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Mobile Marketing
Why it’s Good for Business
Mobile Marketing

• People are spending more time on their mobile
phones than ever before.

• As marketers we have to understand these new
types of consumers and how best to reach them.

• Technologies like geolocation and mobile tagging
can help us better understand the mobile consumer
and deliver more relevant massages.
Mobile is Important
• 58% of all US consumers already own a
smartphone. Source: comScore

• Over 1.2 billion people access the web from their
mobile devices. Source: Trinity Digital Marketing

• Global mobile traffic now accounts for 15% of all
Internet traffic. Source: Internet Trends 2013
Mobile is Important

• No one screen size has more than 20% of the
market share. Source: 
Mobify Research & Development

• Almost half a billion tablets will ship in 2013 and
2014 alone. Source: Gartner

• Tablet users spend 50% more than PC users.
Source: Adobe
Mobilepeople have a better opinion of brands
is Important
61% of
•

when they offer a good mobile experience. Source: 
Latitude

• 60% of mobile shoppers use their smartphones
while in a store, and another 50% while on their
way to a store. Source: Deloitte Digital

• 90% of people move between devices to
accomplish a goal, whether that’s on smartphones,
PCs, tablets or TV. Source: Google
Mobile is Important

• Mobile-based searches make up one quarter of all
searches. Source: The Search Agency

• 95% of smartphone users have searched for local
info. Source: Google

• Every 100ms increase in load time decreases sales
by 1%. Source: Amazon
What is the Size of the
Mobile Market?
Mobile Advertising
Mobile Advertising by Region,
Worldwide (Millions of Dollars)
Mobile Business, E-Commerce &
Payments
Top Commercial Venues Where
People Use Their Mobile Device
Mobile Preferences
Holiday Shopping Potential
• Almost ¼ of all online shopping on Black Friday in
2012 was done on mobile and tablet devices.

• Source: Internet Trends 2013
Mobile users Will do anything and
everything desktop users will do,
provided it’s presented in a usable
way.

- Brad Frost

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Mobile Marketing Stats

  • 1. Mobile Marketing Why it’s Good for Business
  • 2. Mobile Marketing • People are spending more time on their mobile phones than ever before. • As marketers we have to understand these new types of consumers and how best to reach them. • Technologies like geolocation and mobile tagging can help us better understand the mobile consumer and deliver more relevant massages.
  • 3. Mobile is Important • 58% of all US consumers already own a smartphone. Source: comScore • Over 1.2 billion people access the web from their mobile devices. Source: Trinity Digital Marketing • Global mobile traffic now accounts for 15% of all Internet traffic. Source: Internet Trends 2013
  • 4. Mobile is Important • No one screen size has more than 20% of the market share. Source:  Mobify Research & Development • Almost half a billion tablets will ship in 2013 and 2014 alone. Source: Gartner • Tablet users spend 50% more than PC users. Source: Adobe
  • 5. Mobilepeople have a better opinion of brands is Important 61% of • when they offer a good mobile experience. Source:  Latitude • 60% of mobile shoppers use their smartphones while in a store, and another 50% while on their way to a store. Source: Deloitte Digital • 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Source: Google
  • 6. Mobile is Important • Mobile-based searches make up one quarter of all searches. Source: The Search Agency • 95% of smartphone users have searched for local info. Source: Google • Every 100ms increase in load time decreases sales by 1%. Source: Amazon
  • 7. What is the Size of the Mobile Market?
  • 8.
  • 10. Mobile Advertising by Region, Worldwide (Millions of Dollars)
  • 12. Top Commercial Venues Where People Use Their Mobile Device
  • 14. Holiday Shopping Potential • Almost ¼ of all online shopping on Black Friday in 2012 was done on mobile and tablet devices. • Source: Internet Trends 2013
  • 15. Mobile users Will do anything and everything desktop users will do, provided it’s presented in a usable way. - Brad Frost