SlideShare ist ein Scribd-Unternehmen logo
1 von 9
Downloaden Sie, um offline zu lesen
LinkedInLinkedIn FacebookFacebook
vs.vs.
Which Should You Choose?
ADVERTISING
Social media advertising allows you to laser-target ads to
very specific audiences. However, deciding which social
media advertising platform is best for your audience
and goals can be challenging. This presentation will
provide the most important things you should consider
when choosing between LinkedIn Ads and Facebook
Advertising.
Which Should You Choose?
vs.vs.
Direct Sales
Because buying cycles
are typically longer for
B2B sales, social media
advertising should be used
for lead generation rather
than direct sales.
TARGET
AUDIENCE
MARKETING
GOALS
KNOWN AUDIENCE
DEMOGRAPHICS
Industries
LinkedIn
Companies/
Organizations
Lead Generation
Awareness
Geographic
Location
Interests
Job Titles
LinkedIn
LinkedIn Ads are recommended for reaching a B2B
audience of professionals, offering a variety of ways
to target based on job function, seniority, industry
and more. LinkedIn Ads are best used for creating
awareness of your company and services, as well as
generating leads.
Direct Sales
If you don’t have
enough information
about your buyers,
consider developing
your buyer personas
to get a better idea
of what motivates
their decisions to
buy and how you can
best target them.
Facebook
TARGET
AUDIENCE
MARKETING
GOALS
KNOWN AUDIENCE
DEMOGRAPHICS
Consumers Lead Generation
Awareness
Geographic
Location
Interests
Companies/
Organizations
Lead Generation
Awareness
Just like with LinkedIn Ads,
B2B brands should also
focus on lead generation
and awareness, rather than
direct sales, for Facebook
ad campaigns.
Geographic
Location
Interests
Job Titles
Facebook
TARGET
AUDIENCE
MARKETING
GOALS
KNOWN AUDIENCE
DEMOGRAPHICS
Facebook Advertising can be used for reaching both
a business and consumer audience and offers several
ways to target, such as Likes and interests, which
may include their business interests and job titles.
Facebook is mostly recommended for engaging
consumers and is a great way to increase direct sales
(or, if you’re a nonprofit, increase donations).
Facebook
Have you considered display ads as an option for your
social media advertising campaigns? This medium utilizes
increasingly sophisticated audience targeting, resulting in
better quality leads at a lower cost.
Get an in-depth look at the display
opportunities available on LinkedIn and
Facebook, as well as Google with The
Marketer’s Guide to Display Advertising.
FURTHER READING:
THE MARKETER’S GUIDE TO
DISPLAY ADVERTISING
GET THE GUIDE
www.marketing-mojo.com
www.marketing-mojo.com/blog
Contact Marketing Mojo:
800.939.5938 x1
marketing-mojo.com/sales
Digital Innovation for Demand Generation.
Marketing Mojo is a full-service, data-driven
online marketing and demand generation
agency. With experience in a wide range of
digital marketing disciplines, the Marketing
Mojo team uses the latest information and
techniques to help companies maximize
the sales funnel and get the highest quality
results based on their goals.
©2015 Marketing Mojo
All information in this document is the property of Marketing Mojo.

Weitere ähnliche Inhalte

Mehr von Marketing Mojo

Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!Marketing Mojo
 
[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn Marketing[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn MarketingMarketing Mojo
 
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page OptimizationMarketing Mojo
 
Unlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social MediaUnlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social MediaMarketing Mojo
 
NCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
NCTech4Good: How to Make the Most of Google Grants and Free Ad DollarsNCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
NCTech4Good: How to Make the Most of Google Grants and Free Ad DollarsMarketing Mojo
 
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page OptimizationPubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page OptimizationMarketing Mojo
 
Better Lead Generation: How Targeting Personas through Search and Social Atta...
Better Lead Generation: How Targeting Personas through Search and Social Atta...Better Lead Generation: How Targeting Personas through Search and Social Atta...
Better Lead Generation: How Targeting Personas through Search and Social Atta...Marketing Mojo
 
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013Marketing Mojo
 
4 Ways to Search Engine Optimize Your Social Media Efforts
4 Ways to Search Engine Optimize Your Social Media Efforts4 Ways to Search Engine Optimize Your Social Media Efforts
4 Ways to Search Engine Optimize Your Social Media EffortsMarketing Mojo
 
The Best in Landing Page Optimization Tips
The Best in Landing Page Optimization TipsThe Best in Landing Page Optimization Tips
The Best in Landing Page Optimization TipsMarketing Mojo
 
Online Marketing Institute: Harnessing the Power of Social Media and Retarteting
Online Marketing Institute: Harnessing the Power of Social Media and RetartetingOnline Marketing Institute: Harnessing the Power of Social Media and Retarteting
Online Marketing Institute: Harnessing the Power of Social Media and RetartetingMarketing Mojo
 
MarketingProfs B2B: Supercharge Your Search with Demographics
MarketingProfs B2B: Supercharge Your Search with DemographicsMarketingProfs B2B: Supercharge Your Search with Demographics
MarketingProfs B2B: Supercharge Your Search with DemographicsMarketing Mojo
 
SEO for Ecommerce Today
SEO for Ecommerce TodaySEO for Ecommerce Today
SEO for Ecommerce TodayMarketing Mojo
 
Implementing and Measuring Google+ and +1s
Implementing and Measuring Google+ and +1sImplementing and Measuring Google+ and +1s
Implementing and Measuring Google+ and +1sMarketing Mojo
 

