http://www.seoltd.net Find out the most common mistakes webmasters do......

2.  A professional functional website is the backbone of your
internet based business. Website is your storefront with all
your products or services listed over it. This storefront must
be able to attract visitors and should make them to take an
action whenever they visit your website. This action can be a
lead, sale, inquiry etc. If one out of every five visitors of your
website is NOT taking any action (filling out an inquiry form
at least), then there is something severely wrong with your
website.

4.  Don’t let your visitor wonder and leave your website just
because they don’t understand why they landed over it. You
never know what that visitor might be thinking before
landing over your website and now it’s your creative job to
attract them with a stunning headline or an irresistible offer
title.

5. Most important content area is the one where a visitor’s eye goes for
the very first time. Don’t let them scroll the page and provide the
most relevant information right in front of them.

7.  Do not distract your visitors with too many irrelevant images
and try not to use a slider of any sort above the fold of your
website. Images are important but they should be aligned
with the product or services you are providing. Use
descriptive images and let your visitor read your offer title
easily. Your website aesthetics are not associated with large
number of images and fancy fonts; rather it’s associated
with how you place your content and how much attraction it
has.

9.  Organize your content in a way that people already are
familiar with. A website visitor usually expects links to other
pages like, abut, contact etc on your website and link to
these pages should be visible above the fold. If you are
providing multiple products or services, links to them must
be visible in a proper hierarchy. Use drop down menu but
remember that this drop down must not move below the
fold.

11.  Your prospect clients will always like to know you. The
‘about’ page of your website is one of the ‘must have’
pages and you should always describe yourself, your
company and products to your prospects in a
convincing way. Before getting into business with you,
your client will always want to be connected with the
business owner and that is why your business
information should also contain at least the owner’s
name. You don’t need to hide anything and telling you
the truth, my returning customers are always those
who have communicated with me at least once during a
project.

13.  Contact page of your website with an easy to fill contact
form is a must. A link to your contact page must be visible
and you should also tell your visitors the time frame in
which you’ll reach them back. Not having an easy to fill
contact form is a mistake that many webmasters do very
often. Don’t be one of them and miss a single business
opportunity. 90% of the times, when a visitor will contact
you asking for a little more information, he or she is already
ready to buy your product or service.

14.  Having a live chat support and a business contact
number adds up to your professional look. Encourage
your visitors to talk to you. This makes them feel
personally connected and served. But, another mistake
most webmaster do in providing live support is they
don’t have capacity to answer support chat requests
and calls. If you do not have an active support team,
then this will go against you. Having an icon of live chat
that is offline and a phone number that doest answer is
something that annoys your prospect and you’ll lose
that prospect in a flick. So, if you don’t have a support
team, it’s better to stick with a contact form only.

16.  If you are providing a service, this can be your best
shot. In services industry, experience is the most
valuable asset and you must incorporate it within your
website. Tell your visitors about your past experience in
the form of portfolio and also tell them exactly how
long you have been providing these services. For selling
a product, although your experience is not that much
important but the age of your product is very
important. If your product is in the market for some
time, you should tell your visitors about its age and the
benefits that it has brought to the people who have
used it.

18.  Other user’s experience with you is something that
encourages your prospects to convert into sales. Always ask
for a feedback from your existing clients and don’t forget to
show that to your prospects. Testimonials play an important
role in conversions by helping your prospects in making up
their mind to buy your product or service.

20.  If you don’t have reviews or testimonials at the moment
(this usually happens with services), offer your services in a
very low cost just to get some feedback.
 If you are selling products (for affiliate marketers), get some
reviews of that product from internet and do provide the
source of that review. If you are selling your own product,
again, offer it in a very low price or a trial version of it to get
feedbacks and reviews.

22.  You might have products that are already branded but are
you? Is your storefront branded? I always stress over having
an advertising budget for your business, evenly distributed
over time. It doesn’t matter if it’s low, even if you have $100
USD; you can distribute it over two months by advertising
your business for $50 USD a month over internet.

24.  A part from display media advertising, your social media
presence now is a tool of measurement of your branding
efforts. Facebook, Twitter, Linkedin (for professional services
only), blogging, press releases and Google+, since November
2011, are the social media branding tools. The more
followers you have, the more branded you are. Display your
social media connections over your storefront (website) to
let your prospects know that they are dealing with real
people, real business and you’ll ensure real results for them.

26.  It’s time to answer the question exactly as it’s asked. Your
product or service must be wrapped with the points that
answer this question. Instead of telling your visitors merely
the benefits of your product, tell them exactly how it’ll help
them. How it’s the most beneficial product to revolutionize
their lives. Use the problem solving approach by providing
them with a solution not a product.

27. Remember, no one buys toothpaste; everyone buys
the idea of white teeth!

29.  Your visitors now know you, understand your product or
service, believe in you and it’s time for them to take an
action. Clear calls of action must be placed at least once and
at most twice over a page of your website. Every page of
your website, even if it’s about page, must have at least one
call of action.

30.  Most webmasters, who understand the importance of call of
action, place such buttons or links more than twice on a
page and this is where they lose by over stressing. You don’t
want to lose a prospect just because he or she got annoyed
and placing calls to action buttons more than twice, annoys
your visitors. Unnecessary persuasion makes them feels
‘forced’ and they just leave your website. Once again, I’ll
stress over placing your calls of action not more than twice
on a page.

32. These are the most common mistakes that
webmasters do and rectifying these issues will
help you grow as an internet business.
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