkuri catre index




      @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Linkuri catre index

                     •   linkuri catre index ( max 30% )
                     •   linkuri catre single post ( 30-45% )
                     •   linkuri catre categorii ( 10-15% )
                     •   linkuri catre tag-uri ( 10-15% )




      @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Linkuri catre index

                     •   linkuri catre index ( max 30% )
                     •   linkuri catre single post ( 30-45% )
                     •   linkuri catre categorii ( 10-15% )
                     •   linkuri catre tag-uri ( 10-15% )
                     •   linkuri catre Facebook/Twitter




      @serbancc | www.seoserv.ro
DOs                                    DON’Ts
•   EMD + Title                        •   Domenii vechi
•   Ancore variate                     •   Linkuri slabe
•   Brand personal                     •   Feed, continut automat
•   .com VS .ro                        •   Linkuri catre index
•   Facebook, Twitter




                        @serbancc | www.seoserv.ro
DOs                                    DON’Ts
• Facebook, Twitter




                      @serbancc | www.seoserv.ro
DOs                                    DON’Ts
• Facebook, Twitter




                      @serbancc | www.seoserv.ro
DOs                                    DON’Ts
•   EMD + Title                        •   Domenii vechi
•   Ancore variate                     •   Linkuri slabe
•   Brand personal                     •   Feed, continut automat
•   .com VS .ro                        •   Linkuri catre index
•   Facebook, Twitter                  •   Titlu&descrieri =
                                           enumerari de cuvinte
                                           cheie



                        @serbancc | www.seoserv.ro
DOs                            DON’Ts
                     • Titlu&descrieri =
                       enumerari de cuvinte
                       cheie




      @serbancc | www.seoserv.ro
DOs                                    DON’Ts
•   EMD + Title                        •   Domenii vechi
•   Ancore variate                     •   Linkuri slabe
•   Brand personal                     •   Feed, continut automat
•   .com VS .ro                        •   Linkuri catre index
•   Facebook, Twitter                  •   Titlu&descrieri =
                                           enumerari de cuvinte
                                           cheie



                        @serbancc | www.seoserv.ro
Multumesc pentru atentie




        @serbancc | www.seoserv.ro
Multumesc pentru atentie




        @serbancc | www.seoserv.ro

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DOs & DON'Ts in afiliere si SEO, cu Serban Cristian

