This document contains a collection of tweets from various conferences and events discussing digital marketing statistics. The tweets cover a wide range of topics but commonly cite stats related to search engine optimization, social media, mobile usage, and local search. Key stats mentioned include that 75% of companies lack a clear mobile strategy, 52% of consumers are disappointed by mobile sites not optimized for mobile, and mobile search now accounts for 50% of all searches.
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
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2013 Conference Tweets on Stats from SEOinhouse.com
1. Industry Chatter
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2. Industry Chatter
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@jcolman
â75% of companies have no clear
mobile strategy. Your goal: be in the
other 25%! #smx â
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@jcolman
â81% of shoppers begin researching
products on one device and
actually finish their purchase on
another. #smx â
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@ricdragon
â500 algorithmic changes per year -
can anyone say "SEO Job Security?"
Who said SEO is dead? #SMX
@mattcuttsâ
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@thos003
âMobile search is now at 50% of
search. @covario #smxâ
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@blizzle
â"52% of consumers are
disappointed when companies do
not have specialized mobile
experience/site" via Yahoo guy #smx
#11Câ
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@ruthburr
â.@jennyhalasz was able to raise a
client's revenue by 800% in 3 months
just with back-end technical
improvements #SMXâ
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@ruthburr
âThe median web page contains
8.22% more resource requests than it
did in 2011. @jennyhalasz #SMXâ
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@ruthburr
âGoogle has 30 trillion docs in the
index, up from 5 trillion in 2010. In
2014 and later it will be 100s of
trillions @linkvendor #SMXâ
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@robert_brady
â27% change in CTR leads to 20%
change in QS. #smxâ
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@AmyVernon
âMicrosoft 95% of traffic still comes
from organic search @kristy #smx
#13xâ
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@saralingafelter
â54% of visits come from FB; but 82%
of leads are coming from Twitter.
"Twitter is damn hot" for @optify &
B2B. @JeffreyAJewett #smx #13bâ
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@klei_ber
â.27% of all urls in the US use http://
Schema.org integrations #smx
@searchmetricsâ
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@ricdragon
âif growth rate remains same,
Google+ will overtake FB in 2016
#SMXâ
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@gsterling
âYahoo: local ad extensions result in
30-35% CTR on mobile search ads
#SMX#11Câ
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@ruthburr
âDoes author snippet increase
traffic? @seoClarity got 2x traffic on
same kw/position combo w/author
snippet #smxâ
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@GregGifford
âObama Campaign's TV ads were
watched more on YouTube than
they were on television - @slaby
#pubconâ
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@LashannaMartin
âMore than 90% of Facebook fans
view content through the Newsfeed
alone @alison #pubconâ
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@lisabuyer
âFacebook recommends posting at
least 4-9 x a week - @alison says
brands should post 1 x a day
#pubcon #Social #PRâ
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@VirtualMarketer
âBe consistent with #brand
messaging across #socialmedia
platforms (Google will get the signal)
@AndyBeal #pubcon #seoâ
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@jloomstein
âPositive posts get 30% more shares.
Don't be a negative nancy.
#Pubconâ
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@ruthburr
âIf you visit 19 websites, Google is
80% accurate predicting your age,
gender, marital status & other
demographic info @bgtheory
#pubconâ
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@bentfitz
â.@dennisyu speaks at @pubcon: a
@facbook share is 13x more
valuable than a "like". Check-ins
even more valuable #pubcon
#PubconNOLAâ
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@searchinfluence
â70% of consumers trust unknown
users' online reviews as much as
personal recommendations
#pubcon #reputationmanagement
â
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@matt_siltala
âDoes this surprise anyone? Only 1/2
of the (Internet Marketing mind you)
crowd has a LinkedIn Profile page
set up. #Pubcon â
26. Industry Chatter
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@ruthburr
âPosts with images get 37% more
engagement on social media than
text - even more than posts with
video @iamJeffCohen #pubcon â
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@rickgalan
â86% of people that have searched
and found a negative review, have
changed their purchase decision
because of it @MelyssaTweeting
#pubconâ
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@aknecht
âReader are 4X more likely to
engage or comment on a blog post
with a good image @lisabuyer
#Pubcon Make that image pinable
â
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@ruthburr
âFollow an 80/20 rule for social. 80%
should be delightful content, max
20% sales/promotions @GregGifford
#pubconâ
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@ruthburr
âA press release using images &
video can get 10x the views of one
without, because it's more engaging
and shareable @MelCarson
#pubcon â
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@trabit
âShowing up with your profile pic on
twitter for a trending hashtag brings
you 5 new followers per hour
#pubcon â
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@ruthburr
âarticles with good images get 94%
more views than articles that don't.
