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Local video marketing
1. Local video marketing
In this file, you can ref free useful materials about local video marketing
and other materials for video marketing such as video marketing tips,
video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Video Marketing for local businesses with YouTube Video is one of the
very best ways to get your message out to your customers while
improving your local internet search ranking – more specifically your
Google Rank.
Want to get your message to your customers in the most effective
manner? Little Genius Marketing is a local internet video marketing
expert ready to help you with custom Video Marketing for Small
Business.
In this day and age, the number one way we consume information,
especially marketing information, is video. If your business is not
participating in Video Marketing Online, you have not maximized your
Video marketing. Free pdf download examples Page 1
2. opportunity to get noticed. From establishing a rapport and bonding with
your established customer base to attracting first time visitors, video is
king.
With so many technological advances over the last few decades, we’ve
been conditioned to consume information with video … first with TV
and now with computers, tablets and smart phones. Then there’s Skype,
live chat with webcams and YouTube. Think about it … even the music
industry realizes they can’t just produce music. Every new song must
have a video to go with it.
Experts indicate only 7% of communication involves actual words, 38%
is vocal and a whopping 55% is visual. Obviously video is the only
medium that allows your customer to get the full communication
experience as if they were right there in the conversation with you
experiencing your business story and what you have to offer in person.
Video helps “pre-sell” your customer as they feel like they already
know, like and trust you before ever setting foot in your establishment or
partaking of your service.
Video Marketing on YouTube Helps Boost Your Google Ranking
Beyond just communicating your message effectively to your customers,
video should also be part of your primary online marketing objective to
attain a Page 1 Google Ranking in local internet search results.
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3. In case you didn’t know it, Google owns YouTube! Do you think there
might be an advantage to using YouTube in your marketing efforts? You
bet.
In fact, early in a new online marketing campaign, it is often possible to
get a YouTube video to rank more quickly and sometimes higher on
Google than a business web page on the same topic.
But there is a right way to setup a YouTube Channel and YouTube
videos to get noticed in the search engines. Get it wrong, and you will
likely never get any mileage from your video marketing efforts. That’s
where Little Genius Marketing comes in.
Little Genius Marketing is your Local YouTube Video Marketing Expert
At Little Genius Marketing we are experts, Little Geniuses, at
YouTube video marketing for small business. We take care of
everything from setting up your YouTube account and creating your
custom YouTube Channel to shooting, editing and marketing your
video. We will optimize it for search engines, upload it to YouTube, and
embed it on your WordPress website and other secondary video hosting
platforms along with Google+.
Not only will we help you get your message across to your customers
with your own custom video marketing message, but we will help you
manage and promote that video to get the most mileage from this
medium. Your video will communicate your business message directly,
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4. but will also serve double duty by linking and driving traffic back to
your website and Google+Local business page.
Ultimately, video will improve engagement with your audience and
drive more sales from your existing customer base. Video also works to
attract new customers and drive new leads and traffic to your doorstep
and your cash register.
Little Genius Marketing produces image-based videos for clients
throughout the U.S., but particularly if you need video marketing in
Raleigh or video marketing in Wilmington NC, we are able to come on-site
and perform custom shoots. Beyond creation of your initial video
campaign, we offer affordable monthly video marketing and
management services to continue to grow your presence on the web and
dominate your local market.
Are you ready to add video to your local marketing efforts? Contact
Little Genius Marketing today and schedule a FREE consultation. We
have complete video marketing solutions available for your business
including video reviews and testimonials; videos to promote your
products or services; and “About Us” videos to introduce and promote
you and your brand. We will create, edit, upload and promote your
videos so you can concentrate on what you do best – satisfying your
customers and managing your business.
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5. II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
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6. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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7. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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