The document describes various marketing and advertising materials for Wave Sport, a kayak company, including: 1) A movie ad that dealers received calls about customers wanting to see the fictional movie. 2) An ad introducing the 2001 product line and outfitting company F.A.T. 3) A series of "technical edge" ads showcasing the design technology behind the 2001 product line and F.A.T. outfitting. 4) A series of "mission possible" ads featuring the new look, boats with latest advances, and champions. 5) The front cover of a kayak selection guide/mini-catalog for Wave Sport.

2. Logo work for Wave Sport
including appropriate color usages (created new brand guidelines in addition to logos)

3. Kayak selection guide/catalog for Wave Sport
front and back cover - art designed to wrap-around

4. Kayak selection guide/catalog for Wave Sport
inside pages: how to use this catalog – information on boating styles / how weight figures into your decision

5. Kayak selection guide/catalog for Wave Sport
inside pages: how to use this catalog – information on performance characteristics

6. Kayak selection guide/catalog for Wave Sport
inside pages: specific kayak from product line / key flap open

7. Kayak selection guide/catalog for Wave Sport
inside pages: specific kayak from product line / key flap open

8. Kayak selection guide/catalog for Wave Sport
inside pages: specific kayak from product line / key flap open

9. NEVER BEFORE HAS WHITEWATER SEEN SUCH DOMINANCE
ERIC SOUTHWICK ERICA MITCHELL and ERIC JACKSON
T H E U LT I M AT E F E A R I S K N O W I N G W E D O M I N AT E B Y D E S I G N
SMOKING THE COMPETITION and EVO Studios Present A WAVE SPORT Production World Championships by ERIC SOUTHWICK and DEBS PINNIGER
Preworld and Gorge Games Championships ERIC JACKSON Outdoorplay.com Overall Title ERICA MITCHELL Preworld Championship JULIE DION
Gorge Games Championship JAMIE SIMON USFKC Overall Title BROOKE WINGER Triple Crown Title JIMMY BLAKENEY NOWR Jr. Overall Title CALEF LATORNEY
Wausau Victory TANYA SHUMAN Additional victories by RUSTY SAGE TAYLOR ROBERTS JAMIE COOPER TYLER CURTIS BILLY CRAIG KEN WHITING
STUART MOUNSEY CHARLIE BEAVERS and SAM DREVO Based on the Original Book WAVE SPORT: DOMINANCE BY DESIGN by CHAN ZWANZIG
Screenplay by DAN GAVERE Executive Producer KEITH WALLACE Showing Exclusively at FORPLAY Cinemas Original Musical SCORE Available on BIG EZ Records
DOMINANCE BY DESIGN A WAVE SPORT ORIGINAL PRODUCTION www.wavesport.com
This film has been rated XXX 800.311.7245
THE SURGEON GENERAL HAS DETERMINED THAT CIGARETTE SMOKING CAN CAUSE CANCER AND EVENTUALLY LEAD TO DEATH, HOWEVER, QUICKER METHODS OF DEATH ARE AVAILABLE SUCH AS RAPPELLING OFF SHEER ROCK FACES WITHOUT ROPES, JUMPING IN FRONT OF MOVING TRAINS,
PARACHUTING WITHOUT A PARACHUTE, POKING GORILLAS WITH STICKS, NOT PADDLING IN PAIRS, TAKING SHOWERS WITH ELECTRICAL APPLIANCES, COUNTING VOTES IN FLORIDA, EATING BURGERS MADE WITH MAD COW DISEASED COWS AND UNAUTHORIZED EXPENDITURES FOR ADS.
The “movie” ad for Wave Sport
dealers received calls from customers after this ad ran asking when the movie was going to open

10. PRO TEAM MEMBER TANYA "T" SHUMAN PRO TEAM MEMBER ERIC "EJ" JACKSON PRO TEAM MEMBER BROOKE WINGER PRO TEAM MEMBER SAM DREVO
The “new intros” ad for Wave Sport
introducing the new 2001 product line and F.A.T outfitting

