Implement These 10 SEO Tips, You Must Part 1 | SEO.com Webinar
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Here is the slide deck from part 1 of the "Implement These 10 SEO Tips, You Must" webinar series. SEO.com is celebrating Talk Like Yoda day with this series. Part 1 covers 5 Content Strategy Fundamentals You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
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Implement These 10 SEO Tips, You Must Part 1 | SEO.com Webinar
- 1. Implement These 10 SEO Tips, You Must Part 1 5 Content Strategy Fundamentals
- 2. Comments & Questions During Webinar • GoToWebinar Chat Room • Twitter – Tweet @SEOcom • Use #SEOwebinar hashtag Tweet @SEOcom questions – Hashtag #SEOwebinar
- 3. About SEO.com Tweet @SEOcom questions – Hashtag #SEOwebinar
- 4. Preston Van Dyke SEO Manager twitter.com/prestonvandyke facebook.com/prestonvandyke
- 5. On-Site Strategy 5 Fundamentals Tweet @SEOcom questions – Hashtag #SEOwebinar
- 6. 5 Fundamentals 1. Have a Plan You Must 2. Put People First You Should 3. Nitty Gritty SEO… Yes 4. Stay Active You Must 5. Overdo It You Must Not Tweet @SEOcom questions – Hashtag #SEOwebinar
- 7. Content Marketing • Personality Ethic: – Quick approach – Superficial – Instant gratification • Character Ethic: – Principle-based solutions – Inside out approach – Lasting impact Tweet @SEOcom questions – Hashtag #SEOwebinar
- 8. Content Marketing 2 Segments External Internal (Personality Ethic) (Character Ethic) • Inbound Links • Findable – Anchor Text • Usable – Domain/IP Diversity • Valuable – Quality • Shareable – Quantity • Branded Tweet @SEOcom questions – Hashtag #SEOwebinar
- 9. 1. Have a Plan You Must
- 10. 1. Have a Plan Tweet @SEOcom questions – Hashtag #SEOwebinar
- 11. 1. Have a Plan Valuable Usable Branded Findable Shareable Tweet @SEOcom questions – Hashtag #SEOwebinar
- 12. 1. Have a Plan 3 Specifics: • Measurable Goals • Target Audience • Target Keywords Tweet @SEOcom questions – Hashtag #SEOwebinar
- 13. 1. Have a Plan Measurable Goals • Ask questions like: – How can I be sure my content is valuable? – What KPIs indicate good usability? – How will I know people are finding my content? – What measurement best shows how my content is being shared? Tweet @SEOcom questions – Hashtag #SEOwebinar
- 14. 1. Have a Plan Target Audience • Ask questions like: – Does our branding/voice speak to the end user? – What is the end user’s goal? (usability) – Are the social networks our audience uses integrated into the website? (shareability) Tweet @SEOcom questions – Hashtag #SEOwebinar
- 15. 1. Have a Plan Target Keywords • Ask questions like: – What phrases are our demographic most likely to search? (findability) – Does my use of these keywords on the page make sense? (valuable) – Are the ideal words used in my taxonomy? (usability/findability) Tweet @SEOcom questions – Hashtag #SEOwebinar
- 16. 1. Have a Plan Tweet @SEOcom questions – Hashtag #SEOwebinar
- 17. 2. Put People First You Should
- 18. 2. Put People First People like EASY: Logical navigation Shareable Optimized content Tweet @SEOcom questions – Hashtag #SEOwebinar
- 19. 2. Put People First People like ENTERTAINMENT: • Remarkable graphics • Spectacular videos • Engaging content Tweet @SEOcom questions – Hashtag #SEOwebinar
- 20. 2. Put People First People like to LEARN: • Industry-leading information • Fresh content (blog) Tweet @SEOcom questions – Hashtag #SEOwebinar
- 21. 3. Nitty Gritty SEO… Yes
- 22. 3. Nitty Gritty SEO Titles: • Keyword Optimized • 65-70 Characters • Natural <title>Branding: Page Title With Keyword Here</title> • Informative<title>Keyword Here In Title With Branding Included in Middle</title • Branded <title>Page Title & Keyword Inclusion Here | Branding</title> Tweet @SEOcom questions – Hashtag #SEOwebinar
- 23. 3. Nitty Gritty SEO Headings: • Keyword by class • Keyword prominence • Don’t sacrifice true headings for keywords Tweet @SEOcom questions – Hashtag #SEOwebinar
