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Video Marketing Strategies Steve Wiideman www.SEOSteve.com
Why is Video Important? Americans watched 13 billion videos on YouTube in December 2009, according to comScore, and conducted 10.1 billion search queries on Google that month. In other words, Americans watch more YouTube videos than they conduct Google searches. http://blog.searchenginewatch.com/100221-112333
How Does Video Help SEO? ,[object Object]
Better user experience
More personal, improved realism
Improves trust and credibility
Videos appear in search results faster than static content
(7-8 of the results next year will not be static content*)* Bruce Clay, SMX San Jose 2011
Anyone can start a Video Campaign  	– even if the topic is decorative concrete design
EngraveACrete videos have been viewed 411,262 times! ,[object Object],[object Object]
“End Game”OldSpice has received close to 200 million views!

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Video Marketing Strategies for Improved SEO

  • 1. Video Marketing Strategies Steve Wiideman www.SEOSteve.com
  • 2. Why is Video Important? Americans watched 13 billion videos on YouTube in December 2009, according to comScore, and conducted 10.1 billion search queries on Google that month. In other words, Americans watch more YouTube videos than they conduct Google searches. http://blog.searchenginewatch.com/100221-112333
  • 3.
  • 6. Improves trust and credibility
  • 7. Videos appear in search results faster than static content
  • 8. (7-8 of the results next year will not be static content*)* Bruce Clay, SMX San Jose 2011
  • 9. Anyone can start a Video Campaign – even if the topic is decorative concrete design
  • 10.
  • 11. “End Game”OldSpice has received close to 200 million views!
  • 12. 6 Tips for a Successful Video Campaign Talk with a video expert FIRST Decide on ‘hosted’ or ‘not hosted’or both Hire a Rock Star videographer Hire a Rock Star social media expert Plan 90 days ahead Make the team accountable to expectationsandresults
  • 13. A Sample Campaign Put Your Video Analytics on Autopilot
  • 15. Connect with Steve Wiideman Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations. He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog. He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google. Steve Wiideman www.SEOSteve.com Facebook.com/stevewiideman P. (562) 732-4417 E. info@seosteve.com @seosteve