This document discusses different type styles, including serif, sans serif, and script fonts. It provides guidelines for choosing and combining typefaces based on intended tone and message. The document also covers type alignment, leading, letter and word spacing, and kerning. Type can be used as a graphic element to creatively convey meaning beyond just setting text.

2. // Introduction to Type Styles

9. // Alignment

14. // Leading, letter spacing, word spacing and kerning