  • 1. DOs & DON’Ts In afiliere si SEO cu Serban Cristian @serbancc | www.seoserv.ro
  • 2. DOs DON’Ts • EMD + Title @serbancc | www.seoserv.ro
  • 3. DOs • EMD + Title Test! Exact match domain + exact title + meta description Pozitia 8 in 30 de zile @serbancc | www.seoserv.ro
  • 4. DOs • EMD + Title Test! Exact match domain + exact title + meta description Pozitia 8 in 30 de zile Exact match domain + title variat+ meta description Pozitia 17 in 30 de zile @serbancc | www.seoserv.ro
  • 5. DOs • EMD + Title Test! Exact match domain + exact title + meta description Pozitia 8 in 30 de zile Exact match domain + title variat+ meta description Pozitia 17 in 30 de zile Long tail domain + exact title + meta description Pozitia 32 in 30 de zile @serbancc | www.seoserv.ro
  • 6. DOs DON’Ts • EMD + Title • Domenii vechi @serbancc | www.seoserv.ro
  • 7. DOs DON’Ts • Domenii/Siteuri vechi • Bad linkbuilding • Flag/Penalizare @serbancc | www.seoserv.ro
  • 8. DOs DON’Ts • EMD + Title • Domenii vechi • Ancore variate @serbancc | www.seoserv.ro
  • 9. DOs DON’Ts • Ancore variate @serbancc | www.seoserv.ro
  • 10. DOs DON’Ts • Ancore variate • principale: pantofi, cizme, sandale @serbancc | www.seoserv.ro
  • 11. DOs DON’Ts • Ancore variate • principale: pantofi, cizme, sandale • cu sufix/prefix: pantofi online, cizme ieftine, sandale cu platforma @serbancc | www.seoserv.ro
  • 12. DOs DON’Ts • Ancore variate • principale: pantofi, cizme, sandale • cu sufix/prefix: pantofi online, cizme ieftine, sandale cu platforma • gramaticale: pantof, cizma, sandalele ( forme singular/plural, articulari ) @serbancc | www.seoserv.ro
  • 13. DOs DON’Ts • Ancore variate • principale: pantofi, cizme, sandale • cu sufix/prefix: pantofi online, cizme ieftine, sandale cu platforma • gramaticale: pantof, cizma, sandalele ( forme singular/plural, articulari ) • familie: botine, papuci, ghete, balerini, adidasi @serbancc | www.seoserv.ro
  • 14. DOs DON’Ts • Ancore variate • principale: pantofi, cizme, sandale • cu sufix/prefix: pantofi online, cizme ieftine, sandale cu platforma • gramaticale: pantof, cizma, sandalele ( forme singular/plural, articulari ) • familie: botine, papuci, ghete, balerini, adidasi • brand: Pantofi Fashionista sau pantofixyz.ro @serbancc | www.seoserv.ro
  • 15. DOs DON’Ts • EMD + Title • Domenii vechi • Ancore variate • Linkuri slabe @serbancc | www.seoserv.ro
  • 16. DOs DON’Ts • Linkuri slabe • Comentarii cu keyword @serbancc | www.seoserv.ro
  • 17. DOs DON’Ts • Linkuri slabe • Comentarii cu keyword • Linkuri din lb. diferita @serbancc | www.seoserv.ro
  • 18. DOs DON’Ts • Linkuri slabe • Comentarii cu keyword • Linkuri din lb diferita • Ferme @serbancc | www.seoserv.ro
  • 19. DOs DON’Ts • Linkuri slabe • Comentarii cu keyword • Linkuri din lb diferita • Ferme • 3 linkuri din 200 cuvinte @serbancc | www.seoserv.ro
  • 20. DOs DON’Ts • Linkuri slabe • Comentarii cu keyword • Linkuri din lb diferita • Ferme • 3 linkuri din 200 cuvinte • Bloguri neactualizate @serbancc | www.seoserv.ro
  • 21. DOs DON’Ts • Linkuri slabe • Comentarii cu keyword • Linkuri din lb diferita • Ferme • 3 linkuri din 200 cuvinte • Bloguri neactualizate • Site-uri pasibile de penalizare @serbancc | www.seoserv.ro
  • 22. DOs DON’Ts • EMD + Title • Domenii vechi • Ancore variate • Linkuri slabe • Brand personal @serbancc | www.seoserv.ro
  • 23. DOs DON’Ts • Brand personal @serbancc | www.seoserv.ro
  • 24. DOs DON’Ts • Brand personal • Title: Pantofi de dama 2012 • Description: Pantofi la moda in acest sezon, recomandati de Roxana Ivan • Keywords: pantofi, pantofi dama, pantofi 2012, moda, roxana ivan @serbancc | www.seoserv.ro
