1. TOMS BUSINESS MODEL
PARTNERS PROCESSES PRODUCTS COMMUNICATION CUSTOMER
CHANNELS SEGMENTS
SHOE FACTORIES DESIGN WORD OF MOUTH
„LOHAS” CUSTOMERS
SOCIAL MEDIA (LIFESTYLE OF HEALTH &
AFFILIATES SALES & DISTRIBUTION
SUSTAINABILITY)
AFFILIATES
HUMANITARIAN ONE FOR ONE MOVEMENT
MARKETING FOR THE SHOES + GIVING
ORGANIZATIONS CAUSE EVENTS
EYEWEAR + GIVING PEOPLE IN NEED
LOCAL EXPERT EYE CARE SHOE GIVING
ORGANIZATIONS FREE SHOES, HEALTH CARE SALES & DELIVERY
EYE CARE GIVING CHANNELS
FREE GLASSES, EYE CARE
WWW.TOMS.COM
OTHER RETAIL STORES
RESOURCES JOBS DONE AFFILIATES
GIVING PARTNERS
LOOK GOOD
MISSION PRICING MODELS
DO GOOD
BRAND TRUST
BE PART OF THE
MOVEMENT / COMMUNITY
DESIGN BUY ONE GIVE ONE
PROTECT FEET
COMPANY CULTURE FREE
PREVENT OR CURE HEALTH
FAN COMMUNITY PROBLEMS
GIVE OPPORTUNITY
COSTS REVENUES
GOODS GIVEN AWAY SALES & DISTRIBUTION COSTS
SALE OF SHOES & EYEWEAR
HEALTH CARE SERVICE MANUFACTURING COSTS
SOCIAL COSTS ENVIRONMENTAL COSTS SOCIAL BENEFITS ENVIRONMENTAL BENEFITS
SOLVING HEALTH PROBLEMS
BETTER ACCESS TO EDUCATION
3. PARTY AUDITED FACTORIES
Based on A. Osterwalder, Business Model Generation