This document discusses link building and backlinks. It defines link building as acquiring hyperlinks from other websites to your own, and explains that backlinks help improve search engine rankings and traffic. It provides information on the quality, types, and methods of building links, including dofollow vs nofollow links, types of links to build, tasks for link building, and dos and don'ts for effective link building strategies.

1.  What Are The Back
Links
 What Is Link Building
 Quality Of Links
 Types Of Links
 How To Build Links
 Tasks
 Do's And Don'ts

2. Back links helps for better ranking on SERPs and for increasing traffic on a
website.

3. Link building is the
process of acquiring
hyperlinks from other
websites to your own. A
hyperlink is a way for
you to navigate between
pages. Search engines
will crawl the links
between the individual
pages on your website,
and they will crawl the
links between entire
websites.

4.  Relevancy (From a relevant
source)
 From a trusted source
 Sends Traffic
 Link In-content
 On a page with Page
Rank/DA/Alexa Rank
 Backlinks to Authority
Websites
 No to Reciprocal Links
 Number of Backlinks on the
page

5. NoFollow
Dofollow
 Nofollow :
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
 Dofollow :
<a href=”http://www.google.com/”>Google</a>

6.  Create Foundational Content
 Link Submissions
 Guest Post on Another Sites
 Publish Press Releases
 Review products, apps and services
 Research your competitors

7. •Optimize your anchor text
•High-quality content
•Be active
•One Way Links
•Article Marketing
•Putting your links on low-quality
and irrelevant sites
•Do not buy links. It never helps
•Don’t spam!
•Do not have duplicate content

8. Tasks
 Blog Posting
 PPT Submission
 Document Submission
 Classified Ads
 Business Listing
 Tired Linking
 Infographics Submission
 Product Submission
 Profile Links
 Video Submission
 Q&A Sites
 Forum Posting
 Press Release Submission
 Competitor Following
 Guest Posts