  • 25. DOs DON’Ts • Brand personal • Title: Pantofi de dama 2012 • Description: Pantofi la moda in acest sezon, recomandati de Roxana Ivan • Keywords: pantofi, pantofi dama, pantofi 2012, moda, roxana ivan • Pagina interna de biografie ( inventata ) @serbancc | www.seoserv.ro
  • 26. DOs DON’Ts • Brand personal • Title: Pantofi de dama 2012 • Description: Pantofi la moda in acest sezon, recomandati de Roxana Ivan • Keywords: pantofi, pantofi dama, pantofi 2012, moda, roxana ivan • Pagina interna de biografie ( inventata ) • WP Plugins Google authorship & GD Star Rating @serbancc | www.seoserv.ro
  • 27. DOs DON’Ts • Brand personal • Title: Pantofi de dama 2012 • Description: Pantofi la moda in acest sezon, recomandati de Roxana Ivan • Keywords: pantofi, pantofi dama, pantofi 2012, moda, roxana ivan • Pagina interna de biografie ( inventata ) • WP Plugins Google authorship & GD Star Rating @serbancc | www.seoserv.ro
  • 28. DOs DON’Ts • Brand personal • Avantaj in linkbuilding @serbancc | www.seoserv.ro
  • 29. DOs DON’Ts • Brand personal • Avantaj in linkbuilding • Comentarii cu nume propriu @serbancc | www.seoserv.ro
  • 30. DOs DON’Ts • Brand personal • Avantaj in linkbuilding • Comentarii cu nume propriu • Comentarii pe forumuri @serbancc | www.seoserv.ro
  • 31. DOs DON’Ts • Brand personal • Avantaj in linkbuilding • Comentarii cu nume propriu • Comentarii pe forumuri • Buzz pe Social Media @serbancc | www.seoserv.ro
  • 32. DOs DON’Ts • Brand personal • Avantaj in linkbuilding • Comentarii cu nume propriu • Comentarii pe forumuri • Buzz pe Social Media • Linkuri naturale @serbancc | www.seoserv.ro
  • 33. DOs DON’Ts • Brand personal Varianta corecta de distributie ancore @serbancc | www.seoserv.ro
  • 34. DOs DON’Ts • EMD + Title • Domenii vechi • Ancore variate • Linkuri slabe • Brand personal • Feed, continut automat @serbancc | www.seoserv.ro
  • 35. DOs DON’Ts • EMD + Title • Domenii vechi • Ancore variate • Linkuri slabe • Brand personal • Feed, continut automat • .com VS .ro @serbancc | www.seoserv.ro
  • 36. DOs DON’Ts • EMD + Title • Domenii vechi • Ancore variate • Linkuri slabe • Brand personal • Feed, continut automat • .com VS .ro • Linkuri catre index @serbancc | www.seoserv.ro
  • 37. DOs DON’Ts • Linkuri catre index @serbancc | www.seoserv.ro
  • 38. DOs DON’Ts • Linkuri catre index • linkuri catre index ( max 30% ) • linkuri catre single post ( 30-45% ) • linkuri catre categorii ( 10-15% ) • linkuri catre tag-uri ( 10-15% ) @serbancc | www.seoserv.ro
  • 39. DOs DON’Ts • Linkuri catre index • linkuri catre index ( max 30% ) • linkuri catre single post ( 30-45% ) • linkuri catre categorii ( 10-15% ) • linkuri catre tag-uri ( 10-15% ) • linkuri catre Facebook/Twitter @serbancc | www.seoserv.ro
  • 40. DOs DON’Ts • EMD + Title • Domenii vechi • Ancore variate • Linkuri slabe • Brand personal • Feed, continut automat • .com VS .ro • Linkuri catre index • Facebook, Twitter @serbancc | www.seoserv.ro
  • 41. DOs DON’Ts • Facebook, Twitter @serbancc | www.seoserv.ro
  • 42. DOs DON’Ts • Facebook, Twitter @serbancc | www.seoserv.ro
  • 43. DOs DON’Ts • EMD + Title • Domenii vechi • Ancore variate • Linkuri slabe • Brand personal • Feed, continut automat • .com VS .ro • Linkuri catre index • Facebook, Twitter • Titlu&descrieri = enumerari de cuvinte cheie @serbancc | www.seoserv.ro
  • 44. DOs DON’Ts • Titlu&descrieri = enumerari de cuvinte cheie @serbancc | www.seoserv.ro
  • 45. DOs DON’Ts • EMD + Title • Domenii vechi • Ancore variate • Linkuri slabe • Brand personal • Feed, continut automat • .com VS .ro • Linkuri catre index • Facebook, Twitter • Titlu&descrieri = enumerari de cuvinte cheie @serbancc | www.seoserv.ro
  • 46. Multumesc pentru atentie @serbancc | www.seoserv.ro
  • 47. Multumesc pentru atentie @serbancc | www.seoserv.ro