This is the latest SEO, social and PPC presentation I gave at MintTwist's October lunchtime learning session. Highlighting Google's new Hummingbird release, how important conversational search is becoming, the rise of Google+ and some cool things you should try out in AdWords.

1. 16TH OCTOBER 2013
SEO, SOCIAL AND PPC LUNCHTIME LEARNING

2. SEO SUMMARY
Hummingbird
Conversational search
Impact on SERPs

3. GOOGLE
HUMMINGBIRD
http://ibc.lynxeds.com/photo/copper-rumped-hummingbird-saucerottia-tobaci/he-feed-me-maraval

4. WHAT IS HUMMINGBIRD?
Google’s new, rewritten algorithm – it is not an update
Panda and Penguin are part of Hummingbird
90% of searches affected
Biggest change in 12 years

5. HOW DOES HUMMINGBIRD WORK?
Less focus on individual keywords – more focus on semantics
Search results based on whole search query
Response to the raise of conversational search

6. CONVERSATIONAL SEARCH
Hotels in London
http://www.google.co.uk/trends/

7. CONVERSATIONAL SEARCH
Where to stay in London
http://www.google.co.uk/trends/

8. CONVERSATIONAL SEARCH
What to see in London
http://www.google.co.uk/trends/

9. IS SEO DEAD?
http://www.moddb.com/groups/amc-the-walking-dead

10. NO!
http://economistjourneytolife.blogspot.co.uk/2013/01/day-180-word-capitalism-in-equal-money.html
http://mylifeinabundance.wordpress.com/2008/09/25/living-life-on-purpose/
http://www.clearlypositive.co.uk/living-life/
http://davidbattricksermons.wordpress.com/2011/02/13/a-sermon-on-living-life-to-the-full/

11. SEO IS NOT DEAD
Review focus on keyword (also (not provided))
Still create awesome content
Modern SEO is about users and conversions, not rankings

12. SEO FUNDAMENTALS
On page optimisation
Quality website
Quality content
https://support.google.com/webmasters/answer/34432?hl=en
“IN GENERAL, WEBMASTERS CAN IMPROVE
THE RANK OF THEIR SITES BY CREATING
HIGH-QUALITY SITES THAT USERS WILL
WANT TO USE AND SHARE.”

13. GOOGLE VOICE SEARCH
http://www.youtube.com/watch?v=n2ZUSPecPRk

14. THE EFFECT ON SERPS
http://www.youtube.com/watch?v=n2ZUSPecPRk

15. SOCIAL SUMMARY
Google+ meets YouTube
Google+ in ascendance
Hashtags in Google
Photo focus for embedded Tweets

16. GOOGLE+ YOUTUBE COMMENTS
http://youtube-global.blogspot.co.uk/2013/09/youtube-new-comments.html

17. GOOGLE+ IN ASCENDANCE
https://www.globalwebindex.net/Stream-Social-webinar

18. SEARCH WITH A HASHTAG
http://techcrunch.com/2013/09/25/google-starts-supporting-google-hashtags-in-search-queries/

19. EMBEDDED TWEETS MAKEOVER
http://www.thedrum.com/news/2013/09/27/twitter-puts-photos-front-and-centrerevamped-embedded-tweets

20. PPC SUMMARY
AdWords image extensions
AdWords Ready Creatives
AdWords cross-device conversions

21. ADWORDS IMAGE EXTENSIONS
http://adwords.blogspot.co.uk/2013/06/new-image-extensions-enable-you-to-show.html

22. ADWORDS READY CREATIVES
http://adwords.blogspot.co.uk/2013/09/create-beautiful-engaging-display-ads.html

23. CROSS-DEVICE CONVERSIONS
https://support.google.com/adwords/answer/3419678

24. THANKS FOR LISTENING 
@seocolin
www.minttwist.com