Recalibrating Digital Conversations
As the digital landscape continues to shift, marketers need to move away from “campaigning” at consumers and toward having “conversations” with them. In the embracing of a more humanized experience, attention is becoming the new currency measured by dwell time and engagement – not just the quick drive-by of a “like” or a “follow.” In what will certainly be a dynamic, energetic and entertaining presentation, get enlightened by a meaningful and insightful look at digital trends, how they are affecting behavior and what’s next on the digital journey roadmap.
103. LOQI
THE FUTURE IS NOW, MOBILE LOCAL
SQUARE
ALERTS, CROWD-CHEAP PAYMENT,
CHASE
AUGMENTED REALITY GAMES,
HUNCH
RECOMMENDATION, SEMANTIC
ZEMANTA
DIASPORA
INTEGRATION , DISTRIBUTED SOCIAL
NETWORK , PERSONAL TRANSPORT
MARTIN
106. A LOT OF TIMES,
PEOPLE DON'T KNOW
WHAT THEY WANT
UNTIL YOU SHOW IT
TO THEM
107. ENCOURAGE A REMIX CULTURE
FIND THE RIGHT PEOPLE
HARNESS THE POWER OF PRE-EXISTING COMMUNITIES
PEOPLE STILL TALK
BE AMBITIOUS AND COMPELLING
PRODUCER AND CONSUMER SHOULD CO-CREATE
108. KEEPING IT
ALL TOGETHER
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