1. The Woolies' Fridge
Inside the house Outside the house
Security panel
Wall
Customer
Minimum
stock list
Alert
Woolies's
customer centre

2. Products replenishment and payment
Employee
Product
Outside the house
Customer

3. Asking customers about products of the
competition
Customer
Coles'
product
Why?
Because I
love that
brand!

4. Use of the Information System to know
customer preferences and competition
Fridge Fridge Fridge
Database
Information about
customer's preferences
and competition
Data Analysis
Improvement
Fridges
We have now the
brand that you
like!
Nice!
Get
me
two!