A few stats on mobile marketing that clearly show the huge growth of smartphones, tablets and mobile web consumption by consumers and customers worldwide

1. Mobile
Marketing
Why It’s Good for Business

2. Mobile Marketing
• People are spending more time on their
mobile phones than ever before.
• As marketers we have to understand
these new types of consumers and how
best to reach them.
• Technologies like geolocation and mobile
tagging can help us better understand the
mobile consumer and deliver more
relevant massages.

3. Mobile is Important
• 58% of all US consumers already own a
smartphone. Source: comScore
• Over 1.2 billion people access the web
from their mobile devices. Source: Trinity Digital
Marketing
• Global mobile traffic now accounts for 15%
of all Internet traffic. Source: Internet Trends 2013

4. Mobile is Important
• No one screen size has more than 20% of
the market share. Source: Mobify Research &
Development
• Almost half a billion tablets will ship in 2013
and 2014 alone. Source: Gartner
• Tablet users spend 50% more than PC
users. Source: Adobe

5. Mobile is Important
• 61% of people have a better opinion of brands
when they offer a good mobile experience.
Source: Latitude
• 60% of mobile shoppers use their
smartphones while in a store, and another
50% while on their way to a store. Source:
Deloitte Digital
• 90% of people move between devices to
accomplish a goal, whether that’s on
smartphones, PCs, tablets or TV. Source: Google

6. Mobile is Important
• Mobile-based searches make up one
quarter of all searches. Source:
The Search Agency
• 95% of smartphone users have searched
for local info. Source: Google
• Every 100ms increase in load time
decreases sales by 1%. Source: Amazon

7. What is the Size of the
Mobile Market?

9. Mobile Advertising

10. Mobile Advertising by Region,
Worldwide (Millions of Dollars)

11. Mobile Business, E-Commerce
& Payments

12. Top Commercial Venues Where
People Use Their Mobile Device

13. Mobile Preferences

14. Holiday Shopping Potential
Almost ¼ of all online shopping on Black
Friday in 2012 was done on mobile and
tablet devices.
Source: Internet Trends 2013

15. MOBILE USERS WILL DO
ANYTHING AND EVERYTHING
DESKTOP USERS WILL DO,
PROVIDED IT’S PRESENTED
IN A USABLE WAY.
- Brad Frost