Today’s Web-writing video addresses a fundamental copywriting step that a lot of people choose to blow off: researching the target audience you’re writing for before you start writing. Watch the video here: http://www.seocopywriting.com/content-marketing/do-you-know-who-youre-writing-for/

1. SEO Copywriting Tips
What to do before you start writing

2. Make your content stand out!
It’s one thing to “write a blog
post,” or “write a sales page.”
That’s OK...but...
...successful writing is highly
customized for your reader.

3. The secret?
- You need to ask a
lot of questions.
- This applies if you’re
working with a client,
writing in-house
marketing copy or
creating content for
your own business.

4. Common questions to ask are...
- Who visits the site?
- What types of content appeals to your target audience?
Text? Video?
- What do your readers want to know more about?
- What benefits are important to your readers?
- What objections do your readers have?
- What kind of “voice” appeals to your readers? Formal?
More casual? Are you sure?

5. Thank you! Want more SEO copywriting
goodness?
dailySEOCopy@aweber.com
SEOcopywriting.com

6. Questions? Here’s how to reach me
Heather Lloyd-Martin
CEO, SuccessWorks
SEOCopywriting.com
heather@seocopywriting.com
Twitter: @heatherlloyd