3. Over the past ~10 years search
marketers have lost all “controlled” link
building methods
Paid links are risky and hard to disguise
Directory links are useless
Press release links are nofollowed
Site networks are easy to catch, etc, etc
@seosmarty
4. Over the past ~10 years search
marketers have lost all “controlled” link
building methods
Paid links are risky and hard to disguise
Directory links are useless
Press release links are nofollowed
Site networks are easy to catch, etc, etc
@seosmarty
5. We are now forced to do the REAL
THING
@seosmarty
6. We go back to PEOPLE… realizing
that we get referenced by people
and that’s the only thing that works!
@seosmarty
7. First rule of “Relationship-powered
link building:…”
@seosmarty
8. First rule of “Relationship-powered
link building:…”
You do not mention “link building”…
@seosmarty
10. We are dealing with link-building-savvy
generation of web users: Most of them
have either heard about links or have
been pitched with the requests of
giving links away…
@seosmarty
11. Genuinely and openly do your very
best for each opportunity you come
across…
@seosmarty
12. Example: I did a guest post for Lisa Irby a few years ago
2createawebsite.com
@seosmarty
13. Since then Lisa has been still linking to MBG each
time she mentions guest blogging!
HIGH-AUTHORITY LINKS JUST KEEP
COMING!
@seosmarty
14. Second rule of “Relationshippowered link building:…”
@seosmarty
15. Second rule of “Relationshippowered link building:…”
You need to #Beeverywhere
@seosmarty
18. Manufacture serendipity = Spend at least
20% of your time genuinely helping people
without asking anything back;
Make sure your personal brand identity is
consistent across all your web networking
channels (name and avatar)
Utilize and connect many channels =
#beeverywhere
Be hungry, be restless
@seosmarty
19. Third rule of “Relationship-powered
link building:…”
@seosmarty
20. Third rule of “Relationship-powered
link building:…”
You need to find your peers (You
cannot be alone)
@seosmarty