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Initial Music Magazine Case
Study
Kerrang! Magazine
Analysing;
   Background information
   Front Cover
   Contents Page
   Magazine Article
   Target Audience
   Media Platforms
Initial Music Magazine Case Study
             Kerrang!- Background information

•Kerrang! is a UK-based magazine devoted to rock music published by Bauer
                             Media Group.

  •Kerrang took over from Sounds magazine but continued to be a metal and
   punk rock magazine. AC/DC was the first band to appear on Kerrang front
                                  cover.

•The original owner was United Newspapers who then sold it to EMAP in 1991.
 However, in 2008 EMAP sold the magazine to the current owner Bauer Media
      Group. The current editor of Kerrang magazine is Nichola Browne.

  •Kerrang has a magazine, a radio station, weekly podcasts, merchandise, a
                       website and a music channel.


•During 1980's and 1990's the magazine included heavy metal and rock acts
    such as Bon Jovi, Metallica, Venom and Motley Crue. However, the
    magazine later discarded these bands and did not have them on the
  magazine anymore. Instead they chose grunge acts like Nirvana as they
 rose to fame. The magazine is often criticized that the magazine changes
   when a new or different music trend becomes popular or "In fashion"
Initial Music Magazine Case Study
                                          Kerrang!- Front Cover
    The magazine includes 7                                                    The Kerrang title is covered by the main
     posters that the readers                                                  artists head. The magazine is confident
       can get for free. This                                                   of its brands name and the audience
    draws in an audience who                                                     are also familiar with the brand, this
     feel like they are getting                                                   means that even though the title is
         more than just a                                                       slightly covered, the audience will still
          magazine read.                                                        know what magazine they are picking
                                                                                                   up.
 The colour scheme of red,
     yellow and grey are
   contrasting colours that                                                       The magazine has lots of
  clash. However, like rock                                                         extra features to the
  music which is crazy and                                                       magazine so the readers can
loud. This reflects the colour                                                           win things.
   choices chosen by the
          magazine.                                                                 The artist “Young guns” is
                                                                                   a famous, young, UK band
                                                                                   that readers will recognise.
      The magazine gives the
     readers a chance to take
    part in competitions to win
       things. This will attract
     readers more not only for                                                The magazine is messy and has a
                                       The mid shot of Gustav Wood, the
       the music that’s in the                                                lot of things on one page. It is very
                                      lead singer of the band Young Guns,
    magazine, but so they can                                                  “In-your-face” which relates to the
                                      is appealing to the audience for both
       also take part in these                                                    genre of music the magazine
                                        genders of the readers. It can be
     competitions to win things                                               portrays which is rock music itself.
                                        appealing for people who find him
    that relates to music which
                                        appealing but also for people who
       the readers will enjoy.
                                         will recognise him straight away
                                              from the music he does.
Initial Music Magazine Case Study
                                                                      The contents page is
                                     Kerrang!- Contents Page        shown on the right hand
                                                                     side of the page. It has
There is a letter from the                                           subheadings of what is
  editor, which tells the                                          included in the magazine
audience what is going to                                            with the page numbers
be in the magazine. This                                              located next to each
makes the magazine feel                                                    subheading.
  more personal for the
          reader.




                                                                   The colour scheme on the
     The images are of
                                                                   page is bright yellow and
artists, bands and events
                                                                    black, like the colours of
  that the magazine have
                                                                     warning signs which is
    articles about in the
   magazine. The images                                             eye-catching and stands
                                                                     out at the reader. This
 are more appealing than
                                                                     makes it easier to read
 just lots of text. This not
                                                                      and more appealing.
 only makes the contents
   page look better but it
    gives the readers a
 chance to find what they
want to read about quickly
       by looking at an
 image, without having to
      read a lot of text.
Initial Music Magazine Case Study
                                    Kerrang!- Magazine Article
  The band "Architects"
  have one whole page
 which is just an image of
them taken specifically for
    the article. This can
 appeal to the reader as it
  will attract the readers                                                                        The masthead, "THIS
 who know the band and                                                                         TIME IS NOW" is big and
 will want to see what the                                                                      bold, especially the word
       article is about.                                                                         "NOW" because of the
                                                                                                  bright yellow, which is
                                                                                                 shown also on the front
                                                                                               cover of another Kerrang!
       The colour of the                                                                       magazine. These colours
 magazine article is used                                                                            against the black
    to keep the audience                                                                       background stand out and
  interested in the article.                                                                        catch the readers
   The yellow is used to                                                                                 attention.
 highlight important things
 that the magazine would
want the audience to most                                                                          The article is put into
read, while the white used                                                                        columns, which makes
        over the black                                                                             it easy to ready and
   background is used to                                                                            makes it look like a
make the writing stand out     There is a comment from one of the band members on the                formal newspaper
which means the reader is       image, which is like a taster for what the article includes.              article.
   more likely to stop and     This gets the reader to want more and will carry on reading
   read the article as the                   the full article on the next page.
  brightness would attract
      the audience to it.
Initial Music Magazine Case Study
                                               Kerrang!- Target
                                                  Audience
 Kerrang magazine is a UK based magazine devoted to Rock music published by Bauer
 Media Group
  The edgy, underground and individualistic style appeals to
 rock readers and draws them in, this is a crucial element of
any successful magazine. Key words on the front cover that
  also make the target audience evident is the words “free”
“win” and “sex” which appeal to the younger audience of 16-
  20. These get the target audience to catch the magazines
   attention and to buy the magazine. Kerrang uses these
                words on lots of their covers.
    Kerrang aims more at the male audience. The target
 audience would appeal to the hard rock content and metal
iconic male bands on the front covers pulling faces. Female
 audiences are attracted however through the free posters
       and the male rock artists and also interviews.


