Presentation about social media for Colorado Mountain College class.

1. SOCIAL MEDIA / CMC / OCTOBER 24, 2011

2. WWW.SLIDESHARE.NET/SEOLSEARCHKATY

3. INBOUND
MARKETING
PULL NOT PUSH.

4. INTERNET USAGE
Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing

5. INTERNET USAGE
Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing

6. INTERNET USAGE
Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing

7. SOCIALNOMICS

8. Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing

9. OUTBOUND &
INBOUND MARKETING
Image Resource: HubSpot.com

10. Beautiful slides and stats (borrowed) from: http://www.slideshare.net/HubSpot/its-time-to-transform-your-marketing

11. SOCIAL
MEDIA
PULL NOT PUSH MARKETING

12. SOCIAL MEDIA
MARKETING
You
• Networking
• Participating in conversations
• Developing meaningful customer relationships
• Becoming a resource for consumers
• Become an expert in your field.
• Winning greater quantities of brand advocates

13. SOCIALNOMICS

14. SOCIALNOMICS

15. SOCIALNOMICS
Socialnomics 3 [via Erik Qualman 2:05 Fatboy Slim]
From: Socialnomics09 | Jun 29, 2011 | 15,277 views
This is Social Media Revolution 3 based on Erik Qualman's #1 Best Seller
Socialnomics. The music is by Fatboy Slim in this version
http://youtu.be/nPYrbSUqr2k / http://www.socialnomics.net/

16. ADVANTAGES OF USING
YOUR VIRTUAL SOCIAL NETWORKS
• You become more VISIBLE
• You become more COMPETANT
• Build relationships with RELEVANT people
• Communicate MORE OFTEN
• INCREASE your number of relationships
• Build a MORE DIVERSE network
• Mantra:
Be Available.
Be Interesting.
Be Flexible!

17. IF YOU
DON’T TAKE
CONTROL
OF YOUR
PERSONAL
OR BUSINESS
BRAND ONLINE,
IT WILL BE CONTROLLED BY
WHAT PEOPLE HAVE TO SAY
ABOUT YOU.

18. BLOGGING
IS IT ALL ABOUT SEARCH ENGINE RANKINGS?

19. WHY BLOG?
• Blogs bring 55% more visits
to an associated website
• You don’t have to author
a blog to get involved
• Comment, like, share, post on others
• Small audiences of the right people
- micro-persuasion
• Creates thought leadership
• SEARCH ENGINES <3 BLOGS!
@shelbyo

20. HOW TO
START A BLOG:
• Pick a blogging service: BlogSpot, WordPress, Tumblr…
• Host your blog on your main site: website.com/blog
• Consider your ideal site visitors
• Brainstorm keywords related to your business
and/or research keywords:
• www.wordtracker.com
• www.seomoz.org
• https://adwords.google.com

21. WHAT
TO BLOG ABOUT:
• FAQs: What Are The Most Common Questions Your Customers Ask?
• The Best Top 5, 10, 15, 20, 7, 11 or 111 Lists
• Trending Topics: Be Opinionated
• www.google.com/trends
• www.twitter.com/trendingtopics
• http://www.whatthetrend.com/
• Other Ideas:
• One photo with a caption or Several photos with captions
• A review of a book, a film, a product
• A How-To guide or a How-NOT-To guide
• A short video, or audio clip
• An interview
• A rant or a rave
• A thoughtful response to somebody else‘s blog post

22. BLOGGING
ESSENTIALS:
• Creative, Keyword Rich Headlines
• 500 words or less
• Sub-headings – Break Up Text
• Photos
• http://search.creativecommons.org/
• http://www.flickr.com/
• http://commons.wikimedia.org/
• Calls to Actions
• Tags
• Search Box
• Checklist: http://www.slideshare.net/HubSpot/blog-checklist/download

23. PROMOTING
YOUR BLOG
• Subscription Options: • Publish on Blog
Email (www.feedburner.com), Directories:
RSS, Twitter, Facebook
• Blogarama
• Social Media Sharing: Twitter, • Globe of Blogs
Facebook, Digg, StumbleUpon, • Bloggapedia
Pinterest
• BlogFlux
• Include Your Blog in Traditional • SuperBlog Directory
Communications
• Bloggernity
• Write Guest Blog Posts • Blog Listing
• Get Active in Online Communities • Bloggio
• Mention Media and Influencers

