Social Media Companies Boca Raton | Seomavericks.com is full service Digital Marketing Agency specializing in Search engine optimization, search engine marketing and Social Media Creation and Optimization.

1. Social Media for
Companies
Boca Raton
Social Media Company Management
Seomavericks.com is a Full Service
Social Media Management Company
www.seomavericks.com
“Rank Has Its Privileges”
1.888.814.5557

2. “The goal of social media is to turn
customers into a volunteer
marketing army.”
-Anonymous
Social Media For Companies
1.888.814.5557

3. Facebook Page
 So,
you have all the ingredients for a great looking
Facebook Page:
 Timeline Banner
 Profile Photo (show company logo)
 Facebook Tabs
 Website URL
 Company Info
Ok…Now What?

4. Start a Facebook Promotion
 Facebook Promotions can:
 Boost “Likes”
 Increase engagement
 Convert page “Likes” to leads
 Build Active Fan Base
 Facebook FORBIDS business page owners from
promoting their giveaways through Facebook.
However, there are several third party social
marketing tools/platforms that business page owners
can use to promote on Facebook.
Example tools: Wildfire, SproutSocial and Offerpop

5. Offerpop
 Social Marketing Platform
 Easy to use, inexpensive & user-friendly
 Allows user to create a sign up form on Facebook
that captures as much or as little information about
your fans as you choose.
 Records all of your sign up leads into a .csv file for
when promo is completed.
 Offerpop offers several categories for your promo:
 Tug of War
 Sign Up
 Referral
 Photo Contest
We’ll focus on Referral…
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6. Referral Promotion
 Referral encourages your Facebook Fans
to sign up for your promotion, but also
encourages them to recruit their friends.
 Once a fan completes the sign up entry,
they are given a unique URL to share with
their friends. Once they reach a referral
goal they will unlock an additional
prize/deal.
 This adds an incentive to share the promo
1.888.814.5557

7. Referral Promotion
 Lets use an example promotion called:
 The “iPad Giveaway” – for a local
automotive dealer
 The main giveaway is an Apple iPad.
 When a fan signs up and refers two
friends, they’ll be entered to win the
Apple iPad AND unlock a referral prize for
½ off an oil change.
 They won’t know what the referral prize is
until they complete the objective.
1.888.814.5557

8. Referral Promotion Example
 Visit the Offerpop homepage and login on the upper
right-hand side.
 Choose your campaign type (Referral) and the
Facebook Page you’re an admin of.
 Now…
 Choose a headline
 Upload a headline image
 Add creative
 Create sign up (can include name, email, zip code…)
 Determine referral goal
 Add hidden content – only seen when unlocked
 Choose end time
 Add fine print
 Click real-time performance reports
1.888.814.5557

9. Enable Fangating on Offerpop
 Offerpop offers fangating when creating
your promotion.
 This is a crucial tool in Facebook marketing.
 Before users can enter their information in
the sign up form they MUST become a fan
before seeing the content.
 This is a HUGE tool for increasing likes and
creating exclusivity with your marketing
message and promotion.
1.888.814.5557

10. Promotion is Active!
 Now, your campaign is active
+
Entry Form
You have a few fans,
Facebook Page but how do you
get non-fans to sign
1.888.814.5557 up?

11. Facebook Ads
 Start with Facebook Ads
 Facebook ads are served up
to users based on criteria that
you choose:
 Geographical area
 Age
 Marital status
 Interests
 Activities…
 Create a Facebook Ad by
visiting:
 https://www.facebook.com/
advertising
1.888.814.5557

12. Facebook Ads
 Set up your first ad
 Choose Page to
promote
 “Get More Page Likes”
 Choose to redirect ads
to your promotion
page when users click
ad
 Choose your
audience
 Choose campaign
and scheduling
1.888.814.5557

13. Facebook Ads – Split Test
 Running multiple versions of ads can
help determine what your target
audience will respond best to.
 The best of our examples had this
outcome:
 With that, you can increase spend for
that ad or create similar messages.
1.888.814.5557

14. Start to Finish
 Facebook User you have targeted sees your
ad on Facebook and clicks it
 The redirect takes the user to the Fangating
screen where they must become a fan to
participate in promo
 The user fills out signup info, converting them
to a lead and candidate for your promotion.
 They are encouraged to share info about the
promotion with friends to be eligible for
referral prize (in this case, ½ off an oil
change)
1.888.814.5557

15. Measure Your Influence
 You’re using Facebook ads to drive traffic to
your promo. Now, how do you measure it?
 Offerpop Analytics!
 Metrics include:
 Unique Views
 Likes increase
 URL click-thru rate
 Amount of fans acquired
 Email sign ups
1.888.814.5557

16. Facebook/Hootsuite Analytics
 See how your promo is
performing by taking a
look at your Facebook
Analytics. Important
metrics include:
• Total Likes
• Friends of fans
• Weekly Total Reach
• Top Per-Post Metrics
• This shows what posts
are engaging your
fans the most
1.888.814.5557

17. Facebook Analytics
 One more metric to consider:
 Likes by Demographic
 This tells you WHO your fans are.
 This can help you tailor your Facebook Ads
Ex: if a fan is a male between 25-40, you might want
to create an ad dedicated to this demographic
1.888.814.5557

18. Hootsuite Twitter Summary Stats
 If you’re cross promoting your
campaign on Twitter by
posting engaging content
about your promo, use
Hootsuite (free social media
tool) for analytics.
 If you use Hootsuite to
promote your messages, let
their URL shortening tool
convert the URL of your
promo so that you can track
EACH click.
 Use another tool called
TOPSY (like Google for social
media) to see when your
brand is mentioned.
1.888.814.5557

19. Leads
 By hosting the iPad Giveaway through
Offerpop, you’re converting current
Facebook Fans and those targeted by
Facebook Ads into Leads.
 You’re acquiring:
 First & Last Name
 Email Address
 Zip Code
 Opt-in and official Rules acceptance
 Now, these leads can be added to your
email database and targeted with email
blasts in the near future.
1.888.814.5557

20. Tools of The Trade
 Offerpop – http://www.offerpop.com
 Facebook Ads –
http://www.facebook.com/advertising
 Offerpop Analytics - http://www.offerpop.com
 Facebook Insights –
http://mashable.com/2010/09/03/facebook-
insights-guide/
 Hootsuite Analytics – http://www.hootsuite.com
 Hootsuite Twitter Individual Stats -
http://www.hootsuite.com
1.888.814.5557

21. SEOMAVERICKS.COM
Social Media Creation and
Management Services
Company
Full Service Digital Marketing Agency
www.seomavericks.com
Full Service Search
Engine Optimization &
Marketing Company
Boca Raton
1.888.814.5557
Social Media For Companies Boca Raton, FL