2. In the years following World War II, the United
States enjoyed an unprecedented period of
economic and political growth. Many middle class
Americans moved to the suburbs, spurred by the
availability of inexpensive, mass-produced homes.
Elvis Presley led the emergence of rock and roll
and television replaced radio as the dominant
media outlet. Many artists and intellectuals had
emigrated in the years during and after the war
from Europe to the United States, bringing with
them their own traditions and ideas.

3. Historians used the word “boom” to
describe a lot of things about 1950’s
•Booming economy
•Booming suburbs
•Baby Boom
When WWII ended many Americans were
eager to have children because the future
felt promising

5. Jacqueline Bouvier married John F Kennedy
on 12 September 1953
Cat-like type Eyewear was very
popular in this era.
In 1940 the average American
woman got married when she was
22, but in 1956 the average American
woman got married when she was
only 20.
Grace Kelly in a
Beautiful 1950’s
wedding gown

6. Because the variety and availability of goods expanded with the economy
and middle class people had more money to spend than ever, there were
more things for people to spend their money on, causing the economy to
flourish.
Many Americans at this time
felt that they could give their
families all the material things
they had done without.

7. Labor unions were more generous and promised benefits to their
workers.

8. 1950:
Jell-O Instant Pudding
Dunkin’ Donuts
1952
Pez
Sugar Frosted Flakes
KFC
1953:
Frozen T.V. Dinners

9. Hair
Ducktail Cut
Grease
Crew cut
Hats
Clothing
Business-dark brown, black suits
Casual- Cardigan Sweaters

10. Hair
Short, soft, curly
Used Curlers, Rollers and pins
No Blow Dryers!
“poodle Cut” was a favorite
Clothing
Dressed- well groomed and tailored looks were prized
Jeans were only worn in very casual circumstances
Gloves were part of all proper attire

11. Test of first Hydrogen Bomb- 1956
• Developed by Edward Teller
• Mike ; weighed 82 tons
• Over 800 times the power of the bomb that leveled
Hiroshima
• Leveled the island of Elugelab in the Eniwetok Atoll
, Pacific Ocean , and blew 80 million tons of
radioactive
Waste into the sky.

12. Presidents:
Harry S. Truman (1945-1953)
• Atomic bombing of Hiroshima and Nagasaki in 1945
• Truman Doctrine
• Fight against communism
Dwight D. Eisenhower (1953- 1961)
• Ended Korean War
• Civil rights

13. McCarthtyism
• Senator Joseph McCarthy accused the State Department
• Of having been infiltrated by communists
• Blacklisted celebrities
• Joseph Welch: “ Have you no sense of decency?”
• Died in 1957, age 48
States
Alaska and Hawaii become 49th and 50th states in 1959

14. On June 25.1950, North Korea invaded
United States occupied South Korea in
Hopes of thwarting America and democracy.
President Truman sought to give help to South
Korea through the United Nations.
Victory by General Douglas McArthur when he
Pushed the North Koreans back across the
38th parallel(dividing line between countries)
Ended in 1953

15. Reaction
Known as “ The Forgotten War” or “Unknown
War” because it followed WWII and was
before the Vietnam War.
Changed America’s view of 3rd World countries
• Before: Criticized countries trying to help
• After: Full support of trying to help those less fortunate
Helped the civil rights movement
First time America had fought with an integrated army

16. • Immigration and Naturalization Act of 1952
Removers racial and ethnic barriers to becoming a U.S. citizen
• May 17,1954- Brown v. Board of Education
Declares segregation in public schools unconstitutional
Victory for NAACP attorney Thurgood Marshall, who would
Later become the first black Supreme Court Justice

18. 1957- Nine black students are blocked form entering
Preciously all-white Central High School in Little Rock,
Arkansas by orders of Governor Orval Faubus.
• Federal Troops and national guard are sent by Eisenhower
to intervene.
• Group Became known as the “Little Rock Nine”

20. March 1954- the KGB is established
• Original name, CHEKA (Russian acronym meaning “All Russian
Extraordinary Commission for Combating Counter-Revolution and Sabotage)
Altered and changed until became the Committee of State Security), or the KGB
Five main directorates
• Intelligence in other nations
• Counterintelligence and the secret police
• The KGB military corps and the Border Guards
• Suppression of internal resistance
• Electronic espionage

21. Two Styles of Abstract Expressionism: “Action Painting & Color Field”
Number 30
Jackson Pollock; is the most celebrated artist of this form. Jackson
Pollock,1950
Number
7 Jackson
Pollock,
1951
The canvas was seen as an
arena.
Painting became;
an irrational, instinctive
and impulsive moment
of existence.
http://www.youtube.com/watch?v=
bSjY4e7NqTo&feature=related

22. The Color Field works consist of large colored areas; neither signs
nor forms existed for the eye to latch up.
The color was used without any perspective device, producing
a sensation of impressive size.
Orange and
Yellow
Mahoning, Untitled, Blue, Rothko,
Franz Kline, Green 1956
1956 Brown, Rothko,
1952
Magic Carpet
Frankenthaler
Woman and Bicycle
Willem de Kooning The Bay
Frankenthaler
1952-53

23. Pop Art (mid 1950s-present)
Was a brash, young and fun art movement of the 1950s and 1960s
Included different styles of painting and sculpture but all had a common interest
in mass-media, mass-production and mass-culture.
Although Pop Art started in Britain, it is essentially an American movement.
Pop Art was a reaction against Abstract Expressionism.
The art of Jasper and Robert Rauschenberg is seen as a bridge between
Abstract Expressionism and Pop Art. Jasper
Richard, Hamilton Johns
1956 collage Just Numbers
what is it that makes in
today’s homes so Color, 195
different, so 8- 59
appealing?