24. BLOGGING RESOURCES
Tools for Finding Blogs Tools for Measuring Blogs
Google Blog Search Alexa
Technorati
Compete
Comscore
Tools for Reading Blogs Technorati
Bloglines Blog Grader
FeedDemon
Google Reader
NetNewsWire
Top Blogs About Blogging
Tools for Writing Blogs
Blogtrepreneur
Copyblogger
Blogger Daily Blog Tips
HubSpot
Movable Type Lorelle on Wordpress
TypePad Problogger
WordPress

25. TWITTER
THE FASTEST GROWING SOCIAL MEDIA PLATFORM

26. HOW TO USE
TWITTER
• Create a profile: Include photo, logo or illustration; bio; and link
• Listen for awhile, learn the lingo
• Follow people in your industry; customers; prospects; media outlets
• Sign up for Twilerts - use keywords & company name
• Tweet 140-character mini-blogs
• Include Web links, Twitpics, #hashtags in tweets
• Tweet helpful information:
• Specials/deals
• Industry information
• Company updates, events
• Personal anecdotes, experiences
• Links to resources
• Current events
• Opinions of articles/blogs

27. TWEETING
STYLES
• Be yourself
• Be your company brand
• Follow interesting people
• You don‘t have to follow everyone who follows you
• Block inappropriate followers
• Re-tweet often, but tweet more frequently
• DM if tweet is TMI or irrelevant for masses
• Be social; participate in conversations & use # tags
• Reply to Tweets
• It‘s not all business
• Use tools to help! TweetDeck, CoTweet, HootSuite

28. FACEBOOK
500 MILLION+ ACTIVE USERS

29. FACEBOOK
PROFILES & PAGES
• People have Profiles
• Brands/Businesses have Pages
• Use your personal profile to create and Admin a Page
• www.facebook.com/pages/create.php
• Choose a Category (cannot be changed)
• Complete Basic Information
• Start Posting Status Updates
• Add Other Administrators
• Invite Friends, Colleagues, Clients to Fan

30. MANAGING
FACEBOOK PAGES
• To access your page easily, go to the top right corner and
select ‗Use Facebook as Page‘
• You can edit settings by clicking ‗Edit Page‘ near top right

31. MANAGING
FACEBOOK PAGES
• Work your way through the menu on the right side, including
setting up your page URL
• You need 25 fans to claim your Vanity URL
• You can‘t change it – so get it right the first time!

32. MANAGING
FACEBOOK PAGES “ON THE GO”
• Go to ‗Mobile‘ and save your Mobile Email address to your phone…
• With the iPhone / Facebook application
• Click + sign on the top left corner and then Click "Pages" on bottom right.
• Select your page — it is now a favorite on your home dock.
• Now click your page's icon.
• To post a photo, click the "camera" icon.
• To post a status update, tap the "What's on your mind?" field.

33. FACEBOOK EDGE RANK
• Affinity – How often you interact with others (be it visiting a
friend‘s profile or commenting on a page‘s picture).
• Edge Weight – The type of content it is. A few types are:
Photos, Videos, Status, Place Checkins, becoming friends with
someone, liking a page, changing your profile picture, etc.
Keep in mind, there are general rules, but everyone‘s Edge
Weight is different and Facebook has carte blanche to tweak
things at will.
• Recency – The older something is, the less likely you are to
see it.

34. MANAGING
FACEBOOK PAGES

35. FACEBOOK
POSTING STRATEGY
• Timing – Varies per industry! Posts made between
8 PM and 7 AM receive 20% more user engagement.
• On Wednesdays, fan engagement is 8% above average.
• Posting 1-2 times per day produces 40% higher user
engagement.**
• Posting 1-4 times per week produces 71% higher user
engagement.
• Keep it Short & Sweet: Posts with 80 characters or less receive
66% higher engagement. Very concise posts – those between one
and 40 characters – generate highest engagement.
• And while the content should be short, the URL probably shouldn‘t
be — posts with a full-length URL had three times the
engagement of their shortened bit.ly, ow.ly and tinyurl
counterparts.
Link to the Study by Buddy Media.

