2.  Ultimate goal of value-added services is to
improve value for consumers
 Platform-as-a-service gives users access to
platforms that may otherwise be inaccessible.
• Platform-as-a-Service:
• Lowers individual risk
• Simplifies development
• Allows for quick
monetization
(Zoho, 2012)

3.  Service computing can impact businesses three ways:
 Create new business opportunities:
o Commercial value added service mashups can be sold as apps
o Advertising revenue on a freely provides services
• Decrease barriers to entry:
o On demand services (IaaS & SaaS) decrease barriers to
entry for smaller businesses – increase in availability
• Increase business efficiency:
o Use of IaaS and SaaS allows businesses to pay for what they use
– no sunk costs or leftover equipment
(Plummer, 2012)

4.  Tremendous impact on global economies
 Study by KPMG on economic impact
 75% adoption rate of cloud computing
-> .23% GDP increase p.a. for 10 years
(KPMG,2012)
 Increase due to reducing costs,
reallocating resources & increased
business accessibility
• 2011 – 2012 GDP growth was 3.1% (ABS, 2013)
• Concepts not unique to Australia – significant
increase in GDP of any adopting nation

5. • Mobile Application
• Used to plan a night out
• Combines four services
Personal Evening PlannerPersonal Evening Planner

6. • Event Cinemas’ listings
• Urbanspoons’ restaurant reviews and
information
• Google Maps
• Translink’s Journey Planner
ServicesServices

7. • App will show:
• Cinema locations
• Movie information
• Movie times
• Uses Application
Programming Interface
(API)
Event CinemasEvent Cinemas

8. • App will show:
• Restaurant reviews
• Restaurant addresses
• Contact details for the
restaurants
• Will communicate using API
UrbanspoonUrbanspoon

9. • App will show
• Location of selected activities
• Map showing directions
• Will communicate using API
Google MapsGoogle Maps

10. • App will show:
• Suggested transport options
• Estimated cost and duration of journey
• Will communicate using API
TranslinkTranslink’’s Journey Planners Journey Planner
(Not
representation of
app)

11. • User chooses a location, time and date
• App provides choices for movies and restaurants fitting the
criteria
• User can book through app in some cases
• Once planned, user consults Google Maps and Journey
Planner to show the smartest and most cost effective route
UsageUsage

12. Value Added Through CombiningValue Added Through Combining
These ServicesThese Services
• User can find all relevant information in one place
• User can take said information with them
• User can change their mind later on

13. BPM ModelBPM Model

14. • Record and assist in organising daily plans
• Schedule activities ahead of time
• Plan out the fastest possible travel route for you
• Will offer you alternatives if you fail to meet your
schedule

15. • The date planning and event organiser service is
largely for entertainment purposes, so the target
audience is mainly university students, who are
often the most busy they’ll ever be.
• The providers will be, among others, Google,
Urban Spoon and Event cinemas.

16.  The app will have a 10 day free trial to sell the
idea to the user, wherein after, it will cost about
two dollars.

17. • Server crashes of its host providers will render
parts of the service unusable.
• Downtime may also occur at inopportune times for
people in other time zones.
• Spreading the mashup will require adapting more
local services and negotiating their permission to
use it.

18.  UrbanSpoon
 Google
 GIRO Inc
 Village Roadshow

19.  Select Date, Time period and
Travel Range of an event.
 Select an event from Transport,
Restaurants or Shows.

20.  Provide a schedule for upcoming
events that users have been
selected.
 Provide direction to the selected
events’ destination.
 Option to add another event.

21.  Provide travel information to the
selected event.
 Option to select driving, public
transport, walking or cycling
direction.
 Combining Services of Google
Maps and Translink Journey
planner.

23.  Selecting restaurants based on
users’ preferences.
 Providing information of nearby
restaurants (address, categories,
price)
 Press “Add” to add an event.
 Service based on “Urban spoon”
and “Google Maps”.

24.  Provide information of movies.
(Time and Location)
 Press Add to add an event
 Service based on Event Cinema.

25.  Detects users’ current location.
 Decrease users’ confusion, as
sometime could be confusing
figuring out current location.
 Provide information of public
transport (time table, what bus to
catch, bus stop location.)
 Service based on Translink Journey
Planner and Google Maps.

26.  Australian Bureau of Statistics, 2013, Australian National Accounts: National Income,
Expenditure and Product, Dec 2012, viewed 15 May 2013,
http://www.abs.gov.au/ausstats/abs@.nsf/mf/5206.0/
 KPMG (2012). Modelling the Economic Impact of Cloud Computing, Australian Information
Industry Association. pp.12. Available through:
http://www.kpmg.com/AU/en/IssuesAndInsights/ArticlesPublications/Documents/modelling-
economic-impact-cloud-computing.pdf [Accessed: 15 May 2013].
 Plummer, D. (2012). The Business Landscape of Cloud Computing., Financial Times, pp.6.
Available through:
http://www.ft.com/cms/5e231aca-a42b-11e1-a701-00144feabdc0.pdf
 Zoho (2012). Platform as a Service, Cloud Computing Platform. [online] Retrieved from:
https://www.zoho.com/creator/paas.html [Accessed: 15 May 2013].
 Conyers, S. (2012). Translink's new mobile journey planner. Source: Quest Newspapers [Image].
Retrieved May 15th
, 2013, from http://www.couriermail.com.au/questnews/commuter-advocates-
say-use-of-google-maps-and-mobile-integration-on-translink-journey-planner-a-major-
improvement/story-fn8ygho7-1226373379542