1. Video marketing course
In this file, you can ref free useful materials about video marketing
course and other materials for video marketing such as video marketing
tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Video marketing is the hottest new trend. Shoppers who viewed product
videos were 144% more likely to add the product to their cart. Video
with a good Search Engine Optimization (SEO) has a 53% higher
chance of showing up on page one of Google searches. When done
correctly, video can tell a story and stories connect people. Video also
leads to an emotional trigger that plain text cannot accomplish.
This certificate contains both YouTube for Business and the Video
Marketing classes.
Course 1: Video Marketing:
Sight, sound and motion are much more compelling than static words on
a page. Video is very hypnotic and it quickly speeds up the "know, like
and trust," factor with your audience. In this course you will discover
how to use simple online video to quickly bond with your viewer, drive
traffic to your website, boost business and build brand awareness.
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2. Find out how to shoot simple, effective videos without costly fancy
equipment or savvy technical skills. Discover the secrets to creating
content that commands attention. Learn how to dominate Google and
YouTube with your video and to strategically use YouTube to market
your business 24/7 -- even while you sleep.
Course Outline
Unit 1
Video Marketing Essentials & Techie Tools
-Camera equipment
-Lighting & Sound
-YouTube 101
Unit 2
Crafting Compelling Content
-Scripts
-What type of video to shoot & when
-Keywords are key
Unit 3
Hooks, Headlines & Traffic Building Secrets
-5 Hot Hooks
-Create Attention-Grabbing Headlines
-Video Search Engine Optimization
Unit 4
The Details That Deliver
-Video idea Hot Zones
-Promotional videos that pop
-Sales Video Script
Instructor: Erin Huggins
Course 2: YouTube for Business:
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3. Increase your business with YouTube, the online video site and now the
second largest search engine. Discover the power of video for your
organization, and how to use video as a marketing tool to reach and
serve more people. Find out what types of video work best on YouTube,
how other business organizations are using YouTube, how to create your
own YouTube channel, and the techniques of adding captions,
annotations and other extra features. YouTube can enhance your current
marketing and communication strategy. After attending this course you
will take back proven strategies and techniques for making YouTube
work successfully for your organization.
Unit 1
Designing Marketing Goals for YouTube
-What types of video work best on YouTube
-Adapting your marketing plan to include video and goals for the
YouTube platform
-YouTube case studies and evaluating what's working and what's not
-Creating a content plan for videos that will work for your business or
organization and won't get you banned from YouTube
-Understanding how to use YouTube search features and other elements
from a consumer perspective
Unit 2
Building and Optimizing Your YouTube Channel
-Various elements of a YouTube Channel and how each feature works
-Creating your own YouTube Channel and optimizing each feature
-Channel design and settings that fit with your video marketing goals
-How to embed YouTube videos on your website that maximize views
Unit 3
Friends and Subscribers: Maximizing the Social Network of YouTube
-The power of YouTube as a social network
-Why it is important to have friends and subscribers and how to
communicate with them internally within YouTube
-The analytics of YouTube: Views, Ratings, Comments, Favorites
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4. -How to read YouTube Insight & Analyzing the Data
Unit 4
Creating and Distributing Video on YouTube
-How to upload video, the types of cameras, formats, and video
resolution that work best on YouTube, and tools that streamline the
process
-Understanding the essential element in a video on YouTube such as
graphics, title, tags, description, etc. and how to optimize them for
search
-How to get your videos to appear in related searches, and other secrets
of the YouTube Algorithm
-Extra features in YouTube, such as editing, private sharing, captions,
annotating, and audio swap
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
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5. Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
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6. When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 6

7. When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
Video marketing. Free pdf download examples Page 6