ie.: Seek4media.com, a growing community that attempts to deconstruct <a>digital news media</a> in all its pervasive forms across the web with up to date articles revolving around all types of interesting issues and offer constructive opinions on online news trends today from a prosumer perspectives. Our articles are created, reviewed and submitted by experienced and knowledgeable staff of professional <a>writers</a>

1. The Importance of Digital Media Marketing
With the advancements of new technologies, business trends and
strategies are also changing fast. Before, a business used to be
limited to a particular area only, now it has global reach,
addressing customers worldwide. Thanks to the digital news
media marketing, you can now store and use data in digital
format that can be released to the targeted audience anywhere,
anytime.
In digital news media marketing, you can store and use audio,
graphics, video, and text data according to your own marketing
convenience, and can direct them to the desired area, even
globally through the internet.
For greater impacts and for the sake of good presentation, you
can combine data like text, audio, video, and graphics and offer
your product or service to the potential customers. What used to
be once the efforts of many to present a product or service, has
now become an automated procedure since you do not need a
huge number of manpower to reach even globally.
Marketing has started its travel from a physical showroom and
has reached to its current destination of virtual showroom,
enabling a faster, professional and wider reach much
economically.
The world of internet has offered enormous ease when it comes

2. to marketing. The digital news media marketing has
tremendously benefited from the internet. While sitting at the
comfort of your own office, you can now market your product to
the other corner of the world. This is the great benefit of digital
marketing through internet.
Digital marketing should not be confused with the internet
marketing as different marketing approaches are made in both of
the cases. While digital news media marketing is not just limited
to the internet, the internet marketing is just limited to the
internet where you can display whatever information you want for
the targeted viewers, anywhere in the world.
Digital media marketing is not limited just to the internet, it goes
much beyond that. As the digital marketing media, you have
Short Message Services, SMS, through cell phones; Voice
broadcast; Blogs, Websites; Really Simple Syndication, RSS,
feeds; Podcasts; Video emails; Outdoor digital displays, etc.
The importance of digital media marketing has proven itself as an
essential part of a business and as a fast mean of transferring
information.
The strategy of digital marketing is based on two types - ‘pull
digital marketing’ and ‘push digital marketing.’ In Pull Digital
Marketing, it would be possible for any potential customer to
reach to the source that provides details of the product or
service.

3. Advertisers use different media to attract and direct the
customers to the targeted source, such as websites, blogs, other
audio and video sources, etc. In Pull Digital Marketing, you
actually have to ‘pull’ the customers to the targeted area.
On the other hand, in the Push Digital Marketing, customers are
provided the required information through any digital advertising
media. By using RSS, SMS, Cell phone calls, etc, you have to
‘push’ the potential customers towards your products or services.
While digital news media marketing has changed the whole
concept of marketing, it is necessary to employ multiple channels
of delivery while using both Pull and Push digital marketing
techniques.
The digital news media marketing will be more advantageous and
yielding if carefully and sensibly planned and presented to the
targeted customers. The use of graphics, audio-visual displays,
animated or impressive text, etc certainly do a great job to
attract and persuade potential customers towards your targeted
goal.
Seek4media.com, a growing community that attempts to
deconstruct digital news media in all its pervasive forms across
the web with up to date articles revolving around all types of
interesting issues and offer constructive opinions on online news
trends today from a prosumer perspectives. Our articles are

4. created, reviewed and submitted by experienced and
knowledgeable staff of professional writers