   It is clear that Kerrang is aimed at a young audience
  through the use of fonts, layouts and presentation. It is
aimed at the youth and the lifestyles they have. It has a up-
          to-date, modern and a down-to-earth feel.

  The magazine includes adverts that appeal to the young
   audience by using adverts that relate to their interests.
    These are advertisements of HMV, play.com, Xbox,
          alternative clothing and concert tickets.
Initial Music Magazine Case Study
 Kerrang!- Magazine Across Other
         Media Platforms

Companies that own magazines get their magazines
known and purchased through media products such
as radio, internet and TV. For example, Kerrang
magazine has their paper back magazine which is
sold in shops but also has a Kerrang radio channel
and Kerrang music channels on Sky and Virgin. They
also, like most of the magazines have a website with
news, subscriptions and articles from the magazine
itself. Most of these are free to use, apart from the
magazine itself.

The internet websites of the magazines give their       The Official Kerrang website is dark, grungy and
audience and daily readers to keep up to date with      gothic. This reflect the type of music that they promote
the latest gigs and festivals and new album releases.   and include in their magazine.
They can check up on these things everywhere they
go as these can be accessed through phones,
iPods, computers and laptops.
                                                        The website has a banner which is at the top of the
                                                        website that instantly draws attention to the
Most households have at least a TV with Sky or          competition and the things the readers can win.
Virgin where they can watch music channels, in this
example Kerrang. Or they will have a laptop which
they can use the magazines website to keep up to
date or also a phone. These are all completely free     Kerrang has two main columns on the front of the
which would appeal to their target audience very        magazine which are called “News” and “Access All
much.                                                   Areas” this gives the readers an easy shortcut to
                                                        what they want to look at and read.
Initial music magazine case study yello

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Initial music magazine case study yello