Mehr von Marketing Mojo (14)

Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
 
[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn Marketing[PUBCON 2013] LinkedIn Marketing
[PUBCON 2013] LinkedIn Marketing
 
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
[PUBCON 2013] Post-Click Marketing: Landing Page Optimization
 
Unlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social MediaUnlocking the Lead Generation Potential of Search and Social Media
Unlocking the Lead Generation Potential of Search and Social Media
 
NCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
NCTech4Good: How to Make the Most of Google Grants and Free Ad DollarsNCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
NCTech4Good: How to Make the Most of Google Grants and Free Ad Dollars
 
Pubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page OptimizationPubcon New Orleans: Best Tactics in Landing Page Optimization
Pubcon New Orleans: Best Tactics in Landing Page Optimization
 
Better Lead Generation: How Targeting Personas through Search and Social Atta...
Better Lead Generation: How Targeting Personas through Search and Social Atta...Better Lead Generation: How Targeting Personas through Search and Social Atta...
Better Lead Generation: How Targeting Personas through Search and Social Atta...
 
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
Using Marketo to Improve Marketing ROI: Lunch and Learn March 14, 2013
 
4 Ways to Search Engine Optimize Your Social Media Efforts
4 Ways to Search Engine Optimize Your Social Media Efforts4 Ways to Search Engine Optimize Your Social Media Efforts
4 Ways to Search Engine Optimize Your Social Media Efforts
 
The Best in Landing Page Optimization Tips
The Best in Landing Page Optimization TipsThe Best in Landing Page Optimization Tips
The Best in Landing Page Optimization Tips
 
Online Marketing Institute: Harnessing the Power of Social Media and Retarteting
Online Marketing Institute: Harnessing the Power of Social Media and RetartetingOnline Marketing Institute: Harnessing the Power of Social Media and Retarteting
Online Marketing Institute: Harnessing the Power of Social Media and Retarteting
 
MarketingProfs B2B: Supercharge Your Search with Demographics
MarketingProfs B2B: Supercharge Your Search with DemographicsMarketingProfs B2B: Supercharge Your Search with Demographics
MarketingProfs B2B: Supercharge Your Search with Demographics
 
SEO for Ecommerce Today
SEO for Ecommerce TodaySEO for Ecommerce Today
SEO for Ecommerce Today
 
Implementing and Measuring Google+ and +1s
Implementing and Measuring Google+ and +1sImplementing and Measuring Google+ and +1s
Implementing and Measuring Google+ and +1s
 

Kürzlich hochgeladen

Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 

Kürzlich hochgeladen (20)

Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 

LinkedIn vs Facebook Advertising: Which Should You Choose?

  • 2. Social media advertising allows you to laser-target ads to very specific audiences. However, deciding which social media advertising platform is best for your audience and goals can be challenging. This presentation will provide the most important things you should consider when choosing between LinkedIn Ads and Facebook Advertising. Which Should You Choose? vs.vs.
  • 3. Direct Sales Because buying cycles are typically longer for B2B sales, social media advertising should be used for lead generation rather than direct sales. TARGET AUDIENCE MARKETING GOALS KNOWN AUDIENCE DEMOGRAPHICS Industries LinkedIn Companies/ Organizations Lead Generation Awareness Geographic Location Interests Job Titles
  • 4. LinkedIn LinkedIn Ads are recommended for reaching a B2B audience of professionals, offering a variety of ways to target based on job function, seniority, industry and more. LinkedIn Ads are best used for creating awareness of your company and services, as well as generating leads.
  • 5. Direct Sales If you don’t have enough information about your buyers, consider developing your buyer personas to get a better idea of what motivates their decisions to buy and how you can best target them. Facebook TARGET AUDIENCE MARKETING GOALS KNOWN AUDIENCE DEMOGRAPHICS Consumers Lead Generation Awareness Geographic Location Interests
  • 6. Companies/ Organizations Lead Generation Awareness Just like with LinkedIn Ads, B2B brands should also focus on lead generation and awareness, rather than direct sales, for Facebook ad campaigns. Geographic Location Interests Job Titles Facebook TARGET AUDIENCE MARKETING GOALS KNOWN AUDIENCE DEMOGRAPHICS
  • 7. Facebook Advertising can be used for reaching both a business and consumer audience and offers several ways to target, such as Likes and interests, which may include their business interests and job titles. Facebook is mostly recommended for engaging consumers and is a great way to increase direct sales (or, if you’re a nonprofit, increase donations). Facebook
  • 8. Have you considered display ads as an option for your social media advertising campaigns? This medium utilizes increasingly sophisticated audience targeting, resulting in better quality leads at a lower cost. Get an in-depth look at the display opportunities available on LinkedIn and Facebook, as well as Google with The Marketer’s Guide to Display Advertising. FURTHER READING: THE MARKETER’S GUIDE TO DISPLAY ADVERTISING GET THE GUIDE
  • 9. www.marketing-mojo.com www.marketing-mojo.com/blog Contact Marketing Mojo: 800.939.5938 x1 marketing-mojo.com/sales Digital Innovation for Demand Generation. Marketing Mojo is a full-service, data-driven online marketing and demand generation agency. With experience in a wide range of digital marketing disciplines, the Marketing Mojo team uses the latest information and techniques to help companies maximize the sales funnel and get the highest quality results based on their goals. ©2015 Marketing Mojo All information in this document is the property of Marketing Mojo.