19. UX Brilliance
The TOTAL EXPERIENCE
from first touch through
the entire lifespan of
the relationship
20. First Touch
Opening the box?
Clicking a link from another website?
Clicking on an ad?
Receiving an email from the company?
Typing a URL & landing on a home page?
Clicking a link in an email from a friend?
First time on the phone?
21. Unalterable Golden Rule
You have 1 chance to make
the best first impression
If you screw up, 10 more
people will hear about it
If you ace it, 1 more
person will hear about it
23. UX Requirements
Save me TIME (because my time is valuable)
Make me MORE PRODUCTIVE
Help me be MORE CREATIVE
Make me LOOK GOOD
Save me MONEY (or help me make more of it)
Be so much BETTER than how I do it now that I will have no choice
but to switch
Make me SMILE - delight me
Make me say WOW, THIS IS COOL
Make me want to TELL MY FRIENDS about it
Help me be MORE CONNECTED with my family, my friends,
my coworkers, the world
24. UX Killers
Don’t make it hard for me to learn something new
Make it obvious
Don’t make me search for something
Pricing? Contact phone number?
Don’t be missing important abilities
Meet my fundamental expectations
Don’t try to convince me I need something I don’t
Solve a real problem I already have
DON’T PISS ME OFF!
26. Misconceptions
It’s gotta be Web 2.0 / Web 3.0 / AJAX / FotD
Craigslist
UX success due to its simplicity
Business success due to its business innovation
27.
28. Misconceptions
It’s gotta be first to market
Google
UX success due to its simplicity
Business success due to its business innovation
29. Misconceptions
It’s gotta be first to market
Google
UX success due to its simplicity
Business success due to its business innovation
30. Misconceptions
It’s gotta be great looking
Amazon.com
UX success due to its simplicity
Business success due to its business innovation
31.
32. Misconceptions
If customers love it, don’t change anything
MySpace, Novell, many others
Business failure due to ceasing innovation
34. What’s most important?
The TOTAL EXPERIENCE
from first touch through
the entire lifespan of
the relationship
35. Common UX Disasters
No human interaction allowed
I can’t find the most commonly requested information
The information I AM provided is wrong or insufficient
I can’t remove or undo what I just posted or did
I am simply blocked from interacting
I am not provided amazing customer service
39. Unalterable Golden Rule
You have 1 chance to make
the best first impression
If you screw up, 10 more
people will hear about it
If you ace it, 1 more
person will hear about it
While newspapers were already being replaced by electronic delivery of news and information,Craigslist helped nail the coffin shut by innovating classified ads.Do they have an impressive UI?Does their logo leave an impression?Do any of you actually KNOW what the logo looks like?Here it is...