Connecting Real Life To Search Ranking Factors

CONNECTING REAL LIFE TO SEARCH
RANKING FACTORS
SENTHI L MURUGAPPAN | +91 99625 11010 | SENTHI L.MR@GMAI L.COM

According to Moz.com survey respondents, here is how Google's overall algorithm
breaks down:
Courtesy: http://moz.com/blog/ranking-factors-2013

According to Moz.com survey respondents:
1. Links are still believed to be the most important part of the algorithm (approximately
40%).
2. Keyword usage on the page is still fundamental, other than links.
3. SEOs do not think social factors are important in the 2013 algorithm (only 7%), in
contrast to the high correlations.
Looking into the future, SEOs see a shift away from traditional ranking factors (anchor
text, exact match domains, etc.) to deeper analysis of a site's perceived value to
users, authorship, structured data, and social signals:

More than 200 SIGNALS decides
the order of Search Engine Ranking
Position (SERP)
• Content
• Backlinks
• Authority
• Trust
• Reviews
• Social Signals
• Etc.
Courtesy: http://www.tagseoblog.com/google-search-ranking-factors-2012-infographic

HOW SEARCH RANKING IS
CONNECTING TO REAL LIFE
WHAT KIND OF INTELLIGENCES
DEPLOYED BY GOOGLE ALGORITHM

REAL LIFE VS. SEARCH RANKING FACTORS
Arjun blessed with a Baby Boy Arjun started with Website
- How many of us will know
Arjun is blessed with baby?
- If yes, do they know whether it
is girl or boy?
- How many of us will know Arjun
has started a new website?
- Do they know what kind of
info/stuff is there in his website?

Aishwarya Rai Bachchan Blessed
with a Baby Girl
Amazon.com launched their
Indian version website
- People are waiting to see their
favorite celebrities baby –
eagerly!!!
- Thousands of searches in
online
- Online shoppers are interested
to see their favorite / trusted
brand website launch
- Site gets thousands of visits
without optimization

What Arjun wants to follow that
search engines guidelines to rank
high?
How Amazon India website is
ranking so high?
- Popularity / Branding
- Visibility
- Authority
- Trust / Reviews
- Natural Links to the site
- Impress visitors with rich
information which makes them
proactively to share your
website with others
- Brand building
- Customer relation &
engagement
- Promotional Campaigns
- Meet / satisfy your customers
expectation and needs

 The website should be endorsed by the real
experts within the industry
 Website info / offers / services / products get
mentioned by real people on their Facebook
pages, twitter and other SNS
 Website which gets recommended or shared
through people’s emails with useful info
These are things that can’t be bought. And these
little differences will identify the fakers and non-
fakers are the differences that will make the site
a winner over the long run.
Courtesy: http://authorityblogstarterkit.com/build-a-website-search-engines-want-to-rank-high/

FEW MORE EXAMPLES

~ PAGE TITLE ~
An accurate and descriptive title helps
both people and search engines
determine what a web page is about.
Titles are important and very visible to
users. Having a descriptive and accurate
title allows people to choose your page
above others in a list of search engine
results.
- Choose the title that is easily
remembered
- Choose the phrase from the book
(particular phrase in the book that
evokes the overall theme and tone of
the story)
- Keep short title, but trying to convey
lot of information through it

~ PAGE LOAD TIME ~
- The most popular websites on the
web today do load quickly
- Speeding up websites is important -
not just to site owners, but to all
Internet users
- Faster sites create happy users that
when a site responds slowly, visitors
spend less time there
- Time is important because it tells us
when we need to be at certain places
- It is a unit of measurement and is
used in countless scientific formulas
and in day to day life
- We use time measurements for just
about everything

~ BACKLINKS ~
Search engines often use the number of
backlinks that a website has as one of the
most important factors for determining
that website's search engine ranking.
- A voting system specifies the form of
the election, the set of allowable
votes, and the tallying method, an
algorithm for determining the
outcome
- This outcome may be a single
winner, or may involve multiple
winners

~ QUALITY LINKS ~
It isn't about the number of links. It is all
about the quality of the links from GOV,
EDU, Business Related, High Authority
Sites and Location specific.
Opinions of celebrities / field experts
are important, because they are
considered to be expert within the
respective domain by the people

Google algorithm is equivalent to real life success stories & concepts to influence on their
search ranking factors to build a great search engine.
No doubts that Algorithm updates come from day-to-day life experience to improve the
quality of the search results.
Certain things can’t be avoided at any cost such as Keywords & Links.
Google always encourage to think from user perspective to optimize the website
because, while your visitor comes to your website, you are not going to talk to them, instead
your website will interact with your visitors on behalf of you.
~ TRUTH ~

Twitter: @senthilmr
LinkedIn: @senthilmurugappan
Facebook: @senthil.murugappan
Thank You

Connecting Real Life To Search Ranking Factors

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