Neil Walker @ SASCON - Advanced Link Building Panel

1. Advanced Link Building Neil Walker CTO Just Search Ltd

3. Analytics Qualified

5. Learning Objectives How to choose the Right links for the right occasion How to build your own Content Network How 301 Redirects can help you link Build. Twitter.com/TheUKSEO www.seomad.com

7. To buy or not to buy?

8. Niche Authority sites / Memberships, Whitepapers

9. Link baitTwitter.com/TheUKSEO www.seomad.com

10. Building Your Own Content Network Twitter.com/TheUKSEO www.seomad.com

11. Do’s Domain Names –You can drop catch domains which are relevant or within category to your topic. TLD’s – Look for a variety of Top level domains. Hosting – Purchase unique IP addresses or blocks of IP addresses for your domains. Whois– Try and make sure you have different whois information for each site. Unique Content – Write Unique content for each site, where possible try and encourage the site to stand alone as actual websites i.e. Forums etc. Optimise the websites– Make them search engine friendly try and write content on them every so often they don’t look stagnant. Twitter.com/TheUKSEO www.seomad.com

12. Don’ts! Google Analytics – Don’t put all your content network under the same Google Analytics accounts, preferably use a third party. Webmaster Tools – Don’t put all your content network in the same webmaster tools account. Interlinking– The beauty of buying old domains is they already have links, don’t interlink your sites, just don’t do it. Duplicate Content– don’t use the same information on all your network. Link Build– Try and refrain from site wide links, building to many links to quickly, avoid using the same anchor text all the time. Twitter.com/TheUKSEO www.seomad.com

14. Wayback Machine – Use the original websites content – Copyscape? / Copyrights?Twitter.com/TheUKSEO www.seomad.com

16. Look for relevant domains expiring

18. Don’t purchase suspected band domainsTwitter.com/TheUKSEO www.seomad.com

19. 301 Redirects – Examples 1 We acquired a domain through a company Administration Google Search for “Print” gives the No.10 as our client We achieved the first page ranking under the term print in under 4 weeks – initially showing 0 links for a brand new domain. Twitter.com/TheUKSEO www.seomad.com

20. 301 Redirects – SEO Competition In 2007 Getupdated launched an SEO competition for http://www.seoworldchampionship.com/ Contest Rules Your official domain must be registered the same day or after January the 15th 2007. The Winner – www.goglobalwarmingawareness2007.com The winning Person – Used a combination of 301 redirecting strong domains as well as other conventional methods to achieve the greatest results. Twitter.com/TheUKSEO www.seomad.com

21. Thank you Visit: www.seomad.com Twitter.com/TheUKSEO Twitter.com/TheUKSEO www.seomad.com