Technology Team Overview for Sensible Washington 2011

1. Technology Team
Overview
Sensible Washington 2011

2. Goal:
Leverage modern technology to
reliably and consistently support:
• distributed, resilient organization
• new media/social media outreach
• volunteer support, campaign logistics
• outcome measurement, process refinement

3. Distributed
Resilient
Organization

4. Distributed Organization
• Allows volunteer groups to self-manage
locally, while remaining highly connected to
the rest of the organization.

5. Distributed Culture
• Propagate a culture of recognizing and
rewarding volunteers for actions that
support Sensible Washington’s goals.

6. Distributed Resiliency
• Facilitate coordinator overlap and “co-
coordinators”
• Foster rich volunteer communication
• Prevent area-specific organizational collapse

7. New Media
Social Media

8. What is “New Media”?
• “New Media Is People!”
• It’s about relationships and communications
between people.
• Organizations are also made of people.
New Media embraces this fact.
• Takes advantage of cyberspace, with
creative intersection with physical space.

9. New Media Goal
• Use creative campaigns to convert people
into supporters of Sensible Washington:
• Donors
• Petition signers
• Volunteers

10. New Media Team
• New media strategists work with PR and
other teams to develop effective new
media campaigns.
• New media army follows through with
execution of campaign to spread the word
widely and quickly.

11. Volunteer Support
Field Logistics

12. Support & Logistics
Philosophy
• Volunteers are gold
• Petitions are platinum

13. Support & Logistics
Goals
• Easy to use volunteer tools that reward
volunteers for staying connected and
informed.
• Real-time decision support tools for
campaign management.
• Support petition control and management
to achieve a maximum return and minimum
fraud rate.

14. Decision Making
Example Questions
• “Where are we not collecting signatures at
all?”
• “Who are the most active signature or
donation collectors?”
• “Which coordinators recently became
inactive, and when was their last activity?”
• “How many signatures do we have?”

15. Measurement
Refinement

16. Measurement Goals
• To the extent possible,
• Measure the processes and outcomes of
• conversion campaigns
• petition distribution workflows
• Evaluate their effectiveness.
• Inform changes that may be needed.

17. Measurement
• Measurement = Data Collection
• More Data = More Measurement
• More Measurement = Better Decisions
• We need to make data collection easy for
the volunteer.

18. On Exchange and
Specialization

19. Competitive Advantage
• Adam takes 4 hours to make a spear, 3
hours to make an axe:
• Oz takes 1 hour to make a spear, 2 hours
to make an axe:
• Oz wins when you consider competition.

20. Comparative Advantage
• Oz makes two spears:
• Adam makes two axes:
• They exchange and collectively save one
hour of time.
vs

21. We Need Volunteers
• Beta Testers
• Forum Junkies
• Creative New Media Mavens
• Technology Experts
• Software Developers
• Please contact Matthew Scott @
sensiblewhatcom@gmail.com