@iamJeffCohen #pubcon â
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@ruthburr
â88% of biz are using social. Take the
extra time to think about how to
make your content a little better.
@KristaNeher #pubcon â
34. Industry Chatter
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@aknecht
âUse your stats to know where to
spend your time. What's relevant to
your brand isn't what's relevant to
others @VirtualMarketer #PubCon â
35. Industry Chatter
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@w00t
âA negative review amongst a
batch of positive reviews INCREASES
the power of those positive reviews
@BrianPCombs #PubConâ
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@aknecht
â60% of consumers are more liekly to
consider or contact business who's
images appear in local search
@lisabuyer #Pubconâ
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@webmoxy
âSocial media automation tools
@pubcon with Justin Sanger said
72% of business on twitter r seeking
customer leadsâ
38. Industry Chatter
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@ruthburr
â67% say quality of product image is
important when selecting and
purchasing that product
@iamJeffCohen #pubconâ
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@tastyplacement
âPrediction: by 2015, mobile queries
will exceed desktop queries
#pubconâ
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@sidewing
âMobile ads comprised 9% of ALL
online Ad spending in 2012. And it's
growing like MAD. @dhcolwell
#pubconâ
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@sidewing
âYou want about 70% brand phrases
and 30% KW phrases in IBL text.
@standingdog #pubcon #penguinâ
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@searchinfluence
âEstimated that there will be 760
million tablets worldwide by 2016
#pubconâ
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@sidewing
âOptimal title tag length? 65-70 is
FALSE! You can get up to 110.
Google doesn't measure by
characters it's pixel width. 512px
#pubconâ
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@kkofnola
â4 of 10 consumers use local search
once a day. 1 in 3 Google searches
are local. #pubconâ
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@searchinfluence
âThe bar for good content is getting
higher-- 88% of business are now
using social media #pubcon â
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@kristaneher
âA press release with video
generated 55% more views and 36%
more link clicks #PR #Pubcon via
@GregJarboeâ
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@nawlready
âFor every $92 spent acquiring
customers, only $1 is spent
converting them. #SFIMA #Pubconâ
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@ChadOfAllMedia
âSocial annotations result in 5 to 10
percent higher CTR #Pubcon
#SFIMAâ
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@MLicudine
âTuned in to @mattcraine for some
ORM insights. Conversion rates 105%
higher for those who read positive
ratings or reviews. #sfima #pubconâ
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@MLicudine
â34% have turned to the web to air
their feelings about a company; 26%
have expressed dissatisfaction.
#sfimaâ
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@HalyardConsult
âhttp://Angieslist.com has 40 Million
paid members - #thingsididnotknow
#sfimaâ
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@nawlready
âArticles with images get 94% more
views than those without. via
@MDGadvertising - http://ow.ly/
l05ZG #SFIMA #Pubconâ
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@nawlready
âInbound marketing costs 62% less
per lead than outbound marketing -
http://ow.ly/l06q3 #SFIMA
#Pubconâ
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@nawlready
â66% are not sure which brand they
want when they start researching
#sfima #Pubconâ
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@jakebohall
â@melaniemitchell 1 in 4 conversions
on a brand term start as a category
term #sfima #pubconâ
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@jakebohall
â@melaniemitchell 16% of the
queries Google sees each day are
brand new (never been searched)
#sfima #pubconâ
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@MLicudine
â44% of consumers who use social
on purchase path also use search.
Optimizing individual assets no
longer scalable. #sfimaâ
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@nawlready
âIn just over 2 years, infographic
search volumes increased over 800%
via @neomammalian - http://ow.ly/
l06aY #SFIMA #Pubconâ
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@sherm29
â#Google image search drops 80%
since redesign! Huge impact!
#SFIMA #Pubcon #Summit!â
60. Industry Chatter
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@sherm29
â68% of mobile minutes are used at
HOME! #SFIMA #Summit #pubconâ
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@nawlready
âThe amount of money spent on
company blogs and social media
has doubled in the last year. via
@pamdyer #SFIMA #Pubconâ
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@nawlready
âOnly 77% of marketers who test are
testing their headlines. via
@MarketingSherpaâ - http://ow.ly/
l06Br #SFIMA #Pubconâ
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@nawlready
â57.4% of B2B businesses say SEO has
the biggest impact on lead gen
goals. via @MDGadvertising http://
ow.ly/l06lH #SFIMA #Pubconâ
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@nawlready
âUS Search Industry Expected to
Exceed 26.8 Billion in 2013 via
@SEMPO http://ow.ly/l070c #SFIMA
#Pubconâ