Matthew calder-sic-2011

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Matthew Calder'

Unterhaltung & Humor

Monetizing Social TV
Big Brother Live Feeds
and Reality Nation
Matt Calder, RealNetworks
mcalder@real.com

I make money from tweets about whirlyball
with Brenchel and JeJo

Today
Best practices for targeting the passionate 1%

• Super Pass: subscription entertainment
• Reality Nation: free reality star UGC

$14.99
• Anchored by Big Brother Live Feeds
• Social, Live, Access
• 60% female, 35 to 55
• Top channels
- 60% affiliate
- 25% CBS

Free
• Content by stars
• Promoted via social
• 20% mobile
• Fast ramp up

Referrers
• Facebook
• Twitter
• Jundishes
• Allaboutbigbrother.forumotion.com
• Forums.jokersupdates.com
• Mortys.tv.com
• Google
• Celebritysmackblog.com
• Jejofansite.com
• hamsterwatch

Fans
• Hosting competition
• #2 all time article on Reality Nation

Burnett
“We’re not that far from people
watching TV on the same screen
as the computer, with interactivity
back and forth. It’s the interactivity
that TV lacks right now and that is a
major advantage for the Internet.”
Mark Burnett

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