11. w w w . w a v e s p o r t . c o m
U.S. 800.311.7245 • CANADA 613.382.2531
w w w . w a v e s p o r t . c o m w w w . w a v e s p o r t . c o m
U.S. 800.311.7245 • CANADA 613.382.2531 U.S. 800.311.7245 • CANADA 613.382.2531
The “technical edge” ad series for Wave Sport
showcasing the design technology behind the new 2001 product line and F.A.T outfitting

12. The “mission possible” ad series for Wave Sport
featuring a new look, new boats with the latest advances and tough champions

13. The “mission possible” ad series for Wave Sport
featuring a new look, new boats with the latest advances and tough champions

14. The “mission possible” ad series for Wave Sport
featuring a new look, new boats with the latest advances and tough champions

15. The “mission possible” ad series for Wave Sport
featuring a new look, new boats with the latest advances and tough champions

16. P R I C I N G
DOMINANCE BY DESIGN
U . S .
At Wave Sport, we operate on a simple philosophy. In order to
dominate, you’ve got to have a dedicated team of outstanding
athletes paddling quality boats based on cutting-edge designs.
And to have cutting-edge designs, you’ve got to listen to
your athletes. Guess what happens when you do? You capture
?
—
more than 40% of the top spots at whitewater competitions
across the world, including top honors at the Men’s and
G U I D E
Women’s World Freestyle Championships in Spain, just like
Team Wave Sport did in 2001.
We take pride in the fact that our progressive designs are
produced with the latest technology and manufactured to the
highest production standards. Our professional design team,
including the talents of former Olympian, World Champion and
P R O D U C T
Team Wave Sport member, Eric Jackson, and marine engineer,
David Knight, is constantly designing, building and testing these
boats, using the Paramax design system — the only parameter
driven design program in the industry — to bring you the best
kayaks on the market.
2 0 0 2
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w.wa w s . or com a m T 3 ME U R AT 6 C 3 . U VE 2 C 1
Kayak selection guide/mini-catalog for Wave Sport
front cover

17. K AYA K I
I S N ’ T N G
A J U S T
S P O R T.
. .
P R I C I N G
DOMINANCE BY DESIGN
U . S .
At Wave Sport, we operate on a simple philosophy. In order to
dominate, you’ve got to have a dedicated team of outstanding
athletes paddling quality boats based on cutting-edge designs.
And to have cutting-edge designs, you’ve got to listen to
your athletes. Guess what happens when you do? You capture
?
—
more than 40% of the top spots at whitewater competitions
across the world, including top honors at the Men’s and
G U I D E
Women’s World Freestyle Championships in Spain, just like
Team Wave Sport did in 2001.
We take pride in the fact that our progressive designs are
produced with the latest technology and manufactured to the
highest production standards. Our professional design team,
including the talents of former Olympian, World Champion and
P R O D U C T
Team Wave Sport member, Eric Jackson, and marine engineer,
David Knight, is constantly designing, building and testing these
boats, using the Paramax design system — the only parameter
driven design program in the industry — to bring you the best
kayaks on the market.
2 0 0 2
613.382.2531
om 800.311.7245
w.wa w s . or t.c
w w VISIT w v ew pw a v e s p o r t . c o m / t e a m T O M E E T O U R AT H L E T E S A N D C H E C K O U T E V E N T S C H E D U L E S .
Kayak selection guide/mini-catalog for Wave Sport
front cover – opening the piece

