This document discusses the opportunities for online promotions, specifically through parenting magazines. It notes that online promotions revenue has grown significantly in recent years. Some key opportunities discussed include running sponsored contests, advertiser contests on Facebook pages, and expanding reader's choice programs. Various case studies are presented of publications that saw substantial revenue increases from implementing online promotions strategies like contests and reader's choice programs. The presentation encourages the use of email and social media to promote contests and build audience engagement and new subscriber databases.
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Online Promotions are an EXPLOSIVE Opportunity
1. Online Promotions are an
EXPLOSIVE Opportunity
& Parenting Magazines are Ready
Stephanie Carey | Business Development | Second Street | @SCareyOnline
D R I V I N G
R E V E N U E
@secondstreetlab
|
B U I L D I N G
D A T A B A S E
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G R O W I N G
A U D I E N C E
12. Daily Activities of US Internet Users
100%
90%
80%
70%
60%
50%
91% of people
check their email
at least once a day
40%
30%
20%
10%
0%
Pinterest
YouTube
Instagram
Twitter
Facebook
Text
Email
Source: eMarketer
@secondstreetlab
13. The Impact of Email
Contest Submissions by Day
400
350
300
70% of
Submissions
250
200
150
100
50
0
Day 1
Day 2
@secondstreetlab
Day 3
Email Sent
Day 5
Day 6
Day 7
38. Identify the Right Sponsors
Who do I want to
grow business with?
Who would be a
good match for the
target demographic
& contest theme?
@secondstreetlab
Who needs a fresh
idea to maintain or
increase spend?
39. Exclusive UGC Contest Sponsorship Package
Branded Micro Site
$500
½ Page Horizontal Ad 10” X 5”
$750
Contest setup on your Facebook Page
$500
Like-Gate
$750
Opt-in for Email Database
$750
Social media mentions
$500
Email campaign, all including the sponsor’s logo & coupon/offer:
- Invitation email encouraging entries to entire promotion database
of 40,000 people: 1 week before the contest begins
- Follow up invitation email: Day contest begins
- Thank you for entering/voting email: All registered users
- Winner announcement email at end of season with coupon/offer
Web Display Ads, 100k ROS impressions
$750
Total Value:
@secondstreetlab
$1,000
$5,500
40. 2
D R I V I N G
RUN ADVERTISER
CONTESTS
R E V E N U E
@secondstreetlab
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B U I L D I N G
D A T A B A S E
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G R O W I N G
A U D I E N C E
41. What is a Facebook Contest?
Contest App
@secondstreetlab
56. Quad-City Times Shared Agency-Model Package
Facebook marketing consultation
Included
1 Sunday Full Page Promotional Ad
$3,150
3-3 Column x 10” Promotional Print Ads
$2,340
Shared email to 80K +
$6,000
100k ROS impressions (728x90 promotional ad)
$2,000
Total dominance contest promotion
$2,000
Set up and placement on contest page
$500
Total Value:
Cost to Advertiser:
@secondstreetlab
$15,990
$1,000
58. Exclusive Agency-Model Sales Package
Facebook Marketing Consultation
$500
½ Page Spread 20.2” x 5”
$1,000
½ Page Horizontal Print Ad 10” x 5”
$750
Contest Setup on Facebook Page
$500
Like-Gate
$750
Opt-in for Your Email Database
$750
Social Media Mentions
$500
Email to Database of 20K
$1,000
Web Display Ads, 100k ROS impressions
$750
Total Cost:
@secondstreetlab
$6,500
59. Shared Agency-Model Sales Package
Facebook Marketing Consultation
$500
1 Full Page Promotional Ad
$3,150
3 ½ Page Horizontal Print Ads 10” x 5”
$2,350
Shared Email to Database of 20K
$2,000
100K ROS impressions (728 x 90 Promotional Ads)
$2,000
Total Dominance Contest Promotion
$2,000
Contest Setup on Facebook Page
$500
Total Value:
Cost:
@secondstreetlab
$13,500
$1,000
60. 3
D R I V I N G
EXPAND READER’S
CHOICE
R E V E N U E
@secondstreetlab
|
B U I L D I N G
D A T A B A S E
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G R O W I N G
A U D I E N C E
63. “Our new tool gave me the ability
tabulate votes faster, offer enhanced
listings to increase revenue, plus collect
email opt-ins for my deals program.
It only took 30 minutes to set up this
year! Last year it took a week and a half
to tabulate this year we drastically
reduced that.”
Tammy Burdick
Senior Market Analyst, The Roanoke Times
@secondstreetlab
64. REVENUE
OPPORTUNITIES
D R I V I N G
R E V E N U E
@secondstreetlab
|
B U I L D I N G
D A T A B A S E
|
G R O W I N G
A U D I E N C E
78. Exclusive Ballot Sponsorship Package
Full color ½ page ad in “Vote for Me” Preview Section
$2,000
Upgraded listing with image, phone number, location,
website, & social buttons
$150
Leaderboard ad above sub-category section
$500
300 x 250 ad on the ballot page
$250
Opt-in for Email Database on registration page
$250
Social media mentions with links back to sponsor’s accounts
$1,500
Email campaign, all including the sponsor’s logo & coupon/offer:
- Invitation email encouraging entries to entire promotion
database of 40,000 people: 1 week before the ballot begins
$1,000
- Follow up invitation email: day ballot begins
- Thank you for voting email: All registered users
- Winner announcement email at end of ballot with coupon/offer
Web Display Ads, 100k ROS impressions
$750
Total Value:
$6,400
@secondstreetlab
82. Name an advertiser you’d like to
get more revenue from
Don’t be shy!
@secondstreetlab
83. Let’s pick the right promotion for them.
@secondstreetlab
84. Exclusive UGC Contest Sponsorship Package
Branded Micro Site
$
½ Page Horizontal Ad 10” X 5”
$
Contest setup on your Facebook Page
$
Like-Gate
$
Opt-in for Email Database
$
Social media mentions
$
Email campaign, all including the sponsor’s logo & coupon/offer:
- Invitation email encouraging entries to entire promotion database
of 40,000 people: 1 week before the contest begins
- Follow up invitation email: Day contest begins
- Thank you for entering/voting email: All registered users
- Winner announcement email at end of season with coupon/offer
$
Web Display Ads, 100k ROS impressions
$
Total Value:
@secondstreetlab
$
85. Sweepstakes Sponsorship Package
Print Ads
$
Social media mention
$
Opt-in for Your Email Database
$
Survey question
$
Social Media Mentions
$
Email to Database of XK
$
Web Display Ads
$
Total Cost:
@secondstreetlab
$
86. Exclusive Agency-Model Sales Package
Facebook Marketing Consultation
$
½ Page Spread 20.2” x 5”
$
½ Page Horizontal Print Ad 10” x 5”
$
Contest Setup on Facebook Page
$
Like-Gate
$
Opt-in for Your Email Database
$
Social Media Mentions
$
Email to Database of 20K
$
Web Display Ads, 100k ROS impressions
$
Total Cost:
@secondstreetlab
$