24. Target with Four
Faces Jasper
Johns
Mixed Media, 1955 Three Flags Jasper
Johns, 1958
Johns used
generic objects
such as an
ordinary bulls-eye
and the
anonymous four
faces to signify

28. UNIVAC(Universal Automatic Computer)- 1951
Cost in almost $ 1 million
Used in government and exclusive commercial
Applications (first was at the GE Appliance Park in
Louisville, KY)
IBM 701 Computer-1953
• First commercially available scientific computer
• Commissioned by government for military applications
In Korean War.
Microchip(Integrated circuit) is developed- 1958
• Robert Noyce (later founder of Intel Corp. and Jack Kilby

29. Sputnik I-October 4, 1957
• U.S.S.S.R.
• First satellite ever
• Unmanned
• Followed by Sputnik 2 (November 3, 1957)
And Sputnik 3 (May 15, 1958) and later missions in the
1960s
ExplorerI-1958
• United States
• Designed by California Institute
of Technology

30. • Pollio Vaccine-1952
Jonas Salk
• DNA Structure-1953
Francis Crick and James Watson
• The Pill (Oral Contraceptive) invented-1954

31. Copy Machine 1950
Videotape-1952
Frisbee-1957
Pantyhose_1959
Barbie Dolls-1959
Liquid Paper-1956
1st diet soft drink-1952
Lego Toy Invented-1958

32. The First credit Card-1950
Super Glue-1951
The First barcode-1952
(US Patent #2,612,994)
Black Box invented(flight recorder)
-1953
Peace symbol created-1958
"Flash matic," first wireless TV remote.
-1955
General Electric introduces colored kitchen appliances.
Optic fiber invented
Transistor radio Created

34. 3-D Movies
Chlorophyll
Hula Hoops
Poodles
Telephone Booth
“Cramming”
Silly Putty

36. http://www.youtube.com/w
?v=Tyqg2XcoeJw
Cristóbal Balenciaga
Though finding glamour and drama as important as Dior, Balenciaga
went in the opposite direction in his silhouettes, making them sleeker
and broadening the shoulders and removing emphasis on the waist.
This shape gave way to the sack dresses and tunics that became
popular in the next decade.
Christian Dior
Responsible for
dramatically changing Pierre Balmain
the style of the 1950s, Balmain’s focused on femininity
Dior created the” new and elegance, creating the
look” quintessential French style of the
1950s.
Jaques Fath
Charles James Fath had a less severe take on the
James was most well known for his spectacular “new look”, with softer hourglass
gowns, which were often copied for prom and evening curves and plunging necklines. His
wear, and featured intricate constructions and unique designs showed more skin than his
color combinations. contemporaries making him a
favorite of the younger and more
daring.

37. • Born in 1937
• Laffittle France
• Plunging necklines
• Hourglass shape
• Tiny waist & full skirts
• Big Three
• Died in 1957 of cancer

40. 1914-1982
Where it all began before he was born.

41. He studied Architecture at the Ecole des Beaux Arts, in
Paris, however this avenue was not for him.
He spent his spare time designing dresses. He took some
of them to Robert Piquet, who bought three.
Then, in 1934 – Balmain worked for the Fashion Designer
Edward Molyneux, staying there until 1939.
During 1939 he was called up for compulsory military
service.
After this he began with Lucien Lelong, staying during the
German occupation of Paris. (where he worked with Christian
Dior)
Could this be the Citroen Car belonging to
Pierre Balmain?
1947 – Brought the launch of a Perfume, which was
named using his telephone number: Elysees 64-83.
The Artist, Rene Gruau gave his talent to this Perfume
Advertisement. Some of the other popular perfumes
were, Jolie Madame, Ivoire, and Eau d’Amazone

42. Pierre Balmain opened his own Fashion House Maison
Balmain in 1945,
1952 – For Winter – Ultra Warm. Very
original and practical.
The material is a grey Tweed/Wool from
The girl on the ruins of Paris in
Scotland with a knitted
1945, dressed in Pierre
crushed pink lining. A beautiful Classic
Balmain, Vogue.
design. “Ultra-Chaud Ultra-original”

43. In 1951 ~ He opened branches in the U.S.A. selling ready-to-wear clothes
In addition to couture work, 1951-1972, he designed costumes for 16 films for the famous
stars, such as Vivien Leigh and Mae West. His grand elegance was also in demand for the
off-screen clothes of many Hollywood Stars.
He also designed for French films, including the famous film “God Created Woman”, which
introduced Brigitte Bardot to the world.
Katharine Hepburn
Bridget Bardot
Carroll Baker
Mink trimmed
sequined evening
gown, 1952

44. Balmain was noted as “a
Designer for the international set.
“
His designs emphasized on
impeccable construction and
simple elegance.
He is credited with popularizing
the stole as an accessory.

45. Another glamorous
Balmain stylish dress for
this entrance. “The Red
Carpet is down for her and
her dog”!
fall/winter 1953-1954, silk
embroidered with metallic
threads, pearls, sequins
(Lesage embroidery)
1952 The ultimate
Wedding Day
sensation by Balmain. This magnificent elegant
Bouffant skirt remained a high
fashion trend during the 1950s,
mainly for evening dresses,
http://www.youtube.com/watch?v=vJU85gk
combining a boned strapless cU
top.

46. 1962 An exquisite
example of the huge
Photo 1962 – Roses diversity of Pierre
are used to marvelous Balmain’s designs.
effect in this dress A smart tailored
design daywear design in a
textured fine wool
Photo 1962 – A
simply breathtaking
long dress shown by
a stunning model.

47. Pierre Balmain is here with a model
wearing his Midnight Bathing Suit with
skirt.
Pierre and his models
Beaded evening gowns 1966
Backstage at one of Pierre's
fashion shows

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