18. K AYA K I N G I S N ’ T J U S T A S P O R T. . . N E W F O R 2 0 0 2 : WAV E S P O R T A C C E S S O R I E S . . .
Depending on the paddler’s weight, each kayak will react and perform differently. Your our boats. Looking for the ultimate in warmth the waterline on the kayak
Our exclusive line of top quality accessories matches the exceptional performance of weight is important because of how it affects and comfort?
B. Y T T H V E S P O RM B ’ S R S A—O F LO U R
.. A W A E N U T, I T E A W Y Y IFE W E I G H T A N D (See sidebar on waterlines for more information). Basically, the more you weigh, the lower a boat will sit in the water and that is what affects boat performance.
Choose from a wide variety of spray skirts, PFDs, and layering pieces. Or check out our funky street wear and look stylish off the river in
Since its introduction in 1986, Wave T
H O W I Sport has always been about moving the sport of
A F F E C T S K AY A K P E R F O R M A N C E
board yellow ratings if you weigh
Use shorts, sweatshirts, T-shirts, tank tops, caps and ratings For functional clothing that
Use orange more. if you weigh Use red ratings if you weigh Use green ratings if you weigh
whitewater kayaking forward. We have become the leader in producing cutting-edge, 80 to 100 lbs./36.4 to 45.4 kg 101 to 120 lbs./45.5 to 54.5 kg 121 to 140 lbs./54.6 to 63.6 kg 141 to 160 lbs./63.7 to 72.7 kg
CHARACTERISTICS works on or off the water, Wave Sport has everything for the serious paddler. THERMAL WEAR
high performance kayaks by working with the top, world-class paddlers to design, test,
River Stay warm and comfortable with Wave 1
Sport’s
and promote the brand.
Running
4 3 3 2 1 1 1 6 5 4 3 2 2 1 6 6 6 5 4 3 2 TECHNICAL ACCESSORIES 1
6 5 4 3 2 2 6 6
D6O M I N A N C E B Y D6E S6I G 6
5 5 4 3
N 6 6 6 5 5 4 3 1 1 1
premium layering pieces. Most of our thermal
The sport of kayaking is evolving at an amazing rate. New designs have made the sport Wave Sport creates the highest quality and most durable tech gear available. Most a simplecovers
At Wave Sport, we operate on cockpit philosophy. In order to
wear is available in both men’s and women’s
more accessible to more people and 6
Playboating 6 the fit and feel3 boats is better than ever before. 6
6 4 of 2 1 3 4 5 5 4 3 3 3 4 5 6 5 4 3 4 5 6 5 4 3 3 dominate, you’ve 6 as to have in dedicated team of 4
and spray skirts come 3 small, standard and large rim 6
in 4 5 got well as a extra-small up
sizes, 5 1 2 3 outstanding
5 6 6 6 6 5 3 1 1 1
small medium, large and
And Wave Sport has been a dominant force throughout this evolution. athletes paddling quality boats based on cutting-edge designs.
to extra-large waist sizes. Our exclusive PFDs are available in XS/S, M/L, or XL/XXL.
And to have cutting-edge designs, you’ve got to listen to extra-large sizes.
In 2002, we have taken this evolution one step further. We are proud to introduce the Siren,
Creek 2 1 1 1 1 1 1 2 2 1 1 1 1 1 2 2 2 2 2 1 1 3 2 2 2 1 1 1 4 3 your athletes. Guess what happens when you4do? 4
2 2 2 1 1 4 4 You capture
4 3 2 1 1 1 1 1 1 1
Boating
the industry’s first kayak designed specifically for the female paddler. In addition, look for more than 40% of the top spots at whitewater competitions
