1. CONTENT MARKETING
SEARCH MARKETING
Why You Can’t Have One
Without the Other
You’ll generate
MORE
LEADS 57% of marketers
have acquired new
customers via their blogs.
The more content created, the more pages indexed in
Google. 50-100 pages brings double-digit lead growth.
Your prospects are
USING
SEARCH
TO MAKE
PURCHASING
DECISIONS
81%
of consumers’
perceptions
are influenced
by search
89%
use
search for
purchases
Interesting content
is one of the top 3
reasons people follow
brands on social media.
Content on social networks
is indexed on Google.
GOOGLE+ shares
and +1s can affect
search results.
Bing uses Facebook Likes
as a ranking signal when
users are logged in.
Your prospects are
SHARING
CONTENT ON
SOCIAL MEDIA,
and social media
INFLUENCES
SEARCH
RESULTS
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©2014, All information in this document is the property of Marketing Mojo.
Sources: TOP-OF-MIND: http://www.performics.com/news-room/press-releases/Search-Engine-Usage-Study-92-
Percent/1422, http://www.customcontentcouncil.com/sites/default/files/CMO_presentationFINAL.pdf. PURCHASING
DECISIONS: http://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading-
influence-in-consumer-purchasing-choices/, http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.
pdf. MORE LEADS: http://www.hubspot.com/Portals/53/docs/ebooks/the2011stateofinboundmarketingfinal.pdf.
SHARING CONTENT: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands/. VISUAL
CONTENT: http://mashable.com/2012/08/30/improve-facebook-edgerank/, http://blogs.forrester.com/interactive_
marketing/2009/01/the-easiest-way.html.
You want your company to be
TOP-OF-MINDto your prospects
61% of consumers feel
better about and are
more likely to buy from
a company that delivers
custom content.
Content marketing can
help you generate brand
awareness and credibility.
50% of consumers are
more likely to click on a
search result if a brand
appears multiple times
on the results page.
If you want people to find your business (and ultimately buy
something from you), being easily found in search engines
like Google and Bing is essential. But it’s no longer enough to
just be found – you must also provide prospective customers
with the content they need to make an informed purchasing
decision. Here are 5 reasons why search marketing and content
marketing go hand in hand.
PEOPLE (and search engines)
LOVE VISUAL CONTENT
Videos are 53
times more likely
to generate a
1st page Google
ranking.
53xImages shared
through Pinterest
are also indexed
into Google
Images results.
Photos receive
20 times more
engagement
through social
networks like
Facebook and
Google+.
20x