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cloudControl: Adding the Power of
SendGrid to Your Email Applications
      Henning Paulke Head of Partner Mgmt, cloudControl
      Martyn Davies Developer Evangelist, SendGrid Inc.
      02/28/2013
Today’sARE
   WHO WE Speakers

   Henning Paulke
   Head of Partner Management
   hp@cloudcontrol.de



    Martyn Davies,
    Developer Evangelist, SendGrid EMEA
    martyn.davies@sendgrid.com



   Rolf Doerr
   Business Development EMEA
   rolf.doerr@sendgrid.com


                                          2
Today‘s Agenda

• Overview cloudControl GmbH
• New: loader.io
• Overview SendGrid Inc.
• cloudControl: Adding the power of
  SendGrid to your email applications
• Q&A
About cloudControl
•   First European PaaS provider (founded 2009)
•   Privately held company, 20+ employees
•   Multi-language support via buildpacks
     • Supporting Java, Python, PHP and Ruby and many more
     • No vendor lock-in through open source buildpack API (de-facto standard for
          PaaS interoperability)
•   State of the art general purpose PaaS technology
•   Experience in providing public PaaS in production for multiple years
PaaS – the next step in sofware development
     "IaaS is “just” the offering of an industrialized infrastructure service — but full
     PaaS service turns the cloud provider basically into a real software vendor or
     VAR of a decent stack of software platform components." Stefan Ried, Principal
     Analyst, Forrester



           Frontend                   Your           Designing and developing your application
SaaS
                                   application       is your core competency and should be the
(Application)
           Backend                                   center of attention for you.

PaaS     Runtime                                     Using cloudControl allows you to focus
                                                     100% on the application. The whole
(App     Middleware
                                                     infrastructure plus app runtime is fully
Runtime) O/S                                         managed by the PaaS provider. The IaaS
                                                     comes together with the PaaS.
          Virtualization
                                                     Choosing an IaaS provider has no
IaaS      Servers                                    operational benefit in itself. On IaaS
(Datacenter)                                         developers still need to maintain the
          Storage                                    virtual machines and all app runtime
          Networking                                 components themselves, hence have less
                                                     time to work on the application’s code.
On Demand Resources via Add-ons
Company Overview

• Founded July 2009                    $27M venture capital raised
                                       Series B closed Jan 2012
• TechStars graduate
  (Boulder, CO)

• 130 employees across ww offices
    –   HQ: Boulder, CO; Denver/CO
    –   R&D: Anaheim, CA / Romania
    –   London/UK                    Angel investors include:
    –   Frankfurt/Germany            • Scott Petry (Founder, Postini)
                                     • Matt Mullenweg (Founder, Wordpress)




                                                                             7
Delivering Email at Scale

Serving 100,000+ customers
Sending over 7 billion emails
every month
Transactional and marketing
email solutions
SendGrid’s customer support




                                     8

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[Webinar] cloudControl: How to Add The Power of SendGrid to Your Email Applications

  • 1. cloudControl: Adding the Power of SendGrid to Your Email Applications Henning Paulke Head of Partner Mgmt, cloudControl Martyn Davies Developer Evangelist, SendGrid Inc. 02/28/2013
  • 2. Today’sARE WHO WE Speakers Henning Paulke Head of Partner Management hp@cloudcontrol.de Martyn Davies, Developer Evangelist, SendGrid EMEA martyn.davies@sendgrid.com Rolf Doerr Business Development EMEA rolf.doerr@sendgrid.com 2
  • 3. Today‘s Agenda • Overview cloudControl GmbH • New: loader.io • Overview SendGrid Inc. • cloudControl: Adding the power of SendGrid to your email applications • Q&A
  • 4. About cloudControl • First European PaaS provider (founded 2009) • Privately held company, 20+ employees • Multi-language support via buildpacks • Supporting Java, Python, PHP and Ruby and many more • No vendor lock-in through open source buildpack API (de-facto standard for PaaS interoperability) • State of the art general purpose PaaS technology • Experience in providing public PaaS in production for multiple years
  • 5. PaaS – the next step in sofware development "IaaS is “just” the offering of an industrialized infrastructure service — but full PaaS service turns the cloud provider basically into a real software vendor or VAR of a decent stack of software platform components." Stefan Ried, Principal Analyst, Forrester Frontend Your Designing and developing your application SaaS application is your core competency and should be the (Application) Backend center of attention for you. PaaS Runtime Using cloudControl allows you to focus 100% on the application. The whole (App Middleware infrastructure plus app runtime is fully Runtime) O/S managed by the PaaS provider. The IaaS comes together with the PaaS. Virtualization Choosing an IaaS provider has no IaaS Servers operational benefit in itself. On IaaS (Datacenter) developers still need to maintain the Storage virtual machines and all app runtime Networking components themselves, hence have less time to work on the application’s code.
  • 6. On Demand Resources via Add-ons
  • 7. Company Overview • Founded July 2009 $27M venture capital raised Series B closed Jan 2012 • TechStars graduate (Boulder, CO) • 130 employees across ww offices – HQ: Boulder, CO; Denver/CO – R&D: Anaheim, CA / Romania – London/UK Angel investors include: – Frankfurt/Germany • Scott Petry (Founder, Postini) • Matt Mullenweg (Founder, Wordpress) 7
  • 8. Delivering Email at Scale Serving 100,000+ customers Sending over 7 billion emails every month Transactional and marketing email solutions SendGrid’s customer support 8