Give your SEO efforts a boost with this presentation. It has the following contents: SEO strategic goals, on page and off page optimization,website analysis, branding, keyword research tools, cross linking, spiderable links, breadcrumb navigation, website design, link building, anchor text, white hat SEO, black hat/ spamdexing
25. Spiderable link structures
Spiders would not crawl links when:
Links in hard-to-parse JavaScript
Links in flash, java, or other plug-ins
Links in power point and PDF files
Links in frames and iframes
Links on pages with hundreds of links
Links pointing to pages blocked by the meta robots tag, rel=“ No
follow “, or robots.txt
30. Where to upload your sitemap file
When your sitemap file is complete, upload the
file to your site in the highest-level directory you
want search engines to crawl (generally, the
root directory), such as
www.yoursite.com/sitemap.xml.
34. Directories
Directory name category
DMOZ, a.k.a, the open directory project general
Yahoo! Directory general
Ipl2 general
Inc.com recommended resources business
Nature.com recommended links science
The vegetarian resource Group health
Open source initiative computers
Business.com business
Best of the web general
joeAnt.com general
FreeIndex general
Audioholics buying guides business
Fast company recommended resources general
Yudkln’s recommended publicity and marketing resources business
40. The psychology of linking
Why would other webmasters link to your websites..
The webmaster is paid for the link
A business relationship came into play
The webmaster saw something of value on your site and
wanted his site’s visitors to know about it
Links were traded between sites , also called reciprocal linking
Visibility (branding): SEO for branding is about ranking highly for generic search terms that relate to the purpose of your website
Website traffic: key objective of a SEO campaign is to optimize for those queries or key phrases
High ROI: important SEO campaign objective is to generate sales, leads, advertising revenue or any other type of customer interaction
Generate a technical audit report of the website for various search engine and basis the parameters and guidelines pull insights of the current status of the site which will help in developing the tailor made SEO strategy.
Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text.
http://www.semrush.com
By analyzing your website carefully and finding out proper keywords. This task can be done by expert SEO Copywriters.
Pay attention to stemming for your keywords -Particularly to what the root word is and what Google considers to be a match for that word when optimizing pages over time.
You can do brainstorming to identify correct keywords for your site.
It identifies the section of the website you are in and the page within that section.
Good practices: your URL should not have spaces or special characters, URL should relate to your site, has to be simple and if possible memorable
Good practice: should include target key phrase to reconfirm the subject and highlight that key phrase when people search for subject. Description should accurately describe the page and present your brand. Keep it short and simple
They help give pages structure and allow users to scan a page quickly to find what they are looking for.
Good practices: page content should start with H1 , use headers in order, use primary key-phrase within headers.
Minimum of 350 words, write naturally with users in mind. Target your key phrase more in the top of your copy and ensure it’s used throughout the page
Keywords should reflect primary target keyword. No more than 5-6 keywords. Keep them unique.
<a href="http://yourcompany.com">keywords</a> link tags.
<!--insert comments here> comments tags.
Popular search terms may actually comprise less than 30% of overall searches performed on web. The remaining 70% is “long tail”
Linking between articles that cover related material can be very powerful. It helps in search engine ascertain with great confidence how relevant a web page is to a particular topic.
Links in submission-required forms
It is a way to show user where the he is in navigation hierarchy. Anchor text in breadcrumb has to be keyword rich.
Hansel and Gratel story
.No ads if possible. Because most of the ads uses Java Script which is not advised to be used.
No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.
Nothing that does not fit perfectly into the page topic; There should be no doubt in the search engine's mind (or in he user's mind) what your page is about.
No unnecessary directories. Keep your files as close to the root as possible.
No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.
Should have more text content than HTML elements
No unnecessary directories.
Create 5 different domain names. Make at least 1 of them funny. Tell them to a half dozen people and see which ones are the most memorable. You will get more honest feedback if the people do not know you well.
Avoid buying long, and confusing domain names. May people separate the words in their domain names using either dashes or hyphen. In the past the domain name itself was a significant ranking factor but now search engines have advanced it is not very significant factor anymore.
Keep two to three words in your domain name it will be more memorable. Some of the most memorable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google... You should be able to say it over the telephone once and the other person should know how to spell it and they should be able to guess
Off-Page SEO includes link building, increasing link submitting in open directories, search engines, link exchange etc.
Submitting individual pages of site, this practice is known as Deep Submission to all major Search Engines including country and industry-specific to help the site get the best ranking possible in the best and most popular Search Engines primarily Google, Yahoo, Bing etc..
This phase includes various one way linking submissions to various directory, the process includes the submission of links which is tagged along with content (introduction paragraph) and a link to the website (could be the link of landing/product page also) that helps in making sure when search engine bots crawls that page also finds the link and gives a boost to website also is good for general users who might go through that particular page or link and may click on link to know more..
When you submit your website to a web directory, we call it directory submission. Web directories is a platform for different webmaster for finding link exchange partners.Moreover you get one backlink from the directory itself, which is worth considering.
Teoma was the 1st search engine to offer a commercial implementation of link relevance. Teoma introduced the notion of hubs, which are sites that link to most of the important sites relevant to a particular topic, and authorities, which are sites that are linked to by most of the sites relevant to a particular topic.
A link from your own site back to your own site is not an independent editorial vote for your site
Getting links from a range of sources is significant factor
Search engines value this type of diversification
Search engines are constantly tuning and tweaking their algorithms. If you had all your links from blogs and search engines made a change that significantly reduced value of blog links, that could really hurt your rankings.
Here is an example of anchor:
<a href="otherpage.htm" title="Anchor
Title">Anchor Text</a>
Anchor text refers to the clickable part of a link from one web page to another. The search engine uses anchor text to help it understand what the page receiving the link is about. The impact of anchor text can be quite powerful. For example, if you link to a web page that has minimal search engine visible content, the search engine will still look for signal to determine what the page is about. Inbound anchor text becomes the primary driver in determining the relevance of the page in that scenario.
Adhering to a pro-active approach and constantly monitor website’s rankings and traffic, and analyze all relevant statistics. In case of a deviation from expected results, one should do an in-depth review and implement effective measures so that the website remains most visible on major search engines.
White hat SEO ensures that the content a search engine indexes and subsequently ranks is the same content a user will see.
It ensures that a Web Page content should have been created for the users and not just for the search engines
Always follow a White Hat SEO tactic and don't try to fool your site visitors. Be honest and definitely you will get something more
Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called Cloaking SEO tactic.
Using Hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.
Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content. This is called Meta tag stuffing.
Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called Keyword stuffing.
Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. These pages are called Doorway or Gateway Pages.
Mirror web sites by hosting multiple web sites all with conceptually similar content but using different URLs.
Creating a rogue copy of a popular web site which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious web sites. This is called Page hijacking.
Always be away to adopt any of the above Black Hat tactic to improve the rank of your site. Search engines are smart enough to identify all the above proprieties of your site and ultimately you are not going to get anything.