On March 21, 2013 SEO.com held a webinar talking about Google+: The Platform Built For Your Business. http://www.seo.com/webinars/google-plus-the-platform-built-for-your-business/ We discussed the Google+ Platform, Google's World Domination Strategy, Custom Eyes (customize), Secret Tools, Measuring and course corrections ans well as answered many questions. We provided access to a new Google+ eBook, as well as a case study from CrushIQ. You can watch the replay and gain access to all the downloads here: http://www.seo.com/webinars/google-plus-the-platform-built-for-your-business/

1. WEBINAR BEGINS 1PM EST / 11AM MST

2. DARIN “DOC”
BERNTSON
SENIOR COMMUNITY MANAGER

3. WE’RE RECORDING
TODAY’S PRESENTATION
SO SIT BACK AND ENJOY THE WEBINAR

4. STAY
TUNED
eBook + Case Study

5. JOIN THE CONVERSATION
• Tweet Questions to @SEOCOM
• Use #GPlusBiz Hashtag
• Or Use The Webinar Q&A
Best Questions / Comments May Earn You a
SEO.com Bag O’ Swag!
And…

6. NUMBER 99 CARL EDWARDS
AUTOGRAPHED SUBWAY HAT

7. NUMBER 99 CARL EDWARDS
UPS HAT (not autographed)

8. NUMBER 17 MATT KENSETH
AUTOGRAPHED BEST BUY HAT
WINNER OF DAYTONA 500 2012

9. LET’S GET STARTED…

10. SPECIAL GUEST PRESENTER
TIM MOORE
CEO, CrushIQ
+Tim Moore

11. Google+ for Business
What Every Marketer Needs to Must Know!

13. Platform
+You / Your Business
Google+ Pages for
Brands / Businesses

14. GET NOTHING ELSE BUT THIS!

15. Main Points 1. The G+ Platform
2. Google’s World Domination Strategy
3. Custom Eyes
4. Secret Tools – shhhh!
5. Measuring and Course Corrections
6. So What?

16. Platform
Built for Business
• Start real conversations
• Inspire your customers to
recommend new ones
• Boost the performance of
your ads across the web

17. Strategy
Google’s
Reality

18. Strategy
+YOU
= Results • More Traffic: Personalized annotations to increase CTR.
• Better Traffic: Search traffic is better qualified because the site
has been recommended by a friend or contact

19. 1. If you have a website for your business, G+ integration.
On It!
Things you can
do now

20. 2. Create your Google+ profile & get familiar with the platform.
On It!
Things you can
do now

21. 3. Start generating and publishing interesting and
informative content pertaining to you / your business;
Don’t see ‘status updates’, view as media objects!
On It!
Things you can
do now

22. Custom Eyes
Segment Your Circles
by specific interest
or criteria
Repeat
Customers
New
Customers
CLEAR call to
action!

23. Create more personal relationships
via Live Hangout ‘House Calls’.

24. Direct Connect
Find Google+ pages using Google search
As you type, top verified pages will appear in suggest

25. Measuring
Ripples:
Interactive graph of
public shares on Google+

26. Measuring
Ripples:
Monitor and adapt

27. Measuring
Ripples:
Competitor analysis by URL

28. Case Study
Google+ vs. Facebook Engagement
http://bit.ly/gpluscasestudy

29. Case Study
Howe Clothing

30. Case Study

31. “So What… I Still Don’t Get It!”

32. How-To Video Tutorials
1. Set Up Your Profile 18. Mention someone in a post
2. Sharing 19. +1 across the web
3. There's more to explore 20. Visibility of content
4 About Circles 21. Sharebox and Notifications
5. Reading and Responding 22. Start a Hangout
6. Broadcast Your Hangout To The World 23. Find People You Know
7. Getting Started With Hangouts On Air 24. Customize Your Settings
8. Events: Introducing a new way to get together 25. Events: Share event photos instantly with Party Mode
9. Introducing Google+ Events 26. Events: Make your invitations stand out
10. Organize your photos 27. Events: See everyone's event photos in one place
12. See who a post is shared with 28. Events: Creating an event with Google+
13. Edit your Photos 29. Share Photo Albums
14. Manage the content in your stream 30. Hashtag Auto-Complete
15. Switching between your profile and page 31. Using Photo Lightbox
16. Search and trending topics
17. Photo tagging
These links will be clickable on Slideshare

34. Bottom Line
Google+ Is Not Optional For Business
We’ve Only Just Scraped The Surface

35. DOWNLOAD OUR
LATEST EBOOK
FOR FREE!
http://bit.ly/GPlusBiz
Learn how to create and
optimize a Google+ Page
for your business!

36. DOWNLOAD THE
CRUSHIQ G+
CASE STUDY
FOR FREE!
http://bit.ly/CrushIQcs

37. TIM MOORE
CEO. CrushIQ
Intelligence for Digital Business
+Tim Moore

38. QUESTIONS?

41. FREE fully functional 7-day trial!
http://bit.ly/TriggerTrial

42. OUR NEXT
WEBINAR
April 2013
Date TBD
Registration Details
Coming Soon

43. IN THE MEANTIME
DIGITAL SHERPA WEBINAR
Building a Solid
Local SEO Foundation
w/ Tyson Hymas Director of SEO. SEO.com
March 27th, 2013
1PM EST
Register: http://bit.ly/SherpaSEO

44. GET YOUR FREE INSTANT
WEBSITE REPORT
AT SEO.COM

45. THANK YOU
FOR ATTENDING
Any questions or comments
please connect:
doc@seo.com
@iGoByDoc
http://www.linkedin.com/in/igobydoc/
@SEOcom