1. Have you ever wondered how wheat goes from
wide open fields of amber grain to the yummy
bread on your table? Neither have we. But that
process is actually very similar to how marketing
automation helps you generate, qualify and
nurture leads into fresh, ready-to-buy customers.
Here’s how it works:
THE WHEAT
FROM THE CHAFF
How Marketing Automation
Turns Visitors into Buyers
S
EPARATIN
G
Marketing automation
helps to identify website
visitors by traits such as:
• Buyer type
• Job title
• Purchase power
Identifying Visitors
2
After going through a
carefully-crafted process
created using marketing
automation, visitors
become sales-ready leads.
Marketing automation
helps you create
campaigns to nurture
leads with targeted
content that helps them
make buying decisions.
Nurturing Leads
• White Papers
• Blog Posts
• Case Studies
• Webinars
• Other types of
content
Lead generation
campaigns are created
through marketing
automation platforms to
drive leads to optimized
landing pages from:
• SEO
• PPC
• Email
• Social Media
• Webinars
• PR
To request a quote, call 800.939.5938 x1 or visit marketing-mojo.com/sales.
©2014, All information in this document is the property of Marketing Mojo.
Marketing automation
scores and labels leads
based on factors such as:
• Visitor intent
• Number of website visits
within a period of time
• Visits to a key web page
• Clicks on links in emails
Qualifying Leads
3
4
Sales-Ready Leads
5
Generating Leads
1