the Aces, a new series of high performance playboats featuring the loosest hull in Wave Sport across the world, including top honors at the Men’s and
history, as well as a new-generation 5
Vertical 4 creekboat, the 6
6 6 6 6 3 4 5
Mutant. For you bigger guys, we’ve 6 6 6 6 1 3 4 5 5 6 6 2 3 5 6 6 6 6 1 1 1 1
2 Women’s World Freestyle Championships in Spain, just like
3 4 5 6 6 2 3 4 6 5 6 6 6 6 6 6
created Ability
the Super EZ, featuring the same perfect blend of river-running ease and play ability Team Wave Sport did in 2001.
Cockpit Cover – Neoprene Spray Neoprene Kevlar
Color: Black or Blue Skirt – Bungee Spray Skirt – Bungee
as our smash hit EZ series.
$24.00 $90.00 $110.00
Retentiveness 6 6 5 4 2 1 1 6 6 5 4 3 2 1 6 6 6 6 5 4 3 6 6 5 4 3 2 1 6 6 We take pride in the fact that our progressive designs are 6
6 6 6 5 4 6 6 6 6 6 5 6 5 3 2 1 1 1
Look to Wave Sport for kayaks that fit better, run rivers better, perform today’s moves easier, produced with the latest technology and manufactured to the
make more moves possible and allow you to descend those steep creeks. highest production standards. Our professional design team,
Looseness 6 6 5 4 2 1 1 6 6 5 5 4 3 2 6 6 6 6 5 4 3 6 6 5 5 4 3 2 6 6 6 5 5 4 3 6 6 6 6
including the talents of former Olympian, World Champion and6 6 5 6 6 5 4 2 1 1
There’s never been a better time
Team Wave Sport member, Eric Jackson, and marine engineer,
to be a kayaker. It doesn’t matter
David Knight, is constantly designing, building and testing these
Carving 5 6 6 5 5 4 if you’re a man or a woman, young 5
3 3 4 5 5 4 3 2 2 3 4 5 5 5 2 3 4 5 4 3 2 2 2 Evo Spray Skirt
3 4 5 5 Evo Spray Skirt
5 1 Cockpit Cover/Gear 2
1 1 3 4 6 5 6 6 6 5 5 4
Ability boats, using the Paramax design system Blackthe only parameter
– Bungee – Rubber Bag – — or Blue
or old, short or tall. Wave Sport is $70.00 $90.00 $66.00
driven design program in the industry — to bring you the best
creating the right products to make kayaks on the market.
Edginess 2 2 3 4 5 6 6 2 3 4 5 6 6 6 1 1 1 2 3 4 5 1 2 2 3 4 5 6 1 1 1 1 2 3 4 1 1 1 2 2 3 4 3 4 4 6 6 6 6
your first day or your 20th year
on the river a fun, exhilarating
Speed 5 5 4 3 2 1 and 1
memorable 5
experience.
5 5 4 3 2 1 5 5 5 5 5 4 3 5 5 4 4 3 2 1 5 5 5 5 5 4 3 5 5 5 5 4 4 4 5 4 3 2 1 1 1
Proteus PFD – WS Team LP – Pillar Stash –
And after all, isn’t that Color: Blue or Red Color: Blue or Red Color: Red or Yellow
Comfort 6 6 5 4 3 2 what kayaking is all6about? 4
1 6 6 5 3 2 Product Guide6Photos6
6 by: 6 5 4 3 6 6 5 4 3 2 1 6 6 $130.00 6
6 5 4 $95.00
3 6 $24.00
6 6 6 6 5 5 6 5 3 1 1 1 1
Dan Gavere, Scott Engle, Keith Wallace,
Lisa Beckstead, Andrew Sainsbury, Tanya Shuman,
V I S I T w w w$$$a v e sS I o r tN c o m / u s T O L E A R N M O RE A B. 7 T U S .
Retail Price .w
USA p RE . $1125 AC
E 4 OU $1125 Taylor A C E and Matt Hulsman.
Robertson 5 . 1
$1125 EZ
$1050 BIG EZ
$1050 SUPER EZ
$1050 EVO
$945
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VISIT w a . e a v o r t o t c 8 E O R AT H . T S A 5 T S H. 3 L S
Kayak selection guide/mini-catalog for Wave Sport
left flap open: introduction / company philosophy