- 24. 3. Nitty Gritty SEO Content Placement: • Above the fold • Not just words • Good design Tweet @SEOcom questions – Hashtag #SEOwebinar
- 25. 3. Nitty Gritty SEO Keyword Use: • Maintain a topic • Use keyword variants • Always double check Tweet @SEOcom questions – Hashtag #SEOwebinar
- 26. 3. Nitty Gritty SEO Images: • Use alternate text • Use keyword rich file names <img src="keyword-rich-file-name.jpg" alt="Highly Descriptive Alternate Text With Keyword Included" /> Tweet @SEOcom questions – Hashtag #SEOwebinar
- 27. 3. Nitty Gritty SEO Navigation: • Keyword mapped URLs • Optimized/logical taxonomy • Must be crawlable Tweet @SEOcom questions – Hashtag #SEOwebinar
- 28. 4. Stay Active You Must
- 29. 4. Stay Active Editorial Calendar: • Stay relevant to national calendar • Current industry events • Business news • Instructions Tweet @SEOcom questions – Hashtag #SEOwebinar
- 30. 4. Stay Active Link Attractive Content: • Infographics • Instructographics • Guides • Top Lists • Videos Tweet @SEOcom questions – Hashtag #SEOwebinar
- 31. 4. Stay Active Partner/Contributor Content: • Encourage partner companies to submit content • Allow contributor content Tweet @SEOcom questions – Hashtag #SEOwebinar
- 32. 4. Stay Active Client Spurred Content: • Testimonials • Case Studies Tweet @SEOcom questions – Hashtag #SEOwebinar
- 33. 4. Stay Active User Generated Content (UGC): • Reviews • Forum • Blog Comments Tweet @SEOcom questions – Hashtag #SEOwebinar
- 34. 5. Overdo It You Must Not
- 35. 5. Don’t Overdo It Tweet @SEOcom questions – Hashtag #SEOwebinar
- 36. 5. Don’t Overdo It Content above the fold: Tweet @SEOcom questions – Hashtag #SEOwebinar
- 37. 5. Don’t Overdo It Limit internal linking within content: • Limit exact match • Limit volume Tweet @SEOcom questions – Hashtag #SEOwebinar
- 38. 5. Don’t Overdo It Natural Titles: • Don’t overuse keywords • For the searcher as well as the search engine • Branded SEO.com | Affordable SEO Services For Small & Local Businesses Tweet @SEOcom questions – Hashtag #SEOwebinar
- 39. A great content strategy consists of… Measureable goals Target audience Keyword optimization Editorial calendar Infographics Videos Images/graphics Niche guides Lists Logical navigation Crawlable website Branding Social network integration Up-to-date content (a blog) Beautiful design Content above the fold Natural, keyword optimized titles Unique content Unique approach Consistency in voice Latest coding standards Tweet @SEOcom questions – Hashtag #SEOwebinar
- 40. Questions?
- 41. Thank You Preston Van Dyke SEO Manager twitter.com/prestonvandyke facebook.com/prestonvandyke Connect with SEO.com http://twitter.com/seocom http://www.facebook.com/seocom http://www.linkedin.com/company/seo.com
Hinweis der Redaktion
- Once content is quality with user in mind then look at SEO and make sure the nitty gritty is in order
- Once content is quality with user in mind then look at SEO and make sure the nitty gritty is in order
- Once content is quality with user in mind then look at SEO and make sure the nitty gritty is in order
- Once content is quality with user in mind then look at SEO and make sure the nitty gritty is in order
- Once content is quality with user in mind then look at SEO and make sure the nitty gritty is in order
- Once content is quality with user in mind then look at SEO and make sure the nitty gritty is in order
- Once content is quality with user in mind then look at SEO and make sure the nitty gritty is in order
- Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
- Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
- Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
- Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
- Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
- Encourage comments & integrate reviews everywhere.
- Beautiful static pages will become stagnant if you don't have active content pushing visitors there.
- Over optimization is an increasingly detrimental issue.