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Introduction to Voter’s Choice

D R I V I N G

R E V E N U E

#PromotionsLab

|

B U I L D I N G

D A T A B A S E

|

G R O W I N G

A U D I E N C E
Presenters

Matt Coen
President & Co-Founder
matt@secondstreet.com
@mcoen

#PromotionsLab

Doug Villhard
President & Co-Founder
doug@secondstreet.com
@DougVillhard

Julie Foley
Director of Affiliate Success
julie@secondstreet.com
@julie_foley
Want to win an
exclusive prize? Be the
one who tweets the
most with our hashtag
#PromotionsLab

Follow @secondstreetlab

#PromotionsLab
Questions and Recording

Note: We are
recording this
webinar and you will
receive an email with
links to the recording
and slide deck.

#PromotionsLab
Who We Are

#PromotionsLab
3,000 Media Partners

#PromotionsLab
How This Will Work
• Visual slide while Chaney talks about how the
presentation will work

#PromotionsLab
HISTORY OF
BALLOT
PROMOTIONS
#PromotionsLab
#PromotionsLab
#PromotionsLab
#PromotionsLab
#PromotionsLab
#PromotionsLab
BUT THERE ARE
SOME PAIN POINTS

#PromotionsLab
#PromotionsLab
#PromotionsLab
#PromotionsLab
Voter’s choice
Product

#PromotionsLab
“Our new tool gave me the ability tabulate votes
faster, offer enhanced listings to increase
revenue, plus collect email opt-ins for my deals
program.

It only took 30 minutes to set up this year! Last
year it took a week and a half to tabulate this year
we drastically reduced that.”
- Tammy Burdick, Senior Market Analyst at The Roanoke Times
#PromotionsLab
Try It Out!

secondstreetlab.com/ballot

secondstreetlab.com/ballot
secondstreetlab.com/ballot
secondstreetlab.com/ballot
REVENUE
OPPORTUNITIES

#PromotionsLab
Voter’s Choice Revenue Opportunities

secondstreetlab.com/ballot
Online Ads

secondstreetlab.com/ballot
Category Sponsor

secondstreetlab.com/ballot
Upgraded Listings

secondstreetlab.com/ballot
Special Print Issue

secondstreetlab.com/ballot
secondstreetlab.com/ballot
Deals Store

secondstreetlab.com/ballot
CASE STUDY:
THE RECORDJOURNAL
#PromotionsLab
The Record-Journal
Meriden, CT
19,500 circulation
myrecordjournal.com

secondstreetlab.com/ballot
#PromotionsLab
Record-Journal Revenue Results
Package Component

Revenue

Print Ads

$15,600

Enhanced Listings

$5,300

Special Section

$5,000

Deals Store

$18,000

Total:

$43,900

secondstreetlab.com/ballot
BALLOTS: MORE
THAN JUST ONCE A
YEAR
#PromotionsLab
#PromotionsLab
HOLIDAY

#PromotionsLab
#PromotionsLab
SPORTS

#PromotionsLab
#PromotionsLab
#PromotionsLab
THE SIGNAL FOOTBALL BALLOT

#PromotionsLab
COMMUNITY EVENTS

#PromotionsLab
#PromotionsLab
#PromotionsLab
PARENTING

#PromotionsLab
#PromotionsLab
WEDDING

#PromotionsLab
#PromotionsLab
WORKPLACES

#PromotionsLab
#PromotionsLab
RESTAURANTS

#PromotionsLab
#PromotionsLab
#PromotionsLab
CASE STUDY:
ROANOKE TIMES

#PromotionsLab
The Roanoke Times
Roanoke, VA
85,000 circulation
7.8 MM pv/month
www.roanoke.com

secondstreetlab.com/ballot
#PromotionsLab
The Roanoke Times Revenue Results
Package Component

Revenue

Enhanced Listings

$1,600

Category Sponsorships

$3,600

Facebook PPC

$800

Print Special Section

$51,000

Deals Store

$16,450

Total:

$73,450

secondstreetlab.com/ballot
secondstreetlab.com/ballot
TAKEAWAYS

#PromotionsLab
TRADITIONALLY, T
HIS HAS BEEN
DIFFICULT

secondstreetlab.com/ballot
secondstreetlab.com/ballot
Now it isn’t

secondstreetlab.com/ballot
#PromotionsLab
#PromotionsLab
HUGE REVENUE
OPPORTUNITY

secondstreetlab.com/ballot
Voter’s Choice Revenue Opportunities

secondstreetlab.com/ballot
MORE THAN
JUST ONCE A
YEAR
secondstreetlab.com/ballot
secondstreetlab.com/ballot
secondstreetlab.com/ballot
ADD THIS TO
YOUR BUDGET
secondstreetlab.com/ballot
RESOURCES

#PromotionsLab
secondstreetlab.com/ballot
secondstreetlab.com/ballot
secondstreetlab.com/ballot
secondstreetlab.com/ballot
secondstreetlab.com/ballot
secondstreetlab.com/voters-choice
#PromotionsLab
Want to Learn More?

secondstreetlab.com/vc-webinar

secondstreetlab.com/ballot

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