Microsoft. Finding customer relevance for the apps market.
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The document discusses developing an app called "Inspire" to address consumer problems related to health, wellbeing, food, and cooking. It aims to help users avoid unexpected high prices, suggest healthier alternatives to products, advise on product health claims, provide easy and fast cooking recipes, help with efficient shopping, and inspire indulgent but healthy eating. Market research shows a need for an app that solves real consumer problems and contributes to their wellbeing.
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Microsoft. Finding customer relevance for the apps market.
- 1. Inspire The ultimate app for health & wellbeing
- 2. @katrienbarrat c-change.be
- 3. Through our market studies we have a good view on new consumers’ problems
- 4. 1. There is still place for The Ultimate Dream App making Surface unmissable if you solve real consumer problems and contribute to what really matters 2. For health and food what matters is avoiding the "price-shock-at-the-till" 3. Also solving my wish for "Healthy Hedonism" and inspire-help me to cook and eat better stuff 4. Because the situation may be hopeless but it is not serious
- 5. Vote !
- 6. And another this year? Already, FAO Food Price Index Corn and soybean futures are at 1990 – June 2012 record highs and 200 still increasing 2002 – 2004 = 100 Two record food price spikes within three years ? 150 100 50 1990 1995 2000 2005 2010 2013 Source: The Food and Agriculture Organization of the United Nations, 2012
- 7. Households Food 20% Transport “Stuff” (ICT, appliances,...) 17% Energy 6% 20% of budget Source: FOD Household budget 2011
- 9. Help avoid “Surprise at the till” moment
- 10. Suggest alternatives to certain expensive, unhealthy, less sustainable products
- 11. Advise me whether this product is as OK as the label claims
- 12. Help me cook easy, fast and good for everyone
- 13. Help me shop efficient, easy and fast and cut out my transport
- 14. Inspire me how to fully indulge my food without doing bad for health and planet
- 15. Unexpected segments take the lead
- 16. 1. There is still place for The Ultimate Dream App making Surface unmissable if you solve real consumer problems and contribute to what really matters 2. For health and food what matters is avoiding the "price-shock-at-the-till" 3. Also solving my wish for "Healthy Hedonism" and inspire-help me to cook and eat better stuff 4. Because the situation may be hopeless but it is not serious