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SEO  is an   effective way, how to get targeted customers to your website Radek Karban  &  Michael Muselík How to get to the top? Use SEO!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About SEO, what is that, history
Source:  www.marimex.cz About SEO, what is that, history
Source:  www.marimex.cz About SEO, what is that, history
Source:  www.darky-jsou-zazitky.cz About SEO, what is that, history
Source:  www.darky-jsou-zazitky.cz About SEO, what is that, history
[object Object],[object Object],[object Object],[object Object],About SEO, what is that, history
[object Object],[object Object],[object Object],How Search Engines works
How Search Engines works
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Search Engines works
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Search Engines works
[object Object],[object Object],[object Object],[object Object],Why you need to be on the first positions in organic search
Why you need to be on the first positions in organic search
Why you need to be on the first positions in organic search
Why you need to be on the first positions in organic search
[object Object],[object Object],[object Object],Why you need to be on the first positions in organic search
[object Object],[object Object],[object Object],Why you need to be on the first positions in organic search
[object Object],[object Object],[object Object],[object Object],Why you need to be on the first positions in organic search
[object Object],[object Object],[object Object],[object Object],Why you need to be on the first positions in organic search
[object Object],[object Object],[object Object],Why you need to be on the first positions in organic search
Source: ComScore – August 2008 Proportion of the Search engines
Source: Navrcholu.cz – June 2008 Proportion of the Search engines
Why you need to be on the first positions in organic search
Why you need to be on the first positions in organic search
iProspect Search Engine User Attitudes (April-May 2004) Why you need to be on the first positions in organic search
Why you need to be on the first positions in organic search
Why you need to be on the first positions in organic search
Why you need to be on the first positions in organic search
MONTH OVERVIEW :  October 24 th   2008 - November 2008 23 rd Why you need to be on the first positions in organic search Source Visitors Sales Cost Cost Per Sale PPC 6531 20 73 449 CZK 3   67 3 CZK SEO 10736 71 50 000 CZK 710 CZK
6 MONTH OVERVIEW :  November 2006 - April 2007 http://www.darrenatkinson.co.uk/articles/cost-effective-seo/ Why you need to be on the first positions in organic search Source Visitors Sales Cost Cost Per Sale AdWords 43703 201 £9,991.45 £49.71 SEO 41057 209 £900.00 £4.31
[object Object],Why you need to be on the first positions in organic search
[object Object],Why you need to be on the first positions in organic search
Why you need to be on the first positions in organic search
Why you need to be on the first positions in organic search
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case stud y  –  www.csfd.cz
All Traffic Sources Search Engines Data from Google Analytics – 18th June 2007 to 23rd November 2008 Case stud y  –  www.csfd.cz
Total Conversions Data from Google Analytics – 18th June 2007 to 23rd November 2008 Case stud y  –  www.csfd.cz
SEO process
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Case stud y  –  www.airstop.cz
All Traffic Sources Search Engines Data from Google Analytics –  1st October  200 7  to 1 st October  2008 Case stud y  –  www.airstop.cz
Goal Conversion Rate Data from Google Analytics –  1st October  200 7  to 1 st October  2008 Case stud y  –  www.airstop.cz
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Review in points
SEO Expert, s.r.o.

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How to get to the TOP? Use SEO!

  • 1. SEO is an effective way, how to get targeted customers to your website Radek Karban & Michael Muselík How to get to the top? Use SEO!
  • 2.
  • 3.
  • 4. Source: www.marimex.cz About SEO, what is that, history
  • 5. Source: www.marimex.cz About SEO, what is that, history
  • 6. Source: www.darky-jsou-zazitky.cz About SEO, what is that, history
  • 7. Source: www.darky-jsou-zazitky.cz About SEO, what is that, history
  • 8.
  • 9.
  • 11.
  • 12.
  • 13.
  • 14. Why you need to be on the first positions in organic search
  • 15. Why you need to be on the first positions in organic search
  • 16. Why you need to be on the first positions in organic search
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Source: ComScore – August 2008 Proportion of the Search engines
  • 23. Source: Navrcholu.cz – June 2008 Proportion of the Search engines
  • 24. Why you need to be on the first positions in organic search
  • 25. Why you need to be on the first positions in organic search
  • 26. iProspect Search Engine User Attitudes (April-May 2004) Why you need to be on the first positions in organic search
  • 27. Why you need to be on the first positions in organic search
  • 28. Why you need to be on the first positions in organic search
  • 29. Why you need to be on the first positions in organic search
  • 30. MONTH OVERVIEW : October 24 th 2008 - November 2008 23 rd Why you need to be on the first positions in organic search Source Visitors Sales Cost Cost Per Sale PPC 6531 20 73 449 CZK 3 67 3 CZK SEO 10736 71 50 000 CZK 710 CZK
  • 31. 6 MONTH OVERVIEW : November 2006 - April 2007 http://www.darrenatkinson.co.uk/articles/cost-effective-seo/ Why you need to be on the first positions in organic search Source Visitors Sales Cost Cost Per Sale AdWords 43703 201 £9,991.45 £49.71 SEO 41057 209 £900.00 £4.31
  • 32.
  • 33.
  • 34. Why you need to be on the first positions in organic search
  • 35. Why you need to be on the first positions in organic search
  • 36.
  • 37.
  • 38. All Traffic Sources Search Engines Data from Google Analytics – 18th June 2007 to 23rd November 2008 Case stud y – www.csfd.cz
  • 39. Total Conversions Data from Google Analytics – 18th June 2007 to 23rd November 2008 Case stud y – www.csfd.cz
  • 41.
  • 42. All Traffic Sources Search Engines Data from Google Analytics – 1st October 200 7 to 1 st October 2008 Case stud y – www.airstop.cz
  • 43. Goal Conversion Rate Data from Google Analytics – 1st October 200 7 to 1 st October 2008 Case stud y – www.airstop.cz
  • 44.