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1. www.highlyrelevant.com How to Connect Your Website with the Greatest Possible Audience & SEO for 2010

4. Why Should You Care About SEO? New data now shows 4,000 searches a second!

5. SEO for 2010 • Search Engine Market Share • Search Engine Results & User Search Behavior • How a Webpage Ranks Well in Search Engines • Search Engine Path of Discovery • Google Keyword Research Tool • Google Insights & Trends • Getting into Google Local Search Results • Getting into Google Local Business Directory SEO Overview Keyword Research Article Writing Local SEO Introduction and Statistics • Headline and Title Tag Best Practices • Sub headlines and Slug Best Practices • Content and Linking Practices • Current Traffic Statistics and Our Experience

6. What is SEO?

7. Example Ranking from Oscars 2009 Step 1 – Use Google Trends to research most searched phrases from previous year Beat out big websites such as Esquire and Huffington Post Post got 50,000 hits Ranked number 1 for several keywords

8. Twirlit Statistics - Oscars 2009

10. Why the Obsession with Google

12. Human Goals of Searching Data from Hitwise shows a similar distribution of search query lengths What does this mean for 2010?

13. Determining Searcher Intent

14. How People Search – ‘Breakdown’

15. How People Search The user performs five searches over a 55+ minute period before making a final selection. A 2007 study of e-commerce sites by ScanAlert showed that 30% of online transactions occurred more than 24 hours after the initial search.

16. How Users Scan Results Pages Paying for Sponsored Result #3 yields less exposure than being number 7, 8 or 9 in organic results!

17. 70% of Users Don’t Go Beyond the 1 st Page of Search Engines!

18. Understanding the Layout of Search Results Pages SERP’s

21. SERP’s for Popular Keywords For popular searches, the search engines include Vertical Search Results in the form of Product Results. Google calls these onebox results

22. SERP’s for Local Keywords 1 For local searches, the search engines now include Vertical Search Results, such as Google Local Results.

23. Local SEO - Interlude Always Manually Submit Site – Google Local –Google Maps • https://www.google.com/local/add – Yahoo Local • http://listings.local.yahoo.com – MSN/Live Search Local –Changes Coming Soon • https://ssl.search.live.com/listings/ListingCenter.aspx

24. Local SEO - Interlude Keyword Optimize Content – Business Title –Business + Keyword Phrase • Bob’s Plumbing –Atlanta Plumbing Contractors • Bob Jones Company –Atlanta Certified Public Accountants • Roberts, Jones, Freeman –Atlanta Tax Attorney • Billy Bob’s –Atlanta Sports Bar & Grill • Bob’s Lawn Care –Atlanta Landscaper

25. Local SEO - Interlude Synchronize Business Listing With Top Directory Listings – Kudzu.com – CitySearch.com – InsiderPages.com – InfoUSA.com (All Major 411 Directories) – Cmac.ws –(U.S. Business Directory) – Best of the Web Local

26. Moving on: SEO for 2010 1. Social Media Real Time Search Effect on Back links 2. Engagement Time Spent on Site Sites Visited Before & After 3. Google Caffeine Load Speed More Important Change in Indexing Capabilities

27. How do Search Engines Rank Websites

28. SEO: Where do I start?

31. Step 2: Just Because YOU Search that Way http://www.google.com/trends

32. Step 2: Market and Keyword Research www.technorati.com Find the Biggest Influencers in Your Market

33. Step 2: Market and Keyword Research https://adwords.google.com/select/KeywordToolExternal

34. Step 2: Google Sktool http://www.google.com/sktool

35. Google Insights www.google.com/search/insights Step 2 - Learn Google Insights

36. Step 2 - Find the Top Volume Search Terms by Category

37. Step 2 – Learn Delicious What do they want & need? How can you position yourself as an authority they want to engage with? http://delicious.com/popular/furniture

38. Step 2 – Learn EzineArticles.com http://ezinearticles.com/?type=txcat&cat=Home-Improvement:Furniture

39. Step 3 – Formulate a Content Strategy 1. Brainstorm 5 Topics That Include Your Keywords 2. Post Once Per Week To Start So You Can Promote It 3. Keep the Content Timely and Based On Needs Your targets will be excited to then share your content with others & often times might even contact you.

40. Blog Post Example Entered debate on ranking factors of Google for website Took on industry leader Stompernet Backed up my findings

41. The Most Important HTML Elements

42. Oscars 2009 – Keyword Usage Example SEO Title SEO Description URL/Slug Headline Subheadline • 2009 Oscar Academy Awards Best and Worst Dressed • Who Were the Best and Worst Dressed at this 81 st Annual Academy Awards? Find this years biggest winner’s and losers! • 2009 Oscar Awards Best and Worst Dressed • Who Were the Best and Worst Dressed at this 81 st Annual Academy Awards? • /2009-oscars-awards-best-worst-dressed

43. Write ‘Boring’ Headlines REQUIRED RECOMMENDED DO NOT… • Include targeted keyphrase • Use hyper‐local buzz or esoteric phrases • Be too witty at cost of search relevance • Exact match keyphrase • Place keyphrase in front • Differentiate from SEO title • Be succinct

44. Write ‘Somewhat Boring’ Subheads REQUIRED RECOMMENDED DO NOT… • Include core targeted keyword •Differentiate from headline and SEO title • Use AP or other newswire headline • Use of headlines from other SSLA pages • Field usage for other purposes • Include all words from keyphrase • Use plural or singular version of keywords • Use different tense for some keywords • Be more verbose to create ‘SEO noise’

45. If Your Slug Is Publicly Displayed . . . REQUIRED RECOMMENDED DO NOT… • Use targeted keyphrase • Separate words with hyphens • Abbreviate or omit vowels, etc • Avoid usage such as ‘story’, ‘sl’, ‘front’

47. 5 Steps to SEO 2.0 Success Link Ecosphere – Link to relevant blogs and get a trackback….

48. Step 4. Syndicate Your Content Topics covered include EVERYTHING www.Twitter.com www.Facebook.com

49. Step 4. Syndicate Your Content Topics covered include business, politics, entertainment, lifestyle and sports. Buzz.yahoo.com

50. Step 4. Syndicate Your Content Topics covered include business, entertainment, sports, health and tech. Includes the ability to create groups to share news with other users. www.Mixx.com

51. Step 4. Syndicate Your Content Topics covered include technology, politics, entertainment, lifestyle and sports. www.Shoutwire.com

52. Your content (solutions, advice, entertainment, enlightenment & education) motivates fans to spread the word about you without advertising. Once they start sharing, your SE rankings increase automatically, because they naturally link to you. Step 5. Engage the audience & build your fan club

53. Twitter Response Evangelist Business Development Communicators

54. Showing last 4 months (120 days) of traffic 1,523 visits / 120 days = ~12.69 visits /day Organic Google Search Traffic Type-in Traffic Social Media Participation Social Media Participation Blog Commenting Organic Yahoo Search Traffic Article Marketing Company Website Satisfied Webmaster Blog Commenting

55. Contact Us Alex Becker President alex@highlyrelevant.com 323-330-9590 Rex Freiberger Chief Executive Officer rex@highlyrelevant.com 323-330-9590 www.highlyrelevant.com Thanks for showing up! Here’s what you get for doing so! 1) Free 30-min Consultation ($250 value) 2) 10% Discount on Future Services 3) PDF of this Presentation Sent via Email *We will consider doing Pro Bono work for a non-profit of your choosing*