Cord Cutting — the act of canceling cable TV subscriptions in favor of directly delivered video options such as Netflix and Sling — is an increasingly popular trend. There is no doubt we will start seeing waves of people who hit their twenties who haven’t experienced cable or broadcast television and whose media preferences are more driven by YouTube and Snapchat than traditional music labels, TV stations, or movie studios. What are the media experiences that make most sense as consumption patterns change? What are the UX and product challenges facing these services whose users increasingly live in a multi-screen world? Join Andrew Smith, L4 Digital’s Director of Product Management, to talk about the issues, challenges, and opportunities in the changing field of media experience.

1. Cord Cutting: Creating
Media Experiences that
Matter in an Age of Content
Overload

2. Andrew Smith
Director of Product

3. TV is
AWESOME

10. * Source Digital TV Research

12. According to a recent survey, nearly
a third of all households subscribe
to a streaming TV service like
Netflix, Amazon Prime Video, or Hulu
* Source GfK’s 2016 Ownership and Trend Report

13. Among households headed up by
those in the 18-34 demographic,
35% have canceled
or never had Cable.
* Source GfK’s 2016 Ownership and Trend Report

14. Almost 1 Million
people canceled cable
in the second quarter of
this year.
* Source GfK’s 2016 Ownership and Trend Report

15. What does this
mean?

16. More Apps!
Video Apps on TVs

17. More Apps!
Movies and TV Shows in
mobile apps

18. The Paradigm
Lean Back (10 ft)
Desktop (2 ft)
Mobile (1 ft)

19. The Original Live TV UI

20. Back to the 90s

21. 2016!?

22. On-Demand Video, V1

23. On-Demand Video, V2

24. On-Demand Video, V3

25. On-Demand Video, V4

26. WHY SO LITTLE
CHANGE?

27. It’s Not Easy

28. And it’s especially hard to do this everywhere

29. 3rd Party Platforms will Help…

30. …To make things the same

31. …To make things the same

32. …To make things the same

35. It’s OK.

36. * Source Activate, Tech and Media Outlook 2016
Millenials Gen X Boomers
56%
74%
83%
Percentage of viewers
who binge watch

37. Where do these viewers want to binge watch?
* Source Activate, Tech and Media Outlook 2016
Millenials Gen X Boomers
3%
7%
14% 11%
14%
26%
86%
79%
60%
Mobile/Tablet
Desktop/Laptop
TV

39. Discoverability
“I want to watch
something tonight”

40. Is this the TV we wanted?

41. Search
Search
“Star Trek”
Choose
Channel

42. Voice UIs

43. The Commoditization Trap

44. Content
Less is more.
Control is Key

45. Merchandising

46. Merchandising

48. Merchandising

50. New Paradigms

51. Despite the inertia in traditional
media, the world is changing
under our feet

53. From Appointment Viewing
…to
Invitation Viewing

58. Daily Views
Superbowl Youtube Facebook Snapchat
165M
5 Billion
8 Billion
10 Billion

59. Redefining a “View”
5:00 :30 :03 :01

60. Redefining Live

61. Redefining Live

62. Redefining Live

63. Redefining Social

64. Ambient
Consumption

65. Passive Music
Consumption

67. Short Form Long Form
Simple Production
High Production
Stories

68. LiveOn-Demand

69. Solitary Shared

70. Product Design is Critical
* Business Insider/App Annie

71. Video Experiences as Product
* Business Insider/App Annie
Wide Distribution Movies: $100 Million / Hour of content
Game of Thrones: $10 Million / Hour of content
If your KPIs are hours streamed/month, daily
active users, and retention, for what kind of
content would you optimize?

72. The Future Will be More Fragmented

73. Traditional Media Distribution
One Title Many Channels

74. What will the media company of the
future look like?
Products and media properties native
to the delivery channels and usage
modes.

75. ROOSTERTEETH
Movies
Premium TVOn-demand serial
Podcast
Livecast
Short-form

76. Thank you.
@azsmith
andrews@l4digital.com