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The Post Modern Reality
Connecting in a Deconstructed World
User testing!
The Walking Dead Season 2
Communication technologies are
 the key driver of social change.
Communication technologies have
changed the way we:
Process information
Perceive time and space
Understand ourselves in relation to others
The	
  way	
  we	
  currently	
  expect	
  people	
  to	
  
think	
  and	
  act	
  is	
  in	
  fact	
  out of sync with
reality..	
  
TRIBAL   LITERATE   ELECTRONIC
TRIBAL
Cyclical
Time + space involved
Community focused
sound

http://www.hearnet.com/at_risk/risk_aboutloss.shtml
http://www.ourworldtravels.com/czech/orloj.html
http://www.discovermongolia.mn/tours/Cultural_tours_and_events/nomadic_life.htm
http://neveryetmelted.com/wp-content/uploads/2012/03/Piraha.jpg
1300	
  BC
             Alp
              h a
               b et
Dr. C. George Boeree (Shippensburg University)
Lascaux	
  Caves,	
  France,	
  15,000	
  years	
  ago   Hieroglyphics,	
  Egypt,	
  3,000	
  BC   Cuneiform,	
  30th	
  Century	
  BC
http://www.unc.edu/~nielsen/soci111/m2/soci111m2.htm
The quick brown fox jumps over the lazy dog.
LITERATE
Linear
Time + space important
Independent
sight

http://www.nei.nih.gov/health/eyediagram/eyeimages3.asp
VISIONARY
  POINT OF VIEW
SEEING IS BELIEVING
TIME PERSPECTIVE
the cognitive way that we in Western culture think about time
Once upon a time…
http://www.guardian.co.uk/books/2012/jan/17/friends-books-rick-gekoski
http://en.wikipedia.org/wiki/File:Metal_movable_type.jpg
“
The discovery of the alphabet will create
forgetfulness in the learners’ souls, because they will
not use their memories; they will trust the external
written characters and not remember of themselves.
They will appear smart but will know nothing.

 -Socrates
ELECTRONIC
Non-linear
Asynchronous
Re-unified
nervous
                                                                                                 system
http://www2.teknat.uu.se/forskning/uu/beskrivning.php?vetenskapsid=&forskomr=51&id=270&lang=en
http://www2.teknat.uu.se/forskning/uu/beskrivning.php?vetenskapsid=&forskomr=51&id=270&lang=en
                                                                                                 http://www.cheswick.com/ches/map/gallery/index.html
n e                                             b
                t gi
               a n           i le                                 e
        p h B o E          b                   t               c W
       a m m             o                    e W            ti
    g r a a          o m             i o  r n              n
  le te te        u t              ad V te W G           a
Te S S           A                R T I  n W      3 Se m




                                                     2012
                    1900


                                          2000
  1850
Systems Theory
Cybernetics
Semiotics
Pragmatism
Metaphysical Theory
Knowledge is social.

- CHARLES SANDERS PEIRCE
<a href="http://www.popagency.com">popagency.com</a>
“
Kids have become loose about
time and place. If you have a
phone, you can be late.



-Tomoko Kawamura, Smart Mobs

                                Photo Credit: Ed Yourdon
of bosses have a relaxed

73%   attitude to time keeping
      because staffers are
      working flexible hours.




         Mozy.com
continuous partial attention
http://mashable.com/2012/06/14/digital-dads-are-plugging-in-getting-social-infographic/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29
see you later

  c u l8r :)
data         pattern
classification   recognition
“
By surpassing writing, we have regained our
sensory WHOLENESS, not on a national or
cultural plane but on a cosmic plane. We have
evoked a super-civilized, sub-primitive man.


-Marshall McLuhan
“
Life will be happier for the online individual because the people
with whom one interacts most strongly will be selected more by
commonality of interests and goals than by accidents of
proximity.
-JCR Licklider 1968


                          Half of those young people polled say the
                            Internet alone helps them feel happier.
                                                  -MTV Study, August 2007
age of digital revolutions


Velvet	
  RevoluIon               WTO	
  BaPle	
  in	
  SeaPle          Egypt
      1989                                 1999                         2010


                      ZapaIstas                                  UFPJ           Occupy
                        1994                                     2004            2011
“
Our new environment
compels commitment and
participation. We have
become irrevocably involved
with, and responsible for,
each other.
-Marshall McLuhan


                              http://www.firstpost.com
The	
  way	
  we	
  currently	
  expect	
  people	
  to	
  
think	
  and	
  act	
  is	
  in	
  fact	
  out of sync with
reality..	
  
Q:   How do we design for a
     non-linear, asynchronous,
     re-unified world?
DESIGN	
  PRINCIPLES	
  FOR	
  A	
  
 POSTMODERN	
  WORLD

                                       SensaIonal	
                    Asynchronous	
  
                                       Awareness                          Synergy




                                                        Inherent	
  
                                                        Learning
DESIGN	
  PRINCIPLES	
  FOR	
  A	
     Sensational Awareness
 POSTMODERN	
  WORLD
                                       1. Don’t be afraid of human experiences.
                                       2. Allow for sensational data input—especially
                                          emotional data.
                                       3. Integrate sensational data with quantitative
                                          data for deeper context and connections.
DESIGN	
  PRINCIPLES	
  FOR	
  A	
     Asynchronous Synergy
 POSTMODERN	
  WORLD
                                       1. Assume a social world.
                                       2. Design for chronous and/or kairos, as
                                          appropriate.
                                       3. Looks for deconstructed ways to sync.
DESIGN	
  PRINCIPLES	
  FOR	
  A	
     Inherent Learning
 POSTMODERN	
  WORLD
                                       1. Look for data everywhere—from people and
                                          from things.
                                       2. Think about a world beyond classification.
                                       3. Enable unique realizations and learning
                                          (both user and system) through pattern
                                          recognition.
DESIGN	
  PRINCIPLES	
  FOR	
  A	
  
 POSTMODERN	
  WORLD

                                       SensaIonal	
                    Asynchronous	
  
                                       Awareness                          Synergy




                                                        Inherent	
  
                                                        Learning
Ask:
As always, focus on the user.
Seek deeper context.
Embrace today’s postmodern reality.
?:   QUESTIONS
     THOUGHTS
     COMMENTS
THX ;)
Laura Porto Stockwell
VP, Experience Strategy, POP
http://www.popagency.com
@lauraporto
www.ecobee.com

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