Nowadays, building a great app doesn't just depend on having a good idea and executing on it. Users have come to expect a certain level of sophistication and integration with the applications they interact with. As if building something new wasn't hard enough, developers are now expected to become experts in handling email deliverability, SMS, performance stability, and social media integration. Thank goodness for APIs! Join SendGrid's Director of Developer Communications and Loader.io's Sr. Developer Sean White as they walk through some of the essential free APIs that every developer should be familiar with when trying to get their app off the ground. This webcast will:: Reveal the most essential free APIs and the best ways to integrate with them Show off creative uses of free APIs Take a deep dive into free SendGrid and Loader.io APIs

1. Free APIs You Should Check Out
Adam DuVander
Developer Communications Director
@adamd

2. Housekeeping
• ReadyTalk Conference Tools Console
–View in Full Screen Mode
• Questions for Adam and Sean
–Ask questions by using the CHAT function
–When the presentation begins, you will see the chat box as a floating
window to use at any time
–We will answer as many questions as possible and those that we don’t
get to in a follow up blog post
• Follow Up
–You will get an email with a link to the recording and a copy of all slides

3. Company Overview
• Founded July 2009
• TechStars graduate
(Boulder, CO)
• 110 employees across 4 offices
– HQ: Boulder, CO
– R&D: Anaheim, CA / Romania
$27M venture capital raised
Series B closed Jan 2012
Angel investors include:
-Scott Petry (Founder, Postini)
-Matt Mullenweg (Founder, Wordpress)
3

4. Delivering Email at Scale
• Serving 60,000+ customers
• Sending over 6 billion
emails
per month
• Transactional and marketing
email solutions
4

5. Today’s Speakers
Ryan Harris
Lead Abuse Hombre X
ryan.harris@sendgrid.com
Amy Mustoe
Manager of Client Services
amy.mustoe@sendgrid.com

6. Obviously…

7. Also Obvious

8. API Themes
• Intelligent Calculations
• Visual
• Email
• Location • Music
• Login
• Developer Tools
• Memes
• Secret Google APIs

9. Intelligent Calculations

10. Intelligent Calculations

11. Intelligent Calculations

12. Intelligent Calculations

13. Visual

14. Visual

15. Email

16. Email

17. Email
• Web API
• SMTP API
• Marketing Email API
• Event Webhook
• Inbound Parse Webhook

18. Email in Any Language

19. Hacking SMTP
“category”: [
“trial_users”,
“daily_digest”
]
“unique_args”: {
“user_id”: “12345”,
“order_num”: “67890”
}
“sub”: {
“%name%”:
[“Rick”, “Roll”]
}

20. Email Marketing
Robust API for all features

21. Event Notifications Webhook

22. Event Webhook Magic
MagicMail.io
To: agent99@getsmart.com
Subject: TOP SECRET
Your mission should you choose to accept it…
To: agent99@getsmart.com
Subject: TOP SECRET
open event

23. Inbound Parse Webhook
POSTEMAIL
Including attachments

24. Inbound Use Cases

25. Location

26. Location

27. Location

28. Location: Geocoders
2839 ne alberta st
portland or
45.559040, -122.636318
2839 NE Alberta St
Portland, OR
45.559040, -122.636318

29. Location

30. Music

31. Music

32. Music

33. Login

34. Login
OAuth.io

35. Developer Tools
Brought to you by:

36. @sendgridlabs
➔Part of SendGrid’s R&D group
◆ Work on R&D for SendGrid core
◆Projects outside of core
➔Developer focused
◆ Try to identify and fix pain points
◆ Committed to providing dev tools
What we do

37. ➔Simple cloud based load testing
➔Released in public beta March 1st
➔Free and Pro versions available
➔Usage
◆ > 9k users
◆ > 12k apps tested
◆ > 72k tests executed
◆ > 25 TB data transferred
◆ Some customers: Microsoft (teched), SendGrid,
Dell, livestrong, Chilis, Salesforce, Intuit,
stopwatching.us, cesweb.org, eclipse.org

38. Key features
➔ On-demand & continuous load testing
➔ High volumes of test connections
◆ up to 100k clients per test
➔ URL sequences
➔ HTTP Methods
➔ REST API
➔ Cycling, non-cycling & scenario testing
➔ Expressions allow dynamic modifications
◆ http://example.com/resource/id/%{1:1000:1}
➔ Stats and history

39. API
➔Location
◆ api.loader.io
◆ docs.loader.io/api/intro.html
➔Functionality
◆ Register and verify testing domains
◆ Create and execute tests
◆ View test results
◆ Obtain list of client IP’s

40. Coming soon
➔More protocols
◆ SMTP
◆ WebSockets
➔Enhanced analytics and reporting
➔Regional traffic sources
➔Team Accounts
➔More integrations

41. Integrations
➔ Platforms
◆ Heroku
◆ Azure
◆ CloudBees
◆ AppHarbor
◆ Cloud Control
➔ Applications
◆ Jenkins
◆ HipChat
◆ FlowDock
◆ GroveIO

42. Demo

43. Memes

44. Memes
Stevan Sheets

45. Secret Google: Profanity
bit.ly/gprofanity

46. Secret Google: Stocks
bit.ly/gstocksym
Weather
Stocks
Movies
News

47. Secret Google: Suggest
bit.ly/gsug

48. ProgrammableWeb

49. API Themes
• Intelligent Calculations
• Visual
• Email
• Location • Music
• Login
• Developer Tools
• Memes
• Secret Google APIs

50. 19+ APIs

51. Learn More
• Event API Webinar
• API Guide
• blog.sendgrid.com
• SendGrid Delivered:
– Miami, San Diego, LA, and South America
• SendGrid and Loader Free Accounts!

52. QUESTIONS?