36. FACEBOOK
POSTING STRATEGY
• Ask questions to spark dialogue – ―question‖ Posts generate
Comment rates double that of ―non-question‖ Posts.
• Outright saying ―post,‖ ―comment‖ or ―tell us‖ motivates fans to
engage. If you‘re seeking answers, put a simple ―where‖ or
―when‖ or ―would‖ question at the end of the post — you‘ll get
15% more engagement than if the question is buried in the
middle. Shy away from ―why‖ questions, as they seem invasive
and ask much more of a user than a ―what‖ question,
• Fill in the blank Posts receive 9 times more Comments than
other Posts.
Link to the Study by Buddy Media.

37. FACEBOOK
POSTING STRATEGY
• Offer fans ―$ off‖ and coupons. Posts containing these offer-
related keywords receive the highest engagement.
• ―$ Off‖ offers receive twice the engagement of ―% Off‖ offers.
• Fan other business pages that complement your business and
@ mention them in your posts so that you show up on their
wall.
• Photos receive the most Likes on Facebook. Photos get
50% more impressions than any other post type.
• Links are 87% more likely to be shared than any other post
type on Facebook.
Link to the Study by Buddy Media.

38. FACEBOOK
RESOURCES
• The Official Facebook Blog
• All Facebook: The Unofficial Facebook Resource
• Facebook Social Plugins
• Networked Blogs
• Liveworld's Facebook Forum 2.0
• Wildfire Application (for Facebook contests/promotions)
• Mashable

39. LINKEDIN
GETTING DOWN TO BUSINESS

40. OPTIMIZE
YOUR LINKEDIN PROFILE
The Obvious Steps:
1. Upload a photo!
2. Complete Your Profile!
3. Showcase Projects &
Successes in Work History
& Summary Sections
4. Find meaningful contacts
5. Ask for Recommendations
(and Recommend others)
@seolsearchkaty

41. OPTIMIZE
YOUR LINKEDIN PROFILE
The Not-So-Obvious Steps:
1. Update your personal URL
• eg. LinkedIn.com/in/katymartin
2. When adding websites, choose ‘Other’ and use this
area to spell out your current company with a few key –
searchable – words.
• Eg. Colomark Media Web & Social Media Marketing
3. Update your settings to show all your information
4. Update Your Status Often
5. Start asking and answering questions
on LinkedIn Answers
@seolsearchkaty

42. SOCIAL
MEDIA R.O.I
HOW YOU KNOW IT’S WORKING

43. HOW DO YOU KNOW
IT’S WORKING?
1. Search engine ranking
2. Social bookmarking activity
3. Social networking connections
4. Video/podcast views/listens
5. Inbound links to your website/blog
6. RSS subscriptions
7. Comments on your blog
8. Mentions of your brand
9. Number of times people search for your brand
10. Visitors (first-time and repeat)
& Leads & Customers!
Or Job Offers, Promotions & a Raise!
@seolsearchkaty

44. LEARN MORE…
• www.Mashable.com
• http://www.hubspot.com/marketing-hubs/
• http://www.hubspot.com/blog
• http://www.seomoz.org/blog
• http://newsletter.blizzardinternet.com
• https://blog.facebook.com
• http://www.google.com/intl/en/press/blog-directory.html
• http://www.linkedin.com/answers
• https://www.facebook.com/questions/
• www.Delicious.com/seolSearchMarketing
@seolsearchkaty

45. LEARN MORE:
GOOGLE.COM/READER

46. LEARN MORE:
GOOGLE RSS READER
Learn more: YouTube: RSS in Plain English

47. GET
CREATIVE
SOCIAL MEDIA FOR PERSONAL BRANDING

48. THIS IS YOUR
NEW BUSINESS CARD

49. GET CREATIVE

50. GET CREATIVE

51. GET CREATIVE

52. GET CREATIVE

53. GET CREATIVE
http://flavors.me/

54. GET CREATIVE

55. GET CREATIVE
Prepare to feel really inadequate about your chosen resume font.

56. GET CREATIVE
Check-out http://www.daqri.com/ to build your own
Augmented Reality business card

57. Q&A
KATY@COLOMARK.COM / @SEOLSEARCHKATY