jetBlue called all customer to help design the next tablet experience in their ThinkUp program. Here my 3 ideas: Blue Library, Shop True Expansion and Romans Do.

1. JetBlue Airways Calls All Customers to Help
Design Next Tablet App in New ThinkUp
Campaign
http://prn.to/SApnpk

2. jetBlue
Blue Library Blue Library
Reading devices are common among travelers
Travelers connected Devices:
37% of 2,682 travelers
surveyed say they use tablets
37% 22%
and 22% use e-readers
while flying
TABLETS E-READER
Do you get bored while flying?
“In Flight Entertainment Market size is expected to grow from $2
billion in 2012 to $3 billion by 2017”
No time to stop to buy or don’t want to carry the magazines
around the airport? “Blue Library” allows customers get the
magazines they love on their tablet for a freemium service. jetBlue
Blue Library
customers can download magazines issues; read free articles or for
a discounted fee get the whole issue or yearly subscription.
1 2 3
Download Access Read your favorite
jetBlue App in-Flight Experience magazine in Blue Library
Sources:
http://www.flightview.com/TravelersSurvey/downloads/survey_infographic_poster.pdf
http://forum.xda-developers.com/showthread.php?t=1774004
http://www.iconfinder.com/icondetails/68674/64/_icon
http://www.prweb.com/releases/in-flight-entertainment/market/prweb10164312.htm
http://www.iconfinder.com/icondetails/58767/128/cart_insert_shopping_icon
http://travel.usatoday.com/flights/story/2012-09-10/Survey-Fliers-switch-to-tablets-rather-than-laptops/57720438/1

3. jetBlue
Shop True Expansion Blue Library
What do I do when I land?
Self-Service most desired mobile features:
Sources: http://www.flightview.com/TravelersSurvey/downloads/survey_infographic_poster.pdf
How many times are you in a plane and realized you don’t know
anything about the airport you’re landing?
Shop True expand its services to airports’ store and services;
pleasantly read the terminal map, get special discounts
on shop, restaurants or even on ground transportation
right from your tablet
Best Food in the Airport $10 off GET OFFER
Sources:
http://www.flightview.com/TravelersSurvey/downloads/survey_infographic_poster.pdf
http://travel.usatoday.com/flights/story/2012-09-10/Survey-Fliers-switch-to-tablets-rather-than-laptops/57720438/1
http://images.broadbandgenie.co.uk/fckImages/products/google-nexus-7-landscape.jpg

4. jetBlue
When in Rome do what Romans do Blue Library
What is happening at my destination?
When in Rome do what Romans do. jetBlue app allows customer know
the place you are landing.
What plays are in NYC, best coffee shop in Santo Domingo, local
Puertorican salsa places. From the most famous tourist locations
to the more local flavor places.
jetBlue app gives you all.
Best Traditional Puertorican Food GET OFFER
Sources:
http://www.manticpoint.com/resource/documents/Mobile%20Travel%20Strategy.pdf
http://images.broadbandgenie.co.uk/fckImages/products/google-nexus-7-landscape.jpg
http://www.prsalsa.com/imagenes/logo.jpg
http://estaticos02.cache.el-mundo.net/elmundo/fotos_gente/2007/07/29/1185699683_extras_fotos_gente_0.jpg
http://i.usatoday.net/travel/_photos/2007/08/23/puertorico-topper.jpg
http://cdni.condenast.co.uk/646x430/s_v/salsa_16jul12_pr_646x430.jpg