19. K AYA K ? AT E R
W H I T E W A
C H O O S E Y O U D O H O W
K AYA K I N G I S N ’ T J U S T A S P O R T. . . N E W F O R 2 0 0 2 : WAV E S P O R T A C C E S S O R I E S . . .
Depending on the paddler’s weight, each kayak will react and perform differently. Your our boats. Looking for the ultimate in warmth the waterline on the kayak
Our exclusive line of top quality accessories matches the exceptional performance of weight is important because of how it affects and comfort?
B. Y T T H V E S P O RM B ’ S R S A—O F LO U R
.. A W A E N U T, I T E A W Y Y IFE W E I G H T A N D (See sidebar on waterlines for more information). Basically, the more you weigh, the lower a boat will sit in the water and that is what affects boat performance.
Choose from a wide variety of spray skirts, PFDs, and layering pieces. Or check out our funky street wear and look stylish off the river in
Since its introduction in 1986, Wave T
H O W I Sport has always been about moving the sport of
A F F E C T S K AY A K P E R F O R M A N C E
board yellow ratings if you weigh
Use shorts, sweatshirts, T-shirts, tank tops, caps and ratings For functional clothing that
Use orange more. if you weigh Use red ratings if you weigh Use green ratings if you weigh
whitewater kayaking forward. We have become the leader in producing cutting-edge,
CHARACTERISTICS 80 to 100 lbs./36.4 to 45.4 kg DOMINANCE B
101 to 120 lbs./45.5 to 54.5 kg
121 to 140 lbs./54.6 to 63.6 kg 141 to 160 lbs./63.7 to 72.7 kg
high performance kayaks by working with the top, world-class paddlers to design, test, Y DESIGN
works on or off the water, Wave Sport has everything for the serious paddler. THERMAL WEAR
At Wave Sport, we
River
and promote the brand. 4 3 3 2 1 1 1 6 5 4 3 2 2 1 6 6 6 5 4 3 2 TECHNICAL ACCESSORIES 1
6 5 4 3 2 2 6 6 6 5 5 4 operate on a simple philosoph 6
3 6 6 6 6 Stay warm and comfortable with Wave 1
6 5 5 4 3 1 Sport’s
1 1
Running dominate, you’ve y. In order to
got to have a dedic premium layering pieces. Most of our thermal
athle tech gear available. Most ated team of outst
The sport of kayaking is evolving at an amazing rate. New designs have made the sport Wave Sport creates the highest quality and most durable tes paddling quality boats cockpit covers anding
based on cutting-ed
more accessible to more people and 6
the fit and feel3 boats is better than ever before. 6
of 2 And to have cutting-ed ge designs. wear is available in both men’s and women’s
Playboating 6 6 4 1 3 4 5 5 4 3 3 3 4 5 6 5 4 3 4 and spray skirts come 3 small, standard and large rim 6
5 6 5 4 in 3 3 4 5 sizes, as welldesigns, 1
6 ge as in extra-small up
5 you’v2 got3to listen 5
4 6 6 6 6 5 3 1 1 1
your athletes. Gues e to small medium, large and
And Wave Sport has been a dominant force throughout this evolution. s what happens when
to extra-large waist sizes. Our exclusive PFDs are available in XS/S, M/L, or XL/XXL.
more than 40% of you do? You captu extra-large sizes.
the top spots at white re
In 2002, we have taken this evolution one step further. We are proud to introduce the Siren, across 2 water competitions
Creek 2 1 1 1 1 1 1 2 2 1 1 1 1 1 2 2 2 2 2 1 1 3 2 2 2 1 1 1 4 3 2 the world, 1
2 including top hono
1 4 4 4 4 4 3 2 1 1 1 1 1 1 1
