Optimize Your Bottom Line
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What you need to know about Search Engine Optimization
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Optimize Your Bottom Line
- 1. Optimize Your Bottom Line: What You Need to Know About SEO (Search Engine Optimization) presented by seOverflow
- 4. What Is SEO? presented by seOverflow
- 6. Anatomy of a SERP Organic Pay Per Click Pay Per Click Local Ten Pack
- 8. Who Gets The Clicks? Source: Enquiro, 2006 Search Engine Market Share
- 12. On-page Optimization Research, Planning and Implementation
- 18. Keyword Research: The Long Tail
- 20. The Keyword Matrix Example Keyword URL1 seo outsourcing http://www.seoverflow.com outsource seo http://www.seoverflow.com seo outsourcing company http://www.seoverflow.com keyword research services http://www.seoverflow.com/services/keyword-research.html keyword research report http://www.seoverflow.com/services/keyword-research.html outsource keyword research http://www.seoverflow.com/services/keyword-research.html outsource ppc http://www.seoverflow.com/services/pay-per-click.html ppc outsourcing http://www.seoverflow.com/services/pay-per-click.html outsource pay per click http://www.seoverflow.com/services/pay-per-click.html outsource link building http://www.seoverflow.com/services/link-building.html link building outsourcing http://www.seoverflow.com/services/link-building.html link building services http://www.seoverflow.com/services/link-building.html
- 24. Link Building Strategies For Finding and Acquiring Powerful Links
- 34. Strategic Link Bait Example
- 35. Viral Link Bait Example
- 38. Measuring SEO Success Tracking, Measuring and Analyzing an SEO Project
Editor's Notes
- How many of you click on pay per click ads
- Give example of ranking for keyword which no one searches on or would not convert Example: You are a personal injury lawyer, but you rank well for ‘denver lawyer’ You may get calls for divorces
- Can be expanded into URL 2 for indented listing targeting
- Popularity contest, with the more popular kids votes counting more than everyone else. Also can think of some votes as “superdelegate” votes and carrying more weight. CNN vs your little brother’s myspace. Relevancy matters too- a site that has content relating to yours will be a better link than from a random site. The fewer number of links on page, the more juice each link carries- that is the “PR Pie” pieces are all bigger. Probably familiar with the Page Rank (free SearchStatus plug in on FF). But don’t get carried away with the PR, as Google only calculates this every so often. Look at it, but don’t obsess. Again, be more concerned with the number of outgoing links on the page. No follows don’t count on SERPS- use Firefox no-follow plugin. Can get it at http://www.quirk.biz/searchstatus Text links better Age of link, and to some extent the page. Age can equal trust. Links age like fine wine and fancy cheese
- Popularity contest, with the more popular kids votes counting more than everyone else. Also can think of some votes as “superdelegate” votes and carrying more weight. CNN vs your little brother’s myspace. Relevancy matters too- a site that has content relating to yours will be a better link than from a random site. The fewer number of links on page, the more juice each link carries- that is the “PR Pie” pieces are all bigger. Probably familiar with the Page Rank (free SearchStatus plug in on FF). But don’t get carried away with the PR, as Google only calculates this every so often. Look at it, but don’t obsess. Again, be more concerned with the number of outgoing links on the page. No follows don’t count on SERPS- use Firefox no-follow plugin. Can get it at http://www.quirk.biz/searchstatus Text links better Age of link, and to some extent the page. Age can equal trust. Links age like fine wine and fancy cheese
- Paid- SevenSeek, Octopedia. Multiple purchasing options for listings. Free- you get what you pay for, but still can find some good ones if you look Niche- industry specific, paid and free. Google good tool to find these: industry + directory General- wide variety of categories, everything from Plastic Surgeons to Power Tools Make sure category is indexed- R click, SEO Open (plug in), Google, Google Cache Article sites- content should be well written, but no need to make it “social media style” -good way to get some text links if article is accepted EASY- turn an article into a slideshow using powerpoint (Slideshare.net) Guest Articles- articles used to offer content to other sites for links- many websites are content hungry!
- PR Web, other sites- be ready to spend money for this service. Great for site launch, product or service launch. Treat resource pages almost like a directory- consider relevance, indexed/not indexed, PR, total number of links, etc.
- Paid links- a bit controversial so go about it the right way. Where is the line drawn? Look for sites indicating they are in it to make money. Google ads, advertising opportunities, existing outbound text links. Find a relevant site and contact. Ideally want text link. Have something specific in mind when you contact. Know your budget. Do NOT fail to consider PR in the sense we discussed earlier, outbound link#, and indexed before you contact. Do not get talked into something you do not want- it’s the internet and there will be other sites. No link brokers, no sponsored posts/reviews.
- VERY big right now and continuing to grow as a major player in the online community, and thus as a resource for getting links. Interactions often result in links. Voting sites- popular content gets bumped and linked too. Online communities- not just for college kids. Googling a band or celebrity will often show their myspace profile in first page google results Video- YouTube has gone from just a simple video sharing site to a full blown community, and vids from here can show up in Google results (Festool). Use the right keywords/tags! Niche- for a more focused crowd
- Do not be boring. It cannot be run of the mill. Sites such as Digg, Mixx, etc to distribute Examples: Water Ionizer- 8 Ways Soda Fizzles Your Health – lists often play well on these sites- concise and easy to read. SM users have ADD. Only related in that they are both health related. Americans love their soda. Article was kooky doctors speculating on health effects of soda, everything from soda causing asthma and rashes to decreasing your ability to reproduce. Hundreds and hundreds of links from this, and ZERO conversions (sales) from these visitors. HOWEVER, all the new links pointing to the site made it more powerful and rank on first page of Google for select keywords. Then people that did want to buy were able to find site, and those DID convert to sales. All about links! Gotta have them to get found!
- 302- some directories want to track clicks, so they send to page on their site first, then redirect to your site 301 and 302 are http status codes: 301 permanently moved and the code tells SEs to transfer the links and their value to new site (these are ok), 302 temporarily moved and code tells SEs to keep links and values pointing to temporarily redirected page (these not OK) Javascript- links in flash and javascript not spiderable No follows useless for link building. Reminder of FF plug in for no follows Page doesn’t necessarily need to be currently indexed, but make sure it CAN be indexed- Ex: pages behind form based navigation are no good (store locator)