Insrirational presentation for the Medinge Group Annual Russian Panel that took place on September 1st, 2011 in Lisbon.

1. Medinge Group
Annual Russian Panel
Dmitry Petrov & Sergei E.Mitrofánov
Lisbon; September 1st, 2011
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2. About «Russian Panel»
• 45-50 minutes for discussion
• We plan to write an article for Medinge
Journal based on discussion
• ...it’s not about Russia it’s about
branding
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3. Brands Out of Control
Medinge Group Annual Russian Panel;
Lisbon; September 1st, 2011
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4. DIGITAL LOYALTY
• Today a distance
between Love
and Hate
is just
one touch!
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6. Alert on glass in
Baby Food...
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10. INTERNET RULES
• Without your
support your
post/tweet/news
will live only 20
minutes
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11. REMEMBER!
• The Internet
will never
forget
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12. Some people think they know how to build
brands. And even more – they think they
are skilled to control them.
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13. OUT OF CONTROL
• Companies (marketers or advertisers)
do not own information they post or
into the Net
• NO authorities/experts - «ask Google»
• «Unlimited» word-of-mouth
• Response VS Silence
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14. Are there any evidences
that personal attitudes
towards particular brands,
shared in social networks
seriously influence identity
and reputations of these
brands?
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15. What is a core difference
in a way traditional and
«new» media impact on
brands identity?
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16. How should brands
respond on challenges
rosed by «Zuckerberg
Era»?
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17. If we don’t use social media,
it will exploit us...
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