  • 1. Initial Music Magazine Case Study Kerrang! Magazine Analysing;  Background information  Front Cover  Contents Page  Magazine Article  Target Audience  Media Platforms
  • 2. Initial Music Magazine Case Study Kerrang!- Background information •Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. •Kerrang took over from Sounds magazine but continued to be a metal and punk rock magazine. AC/DC was the first band to appear on Kerrang front cover. •The original owner was United Newspapers who then sold it to EMAP in 1991. However, in 2008 EMAP sold the magazine to the current owner Bauer Media Group. The current editor of Kerrang magazine is Nichola Browne. •Kerrang has a magazine, a radio station, weekly podcasts, merchandise, a website and a music channel. •During 1980's and 1990's the magazine included heavy metal and rock acts such as Bon Jovi, Metallica, Venom and Motley Crue. However, the magazine later discarded these bands and did not have them on the magazine anymore. Instead they chose grunge acts like Nirvana as they rose to fame. The magazine is often criticized that the magazine changes when a new or different music trend becomes popular or "In fashion"
  • 3. Initial Music Magazine Case Study Kerrang!- Front Cover The magazine includes 7 The Kerrang title is covered by the main posters that the readers artists head. The magazine is confident can get for free. This of its brands name and the audience draws in an audience who are also familiar with the brand, this feel like they are getting means that even though the title is more than just a slightly covered, the audience will still magazine read. know what magazine they are picking up. The colour scheme of red, yellow and grey are contrasting colours that The magazine has lots of clash. However, like rock extra features to the music which is crazy and magazine so the readers can loud. This reflects the colour win things. choices chosen by the magazine. The artist “Young guns” is a famous, young, UK band that readers will recognise. The magazine gives the readers a chance to take part in competitions to win things. This will attract readers more not only for The magazine is messy and has a The mid shot of Gustav Wood, the the music that’s in the lot of things on one page. It is very lead singer of the band Young Guns, magazine, but so they can “In-your-face” which relates to the is appealing to the audience for both also take part in these genre of music the magazine genders of the readers. It can be competitions to win things portrays which is rock music itself. appealing for people who find him that relates to music which appealing but also for people who the readers will enjoy. will recognise him straight away from the music he does.
  • 4. Initial Music Magazine Case Study The contents page is Kerrang!- Contents Page shown on the right hand side of the page. It has There is a letter from the subheadings of what is editor, which tells the included in the magazine audience what is going to with the page numbers be in the magazine. This located next to each makes the magazine feel subheading. more personal for the reader. The colour scheme on the The images are of page is bright yellow and artists, bands and events black, like the colours of that the magazine have warning signs which is articles about in the magazine. The images eye-catching and stands out at the reader. This are more appealing than makes it easier to read just lots of text. This not and more appealing. only makes the contents page look better but it gives the readers a chance to find what they want to read about quickly by looking at an image, without having to read a lot of text.
  • 5. Initial Music Magazine Case Study Kerrang!- Magazine Article The band "Architects" have one whole page which is just an image of them taken specifically for the article. This can appeal to the reader as it will attract the readers The masthead, "THIS who know the band and TIME IS NOW" is big and will want to see what the bold, especially the word article is about. "NOW" because of the bright yellow, which is shown also on the front cover of another Kerrang! The colour of the magazine. These colours magazine article is used against the black to keep the audience background stand out and interested in the article. catch the readers The yellow is used to attention. highlight important things that the magazine would want the audience to most The article is put into read, while the white used columns, which makes over the black it easy to ready and background is used to makes it look like a make the writing stand out There is a comment from one of the band members on the formal newspaper which means the reader is image, which is like a taster for what the article includes. article. more likely to stop and This gets the reader to want more and will carry on reading read the article as the the full article on the next page. brightness would attract the audience to it.
  • 6. Initial Music Magazine Case Study Kerrang!- Target Audience Kerrang magazine is a UK based magazine devoted to Rock music published by Bauer Media Group The edgy, underground and individualistic style appeals to rock readers and draws them in, this is a crucial element of any successful magazine. Key words on the front cover that also make the target audience evident is the words “free” “win” and “sex” which appeal to the younger audience of 16- 20. These get the target audience to catch the magazines attention and to buy the magazine. Kerrang uses these words on lots of their covers. Kerrang aims more at the male audience. The target audience would appeal to the hard rock content and metal iconic male bands on the front covers pulling faces. Female audiences are attracted however through the free posters and the male rock artists and also interviews. It is clear that Kerrang is aimed at a young audience through the use of fonts, layouts and presentation. It is aimed at the youth and the lifestyles they have. It has a up- to-date, modern and a down-to-earth feel. The magazine includes adverts that appeal to the young audience by using adverts that relate to their interests. These are advertisements of HMV, play.com, Xbox, alternative clothing and concert tickets.
  • 7. Initial Music Magazine Case Study Kerrang!- Magazine Across Other Media Platforms Companies that own magazines get their magazines known and purchased through media products such as radio, internet and TV. For example, Kerrang magazine has their paper back magazine which is sold in shops but also has a Kerrang radio channel and Kerrang music channels on Sky and Virgin. They also, like most of the magazines have a website with news, subscriptions and articles from the magazine itself. Most of these are free to use, apart from the magazine itself. The internet websites of the magazines give their The Official Kerrang website is dark, grungy and audience and daily readers to keep up to date with gothic. This reflect the type of music that they promote the latest gigs and festivals and new album releases. and include in their magazine. They can check up on these things everywhere they go as these can be accessed through phones, iPods, computers and laptops. The website has a banner which is at the top of the website that instantly draws attention to the Most households have at least a TV with Sky or competition and the things the readers can win. Virgin where they can watch music channels, in this example Kerrang. Or they will have a laptop which they can use the magazines website to keep up to date or also a phone. These are all completely free Kerrang has two main columns on the front of the which would appeal to their target audience very magazine which are called “News” and “Access All much. Areas” this gives the readers an easy shortcut to what they want to look at and read.