What to measure, how to investigate your data to create success, be 100% accurate with your tracking and automate form checking.

1. Measurement for Success
@theukseo

2. Me – Neil Walker
@theukseo
Founder
Quaeromedia.com
@theukseo
YEARS IN DIGITAL
COUNTRIES
TALKS
12
6
34
Conference Raps
Children
Heart Attack
www.neilawalker.com
www.stateofdigital.com

3. What should I Measure
@theukseo

4. What should I Measure?
@theukseo
Why did we get more sales here?
What caused the drop here?

5. Users
Top two to Measure
@theukseo
Conversion Rate

6. 1) Increase in Sales – Why?
2) Our Organic users increased – Why?
3) Our ranking under X went up – Why?
4) We gained that editorial link – Why?
5) Our outreach was good..
Why, Why, Why
Five - Why’s?
@theukseo

7. What should I Report
@theukseo

8. Who wants to know what?
CEO
@theukseo
MANAGER
LEADER
WORKER
• £££’s / Sales
• £££’s / Sales
• Leads / Traffic
• £££’s / Sales
• Leads / Traffic
• Sources
• Work
• £££’s / Sales
• Leads / Traffic
• Sources
• Work
• Detailed Actions

9. What can I Trust
@theukseo

10. V
Real or Fake
@theukseo

11. 100% Accuracy
@theukseo

12. Can you honestly say your get every lead?
100% Accuracy
@theukseo

13. Where does Information Get lost?
100% Accuracy
@theukseo

14. Using Screaming frog
1.Go to Configuration -> Custom
2.In the box for Filter 1 paste your UA code and select Does Not Contain
3.In the box for Filter 2 paste your UA code and select Contains
Audit – Google Analytics
 Check Analytics is installed on every page
@theukseo Kevin Strong - http://www.stateofdigital.com/google-analytics-every-page-with-screaming-frog/

15. TRY - https://www.analyticscheckup.com
1.Self Referrals – Tracking Issues
2.Hostnames – Your tracking on a different website
Audit – Google Analytics
 Check Analytics for Anomalies
@theukseo

16. Audit – Google Analytics
 Use filters to remove Anomalies
@theukseo
 Tip: Annotate in Analytics when you made the change
 Tip: Try and keep one profile – which is unfiltered.

17. Website – Uptime
 Use Pingdom – Free Basic Account
Email You
Text You
@theukseo

18. Automated – Form Checking
Do you check your contact forms?
YES! – DO you check them manually?
YES! – Then how accurate are your checks!
@theukseo

19. Testing Whizz – Community
@theukseo http://www.testing-whiz.com/community/download

20. Testing Whizz – Community
@theukseo http://www.testing-whiz.com/community/download

21. CRM – Integration
@theukseo
Typical Set Up

22. CRM – Integration
@theukseo
Advanced Set Up
Send to own DB or Email Copy

23. Track Everything Possible
Take – Away’s
@theukseo
Test your not losing data
Automate

24. @theukseo
Quaeromedia.com
Neilawalker.com
@theukseo
THANK YOU