Women’s World Frees rs at the Men’s and
Boating
the industry’s first kayak designed specifically for the female paddler. In addition, look for
tyle Championships
Team Wave Sport in Spain, just like
the Aces, a new series of high performance playboats featuring the loosest hull in Wave Sport did in 2001.
history, as well as a new-generation 5
Vertical 4 creekboat, the 6
6 6 6 6 3 4 5
Mutant. For you bigger guys, we’ve 6 6 6 6 1 3 4 5 5 6 6 2 3 5 6 6 6 6 1 2 3 4 5 6 6 1 1 1 2 3 4 6 5 6 6 6 6 6 6
created Ability
the Super EZ, featuring the same perfect blend of river-running ease and play ability We take pride in the
Cockpit Cover – fact Spray our progr
Neoprene that Neoprene Kevlar
produBlack or Blue the Skirt – Bungee
Color: ced with
essive designs are
as our smash hit EZ series. latest technology Spray Skirt – Bungee
$24.00
highest6production $90.00 and manufactured 6
6 $110.00
Retentiveness 6 6 5 4 2 1 1 6 6 5 4 3 2 1 6 6 6 6 5 4 3 6 6 5 4 3 2 1 6 6 6 6 5
standards. Our profe 6
4 6 6 to the6 5 6 5 3 2 1 1 1
Look to Wave Sport for kayaks that fit better, run rivers better, perform today’s moves easier, including the talen ssional design team
ts of former Olym ,
Team Wave Sport pian, World Champion
make more moves possible and allow you to descend those steep creeks. member, Eric Jack and
Looseness 6 6 5 4 2 1 1 6 6 5 5 4 3 2 6 6 6 6 5 4 3 6 6 5 5 4 3 2 6 6 David Knight, is cons 3
6 5 5 4 6 son, and 6
6 marine engineer,
6 6 6 5 6 6 5 4 2 1 1
There’s never been a better time tantly designing, build
boats, using the Para ing and testing these
to be a kayaker. It doesn’t matter max design system
driven design progr — the only parameter
am in the
Carving 5 6 6 5 5 4 if you’re a man or a woman, young 5
3 3 4 5 5 4 3 2 2 3 4 5 5 5 2 3 4 5 4 3 2 2 2 Evo Spray Skirt
5 Evo Spray Skirt indus1 Cockpit Cover/Gear 2
kayaks 4 the mark Rubber
3 5 5 try — to bring you 3
1 1 the best4 6 5 6 6 6 5 5 4
Ability – Bungee on – et. Bag – Black or Blue
or old, short or tall. Wave Sport is $70.00 $90.00 $66.00
creating the right products to make
Edginess 2 2 3 4 5 6 6 2 3 4 5 6 6 6 1 1 1 2 3 4 5 1 2 2 3 4 5 6 1 1 1 1 2 3 4 1 1 1 2 2 3 4 3 4 4 6 6 6 6
your first day or your 20th year
on the river a fun, exhilarating
Speed 5 5 4 3 2 1 and 1
memorable 5
experience.
5 5 4 3 2 1 5 5 5 5 5 4 3 5 5 4 4 3 2 1 5 5 5 5 5 4 3 5 5 5 5 4 4 4 5 4 3 2 1 1 1
Proteus PFD – WS Team LP – Pillar Stash –
And after all, isn’t that Color: Blue or Red Color: Blue or Red Color: Red or Yellow
Comfort 6 6 5 4 3 2 what kayaking is all6about? 4
1 6 6 5 3 2 Product Guide6Photos6
6 by: 6 5 4 3 6 6 5 4 3 2 1 6 6 $130.00 6
6 5 4 $95.00
3 6 $24.00
6 6 6 6 5 5 6 5 3 1 1 1 1
Dan Gavere, Scott Engle, Keith Wallace,
Lisa Beckstead, Andrew Sainsbury, Tanya Shuman,
V I S I T w w w$$$a v e sS I o r tN c o m / u s T O L E A R N M O RE A B. 7 T U S .
Retail Price .w p RE . $1125 AC
E 4 OU $1125 Taylor A C E and Matt Hulsman.
Robertson 5 . 1
$1125 EZ
$1050p
VISI T w w w . w a v e
BIG EZ
$1050 SUPER EZ
$1050 EVO
$945
USA
s o r t . c o m / t e a m TO M
E E T O U R AT H L E T E S A N
D CHECK OUT EVENT
SCHEDUL S
w w w. w a v e s p o r t . c o m 800.311.7245 6 1 3 . 3 8E2. . 2 5 3 1
Kayak selection guide/mini-catalog for Wave Sport
left flap open – opening the piece further