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Sellion presentation 2014a
1.
1 2014 Company Presentation
2.
2 We are a
Brand Development Agency specializing in Marketing & Sales of consumer products in the US marketplace. Working with our clients and contract partners we are dedicated to bringing a steady flow of new and unique products to market that are supported by visionary thinking, strategic planning and realistic advertising programs. Our strategy is to support the sales and development of brands featuring the latest new technologies or ingredients which have been validated through consumer demand, medical research or clinical studies. We provide our clients a selection of value-added services designed to support your ‘concept to commercialization’ goals. Sellion Inc. was founded in 2002 and our headquarters are in Los Angeles, CA, USA 2Copyright © 2014 Sellion Inc.
3.
3 The USA is
the largest consumer market on the planet…… With over $10Trillion in Buying Power! “They understand the market and know how to access my target consumer quickly, effectively and profitably”. Client Testimonial. Programs that are designed to build your brand following a strategic path of services: • Retail Sales • Access to Decision-Makers • Strategic Marketing • Digital, Social & Traditional Media • Brand Development • Research, Sourcing, Testing, Funding Copyright © 2014 Sellion Inc. Access to the US Consumer
4.
4 We provide you
with the necessary tools and relationships to gain access to over 100,000 stores across the US. Based on your overarching goals, we will build a Channel Strategy that will include a Priority plan of retailers. With our understanding of Category Reviews and timing, we will build a specific sales execution plan. Consideration will be made for ‘soft launch’ strategies and deploying our ‘independent’ retailer relationships. Retail 4Copyright © 2014 Sellion Inc. Access to the US ConsumerAccess to the US Consumer
5.
5 Strategic Marketing Online –
Digital Ads Social Media Cluster Marketing Retail Campaigns Our Digital & Social Media programs are ideal for Supporting Retail Sales. Brand advertising can reach down to the zip-code level , changes to messaging can be made overnight & customized for each retailer. Our Digital Program helps to create in-store foot-traffic leading to product sell-through. For Online campaigns, Digital & Social Media platforms are critical for Creating New Sales and harvesting new leads. Our re-targeting strategies are designed to convert interested prospects into new customers. Campaigns can be built & executed rapidly & customized to objectives. 5Copyright © 2014 Sellion Inc. Access to the US ConsumerAccess to the US Consumer
6.
6 The Conversion Laboratory
has been established to support the critical back-end needs of our Digital strategies, focusing our team experience & resources on key disciplines: Sellion Inc. provides multi-function agency services including graphic design, video & media creation, social media, along with traditional media planning, placement & buying services. 6Copyright © 2014 Sellion Inc. Strategic Marketing Access to the US ConsumerAccess to the US Consumer
7.
77Copyright © 2014
Sellion Inc. Brand Development We work with our clients to create & build new products. We understand the importance of new products and the step-by- step process required to fully commercialize a product idea or concept. Through time-tested experience we've developed a system for commercializing new products and line-extensions. Whether using the Sellion System (TM) or your own launch platform, all successful Brand Development projects undergo similar steps: Access to the US Consumer
8.
8 U.S. Client Highlights •Sierra
Life Sciences, Inc – we developed their entire sales & marketing campaign and successfully launched the AlphaFlex brand into the mass-retail markets starting with GNC. •Aeura – pioneering company with products focused on herpes-related diseases. Placed two sku’s in 6500 stores in first six months of 2006. •KingBio, Inc – we provide sales & marketing management to assist the launch of their OTC brand into mass-retail/pharmacy and to develop unique Private Label programs leveraging the company’s strength in homeopathic products. •InnerCap Technologies – working with Perfecta Products Inc to develop this unique, patented technology for pharmacy and OTC programs. •Marantech LLC – building branded and Private Label products based on patented silver-oxide technology. •Blaine Labs –brand development for unique, patented silicone gel pad along with other doctor- developed product lines. Placed core sku’s into 35,000 stores. Managed all Sales, Marketing & Media placement & buying. •Vidazorb – managed the development & launch of unique, chewable probiotics product line. •Smart Price – provided sales & marketing management to support the launch of value-priced consumables (perishable meats, cheeses, etc) for the US deep-discount market. •Heartland Products – developed Imvia concept brand to leverage client raw materials strengths. •Natural Miracles, Inc. – working with their marketing team we developed a strategic planning process designed to cross-over their brands from natural food stores to mass-retail. 8Copyright © 2014 Sellion Inc. Access to the US Consumer
9.
9 International Client Highlights •Rostam
(Israel) – working with the US team we built the foundation for private label tampon business here in the US. Within three years delivered $20mm sales and distribution in every major US retailer. •Heel (Germany) – world-class (2nd largest) producer of homeopathic products in the world. Currently developing exclusive CVS program while launching in premium market grocery chains nationally and with select retailer PL programs. •Enhance Skin Care/Visible Youth Brand (Canada) – we provide sales, marketing and new product development to support the launch of high-end products containing medical- grade hyaluronic acid (HA) across multiple categories and within select classes of trade which include salon/spa, prestige, mass retail, practitioner and DTC. •Carlo di Roma (Spain) – working to build their distribution base into North America beginning with new distribution in Canada where we achieved $2mm sales in year one. Continued brand development into US markets with a premium brand and a new Latino brand for US mass-retailers. •Baylis and Harding (UK) - First company they worked with in 10 years that secured major retailer business including Walgreen, Meijer, Fred Meyer, Food Lion. Developed entire logistics program, eliminating distributor network, resulting in corrective retails vs. competition. •Orion Group (Canada) – serving as US distributor we are working to build the Scent Therapy brand of ‘on the go’ aromatherapy products. Current focus on re-packaging and pricing strategies with recent success in catalogs and internet. •TR Networks (Singapore) – serving as US distributor to launch the only FDA-approved detox pads into the US market. Current focus on re-packaging and pricing strategies. •Sankom (Swiss) – working with US distributor, we’ve worked to reposition the brand for a successful launch in the US market in 2008. •EMMA Health & Beauty Care (Netherlands)- serving as US distributor to restage and launch the Oxygen line of skincare into specialty and mass-retail outlets. •HICHEN Co., Ltd. (Republic of Korea)– we currently serve as their US distributor and represent their IQUEEN product line. •Lord and Berry (Italy) - Rewrote entire distribution plan and marketing focus for the USA. Company is now poised to grown their sales from $250,000 in 2009/2010 to a minimum of $750,000 in our first year of the partnership. 4 major retailers added to the core retailer base in the last 6 months. 9Copyright © 2014 Sellion Inc. Access to the US Consumer
10.
10 What will it
take to win in the US Markets? 1) Unwavering commitment to your Strategic Goals & Objectives 2) Unique, Differentiated Products with rock-solid performance 3) Comprehensive Marketing Plan 4) A Culture of Risk/Reward 5) Partnerships that are designed to win! Sellion Inc. 11500 W. Olympic Blvd. Los Angeles, CA 90064 www.sellion.com Phone/310.915.1596 Fax/310.776.6533 10Copyright © 2014 Sellion Inc.
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